Imagine these flavors: chocolate, candy, menthol. What age group do you imagine is the target audience of an advertising campaign that features a product with these flavors? Find out the facts about vaping with a resource that provides...

Middle schoolers aren't too young to feel strongly about politics, social issues, consumer rights, or environmental problems. Demonstrate the first steps toward social change with a project about action-oriented writing. Eighth...

Identify and analyze deductive reasoning through genuine texts. Compare cultural practices and beliefs about national ID cards. Look for another example of a deductive argument and prepare a brief paragraph analyzing the audience,...

During a series of four activities, class members examine and deconstruct advertising that features famous athletes. They determine target audiences, analyze ads, explore "emotional climate," and role play a meeting between a sports...

This lesson is designed for college students who are having anxiety regarding public speaking. In it, the speech givers go through a process of using imagery in order to reduce anxiety. The instructor guides the pupils in visualizing how...

Students employ a wide range of strategies as they write and use different writing process elements appropriately to communicate with different audiences for a variety of purposes. Students conduct research on issues and interests by...

Young scholars read The New Republic article and/or watch the News Ohio streaming video package. They employ a wide range of strategies as they write and use different writing process elements appropriately to communicate with different...

Students read a persuasive story study persuasive language. They then write a 50-word online advertisement for a target audience to try and sell an unusual item to a targeted audience.

Don't let the title fool you, this learning exercise has little to do with authors! Instead, it tests your middle schoolers on their knowledge of language arts vocabulary. Words like audience, intrigue, novel, and recognition are...

Ethos, logos, and pathos. Class members use an inventory analysis to deconstruct the effects of an advertisement. They identify the target audience, the persuasive and color appeals used, as well as the diction, images, and tone.

Students read about Sidwell Friends School and the Green School concept and develop coverage for their student media. They employ a wide range of strategies as they write and use different writing process elements appropriately to...

Eighth graders compose or create works of communication for specific audiences and purposes. They locate, access, and select relevant information from a variety of sources. They revise and edit their work to improve content, organization...

Both informative and open-ended, this presentation provides students with the features and benefits of various types of humor. The middle slides allow teachers or professors to elaborate on talking points such as the educational and...

Picture books aren't just for children; they carry strong, valuable messages for adult as well. Explore the audience for Antoine de Saint-Exupéry's The Little Prince with a lesson plan that compares picture books to literature...

Students make choices about dance elements and organize them in expressive ways. They plan and present dance works for a familiar audience. They identify dance elements in their and classmates work.

Eighth graders design a product or machine and determine the impact their invention has on a person's quality of life. They present their design and machine with a description of its possible impacts to an audience of peers and adults.

Seventh graders investigate the influence of alcohol and/or drugs. They prepare a written report on the chosen topic related to drugs and/or alcohol. Students utilize technology to share the information about alcohol and/or drugs with an...

Students conduct research on issues and interests by generating ideas and questions and by posing problems. They gather, evaluate and synthesize data from a variety of sources (e.g., print and non-print texts, artifacts, people) to...

Students discuss a dramatic situation involving realistic characters and create response "letters" to the situation in this Drama activity for the high school classroom. The activity emphasizes the study of empathy and sympathy as it...

Seventh graders apply coping skills to manage life-changing events. They plan and make written, oral and visual presentations for a variety of purposes and audiences, and then exchange information, questions and ideas while recognizing...

Conduct a Reader's Theater. Third, fourth, and fifth graders rewrite books with a baseball theme to a Reader's Theater format. They form groups of four or five, practice reading the script, and then perform it for an audience.

Students read the story Happy Hearts in Manabí by Peace Corps Volunteer Kristen Mallory to consider how educating others can be a form of service. In this health education and service lesson, students read the book and...

Intended for an audience of teachers, this presentation lays out the six traits of writing, the writing process, and the teaching process for traits and strategies. If you are trying to understand the writing process more fully, you...

Students explore these web pages to explore how to write good advertisements.