Alabama Learning Exchange
Emotional Appeals in Persuasive Writing
Appealing to the emotions of a consumer or viewer is persuasion at its best. Introduce your writers to five different type of appeals: loaded language, basic needs, bandwagon, testimonial, and snob appeal. Effective examples are...
Curated OER
Propaganda
Introduce your class members to propaganda techniques writers and advertisers use to influence their opinions. Each appeal is defined and illustrated with examples from current ads and political campaigns. Additional examples are...
Curated OER
Fallacies of Relevance
Review more than nine verbal and written fallacies in arguments. Many definitions and examples are given to encourage your scholars to avoid fallacies such as ad hominem and red herring. By doing this, they will have stronger speeches...
Curated OER
Jumping Off the Bandwagon
Teach your class to be critical consumers by studying persuasion in advertising.
Curated OER
Introduction of Careers in Fine Arts and Communications
Ninth graders create advertising campaigns. In this communications activity, 9th graders explore the use of propaganda endorsements, bandwagon appeals, name calling, plain folks appeal and generalities in advertising. Students then...
Curated OER
Persuasion in Print
Advertisers target teenagers. Groups select three magazine advertisements for similar products, analyze the appeals used in each, create a poster that features the persuasive techniques used, and present their findings to the class. The...
Curated OER
Business and Advertising
Historical and humorous examples pepper this through presentation, which addresses logical infelicities and humor in business, advertising, and even politics. Though designed for a business and advertising class, this lecture could also...
National Council for the Social Studies
Analyzing a Product or Political Advertisement
How do advertisements evoke specific thoughts and feelings? Class members find out through the exploration of the Internet, videos, television, magazines, radio, and posters. Learners investigate commercial advertisements, political...
Curated OER
I'll Take One!
Fourth graders collectively create a product, slogan, and advertisements for different types of media. They define different types of appeals such as bandwagon, emotional, glittering generalities, snob appeal, plain-folks appeal,...
Curated OER
Powers of Persuasion
Did you know that clothing and textiles can be recycled, just like glass, paper, aluminum, and plastic? Pupils are introduced to textile recycling and design persuasive posters or letters that raise awareness about this unique type of...
Curated OER
Eng 312: Midsemester Exam
Using the text Language Awareness by Eschholz, Rosa and Clark, as well as previous lectures from the class, this slideshow presents students with a midterm addressing key terms and concepts. While teachers might have a hard time using...
Curated OER
Animal Farm Lesson Plans
In the novel "Animal Farm" students explore persuasion and the art of propaganda through the media and advertisements.
Curated OER
Propaganda Techniques
Students identify five propaganda techniques used in advertisements, then write their own ads using propaganda techniques that influence others to buy their products. They videotape their commercials, and write about recognizing propaganda.
Curated OER
Better to Tell the Truth
Third graders distinguish between emotional and logical arguments in advertising. They, in groups, find ads in newspapers and magazines illustrating the various types of emotional and logical arguments in advertising discussed on day one.