Curated OER
Percentiles
Students analyze the bell curve and make predictions. In this statistics lesson, students calculate the percentile to the left of the curve. They then are given the percentile and create the graph from the data.
Curated OER
Confidence Levels
Students collect data and graph it. In this statistics lesson, students rate confidence levels by collecting data and analyzing it. They graph their findings on the Ti calculator.
Roy Rosenzweig Center for History and New Media
What Brought Settlers to the Midwest?
Drawn by promises of fertile land, thousands of settlers poured West because of the Homestead Act of 1862. By examining images of the ads that drew them westward, learners consider the motivations for movement. They also consider how the...
Saylor Academy
Persuasive Techniques
Want to safeguard your students against peer pressure? Teach them all about rhetorical appeals, common attack methods, and various argument tones with a reference sheet on persuasive techniques.
Curated OER
Smoking: The Truth Unfiltered
Students view a PSB "In the Mix" documentary about smoking and tobacco abuse prevention. They discuss the video, identify the physical risks and effects of smoking and analyze smoking advertisements for marketing techniques.
Curated OER
The Aerial Age
Students infer America's attitude towards aviation in the early 1900s. In this The Aerial Age lesson, students analyze early 1900s literature, music, advertisements, and popular culture in reference to aviation. Students represent their...
Curated OER
How Am I Ever Going to Use This?
Pupils analyze how education relates to the selection of college majors, the job market, and future training. For this career exploration lesson, students search an occupation and employment database for a specific school subject. Pupils...
Curated OER
See How They Run
Students analyze non-print campaign advertisements for factual and persuasive information. They choose the advertisement they think is the most persuasive and identify the reasons why it is the most persuasive.
Curated OER
Tuck Everlasting and Economic Decision-Making
Sixth graders use a decision-making grid and list the alternatives and criteria for deciding to drink the Water of Immortality. They examine advertisements and list the product for sale, where it is sold, and why consumers should buy it,...
Curated OER
Hoodia Hoodoo
High schoolers assess the credibility of various Internet sites that advertise and review Hoodia weight-loss products. They review news stories on Hoodia products and compare to the claims made by advertisers of Hoodia. Each student also...
Curated OER
What Difference Does it Make How Old I Am?
Students identify subtle messages advertisers send (often unintentionally) about age in the course of trying to sell products; to analyze the consequences, both positive and negative, those messages have on the American audience; to...
Curated OER
EARLY COLORADO ADVERTISING
Students investigate the history of advertising in Colorado.They analyze newspapers and advertisements putting them into different categories. Students question the content to develop higher order thinking skills.
Curated OER
Listerine: False & Misleading Claims
Students examine and analyze misleading claims by reviewing advertisements made for Listerine. They assess how to weigh the credibility of different sources. The role of the federal government in enforcing consumer protection laws are...
Curated OER
Advertise With Geography...it's Free And It's Easy!!
Learners establish awareness of how landforms/landmarks produce a visual image of a region and demonstrate how advertisers use the "positive geographical image" to sell their product by creating their own advertisements.
Curated OER
Thank You, Mr. Edison
Students read a letter to Thomas Edison and search for advertisements of the period. They review primary sources and photographs of items made available in the 1920's. They interact on the American Memory Collection website.
Curated OER
Civil War Telecollaborative Newspaper
Fifth graders analyze the different points of view in the Civil War. They role-play a Southern citizen, write and publish a newspaper article, e-mail a partner, and create a class newspaper with articles, editorials, ads, and political...
Curated OER
Unifying Unlike Denominators
Students play roll of fictional radio disk jockeys. They allocate their daily program time into fractional time slots for the playing of specified catagories of music and commercial advertisements.
Curated OER
Human Rights in the News
Students, in groups, review recent newspapers and news media. They construct a poster using items from the newspaper grouped under four categories: rights being practiced or enjoyed, rights being denied, rights being protected, and...
Curated OER
Making Choices to Save Money on Food
Students review lists of coupons and complete a worksheet to analyze the benefits of the specials. In this household budget activity, students determine which foods are nutritional and the advantages of using coupons or specials to save...
Curated OER
Hazard Mitigation: Bioterrorism
Students discuss different ways to spread infectious diseases. In this bioterrorism lesson, students model the rate of smoke emission using CalRoad software. They analyze the effects of airborne release of biological...
Curated OER
Privilege and Power
Seventh graders examine the way privilege and power are broken down in their own community. Using a Venn diagram, they compare and contrast Robert Harris' paintings based on these two concepts. They write their own story based on one...
Curated OER
Advertising Then and Now
Students use resources to examine ads from historic newspapers. They analyze these ads and compare and contrast them to modern ads found on electronic editions. Students evaluate the changes as it applies to the information found.
Curated OER
Don't Throw Away That Junk Mail!
Fourth graders study junk mail to learn the techniques that advertisers use to attract and hold a person's attention.
Curated OER
Peddling Puccini
Students explore the art of the opera. They listen to examples of opera and conduct research to find out more about the opera world. Then they develop advertisements that focus on aspects that might interest young people about opera...