Organizer
National Council for the Social Studies

Analyzing a Product or Political Advertisement

For Students 6th - 12th Standards
How do advertisements evoke specific thoughts and feelings? Class members find out through the exploration of the Internet, videos, television, magazines, radio, and posters. Learners investigate commercial advertisements, political...
Lesson Plan
1
1
Classroom Law Project

Should we believe everything we read? Becoming a discerning consumer of media

For Teachers 7th - 12th
Class members investigate the role media should play in a healthy democracy. As part of this study, groups analyze political advertising, use FactCheck to assess not only the veracity of but the persuasions techniques used in candidates'...
Lesson Plan
Curated OER

The Portrayal of Women in Media

For Teachers 7th - 9th
This is an awesome exercise. Learners use this worksheet as they examine an advertisement from a past decade (you need to provide). They answer five questions that aid them in analyzing the ad and the portrayal of women from that time...
Worksheet
Curated OER

Advertisements

For Students 4th
In this advertisements worksheet, 4th graders analyze and evaluate several advertisements for caring for cats and then design a poster that advertises the importance of a balanced diet for puppies and dogs.
Worksheet
Curated OER

Deconstructing an Advertisement

For Students 7th - 12th
Ethos, logos, and pathos. Class members use an inventory analysis to deconstruct the effects of an advertisement. They identify the target audience, the persuasive and color appeals used, as well as the diction, images, and tone.
Worksheet
Scholastic

Making Judgments Practice

For Students 3rd - 5th Standards
Encourage young learners to identify persuasive writing techniques in a text with this resource, which includes two multiple-choice worksheets with advertisements for students to analyze.
Unit Plan
Curated OER

Understanding the Influence of the Media

For Teachers 7th - 9th Standards
Critically analyze advertising techniques, such as circular reasoning, bandwagon, testimonial, and repetition, with worksheets that effectively discuss and illustrate how the media aims to influence.
Worksheet
Curated OER

Time Travel Advertisement

For Students 6th - 8th
What makes an effective advertisement? Read the advertisement for the Time Machine 3000, and discuss the format and heading with your class. A short series of questions help middle schoolers analyze this advertisement before they write...
Assessment
1
1
Balanced Assessment

Lotto

For Students 9th - 12th Standards
You can't win if you don't play! Find out how to increase your chances of winning the lottery. Scholars analyze a state lottery system for the probability of winning. They also consider different combinations of numbers and how they...
Lesson Plan
1
1
ReadWriteThink

Critical Media Literacy: Commercial Advertising

For Teachers 6th - 8th Standards
Commercial advertising—we can't get away from it, but do we realize just how often we are being advertised to? With this lesson, scholars analyze mass media to identify how its techniques influence our daily lives. Learners browse...
Assessment
1
1
Balanced Assessment

The Contest

For Students 9th - 12th Standards
Good advertisers can make mathematics seem irrelevant. Teach your classes to use math to see through these tactics and make good decisions. The posed task has pupils analyze sweepstakes statistics to determine and compare the cost of...
Worksheet
Curated OER

Advertisement

For Students 5th - 9th
Advertisers are out to get your pupils' business, and as consumers, they need to be aware of how advertisements are crafted. After delineating the four parts of an ad, this worksheet presents a sample and readers are asked to identify...
Assessment
Curated OER

The Bank Account

For Students 10th - 11th Standards
Your algebra learners become bankers for a day as they explore compounding interest and the formula used to calculate the balance in a savings account. Questions guide the learners as they analyze the formula's parts and their connection...
Worksheet
Student Handouts

Letter from Birmingham Jail

For Students 8th - 12th Standards
Analyze an abridged version of Martin Luther King Jr's "Letter from Birmingham Jail." Class members read the excerpt and respond to four provided questions, which focus on the content provided. Consider taking the time to read the entire...
Worksheet
Curated OER

What Is a Newspaper?

For Students 7th - 10th
In this journalism worksheet, students read and analyze an article about newspapers and complete a variety of activities along with answering twenty four comprehension questions.
Worksheet
Curated OER

Culture and Play Checklist

For Students 6th - 9th
In this culture activity, students research and analyze grown-up pastimes that stem from traditional, popular, or elite culture by answering 7 short answer questions.
Handout
1
1
Ohio Literacy Resource Center

Arguing with Aristotle Ethos, Pathos, Logos

For Teachers 11th - Higher Ed
Introduce your classes to the Art of Rhetoric with a lesson that focuses on Aristotle's persuasive appeals and how they have been used, both ethically and unethically, to influence opinion.
Worksheet
Curated OER

TV Survey - Data Collection and Analysis

For Students 4th
In this data collection and analysis worksheet, 4th graders complete a tally chart about the number of hours that fourth graders watch television. They create a bar graph with the information, write a paragraph about the survey results,...