Appealing to the emotions of a consumer or viewer is persuasion at its best. Introduce your writers to five different type of appeals: loaded language, basic needs, bandwagon, testimonial, and snob appeal. Effective examples are...

Introduce your class members to propaganda techniques writers and advertisers use to influence their opinions. Each appeal is defined and illustrated with examples from current ads and political campaigns. Additional examples are...

This propaganda PowerPoint provides an overview of propaganda techniques used in advertising and provides information to the audience in order to make informed decisions. The propaganda techniques included are bandwagon, testimonial,...

Analyze the influence of culture, media, technology, and other factors on health. High schoolers will identify and recognize propaganda techniques (glittering generalities, bandwagon, sex appeal, testimonial, transfer, etc.) and write a...

Advertisers target teenagers. Groups select three magazine advertisements for similar products, analyze the appeals used in each, create a poster that features the persuasive techniques used, and present their findings to the class. The...

How do advertisements evoke specific thoughts and feelings? Class members find out through the exploration of the Internet, videos, television, magazines, radio, and posters. Learners investigate commercial advertisements, political...

Did you know that clothing and textiles can be recycled, just like glass, paper, aluminum, and plastic? Pupils are introduced to textile recycling and design persuasive posters or letters that raise awareness about this unique...

Students are able to identify, in a discussion mode, the ways in which the media uses persuasion to achieve their desired aims. They analyze, also in a discussion mode, the media's influence on our society by comparing media advertising...

Using the text Language Awareness by Eschholz, Rosa and Clark, as well as previous lectures from the class, this slideshow presents students with a midterm addressing key terms and concepts. While teachers might have a hard time...

Historical and humorous examples pepper this through presentation, which addresses logical infelicities and humor in business, advertising, and even politics. Though designed for a business and advertising class, this lecture could also...

Students recognize some of the physical dangers of smoking. They discuss personal responsibilities regarding smoking and peruse magazines and newspapers to find at least one tobacco advertisement.

Seventh graders examine the implications of the Kansas-Nebraska Act. In this slavery lesson plan, 7th graders examine a map of 1820 America and discuss the balance of power implied by the map. Students then read Stephen Douglas's speech...

Middle schoolers become aware of persuasion tactics as seen in magazine advertising as they analyze ads. They invent a product and design a magazine ad using 3 advertising techniques.

Students identify five propaganda techniques used in advertisements, then write their own ads using propaganda techniques that influence others to buy their products. They videotape their commercials, and write about recognizing propaganda.

Learners discover techniques that are used to spread propaganda. They define what propaganda is and how it can be used in both a positive and negative manner. They produce an ad campaign for product.

Third graders distinguish between emotional and logical arguments in advertising. They, in groups, find ads in newspapers and magazines illustrating the various types of emotional and logical arguments in advertising discussed on day one.

Short definitions of techniques that persuade: bandwagon, glittering generality, and more.

A comprehensive site that offers student information on: Name Calling, Glittering Generalities, False Connections, Bad Logic or Propaganda, Wartime Propaganda and more! Site also offers the Propaganda Gallery - short video clips that can...

This substantial section focuses on supporting the main points of your speech or presentation. Find out how to avoid faulty reasoning and irrational appeals.

In this lesson students learn what propaganda is and how to identify it. Students have the opportunity to create a video of propaganda.