Media Smarts
Kids, Alcohol and Advertising - Understanding Brands
Learners explore the importance of branding for developing customer loyalty and recognition of products.
Media Smarts
Kids, Alcohol and Advertising: Young Drinkers
Learners explore reasons the alcohol industry needs replacement (new) drinkers and how it exploits the needs and desires of young people in order to foster brand loyalty.
Curated OER
Apple Now World’s Most Valuable Brand
Students read an article about Apple overtaking Google as the most valuable brand in the world and complete several activities regarding the topic. For this ESL lesson, students explore brand names as they pertain to products people...
Curated OER
Diet: You Are What You Eat
Third graders examine the issue of food quality to assess the dangers of pesticides, additives, and improper food preparation. After keeping food diaries and categorizing foods, they fill in food pyramids based on their journal entries....
Curated OER
Marketing to Teens: Introduction
An introductory lesson plan shows learners how pervasive and influential advertising is in our culture; particularly, how teenagers are actively targeted by advertisers. As teenagers, your students already have all the information they...
BW Walch
Vending Machine Bans Increase in Schools Nationwide
Does a ban on vending machines infringe on student rights, or do school officials have an obligation to monitor foods sold on school grounds? Your class members will explore the educational, health, and financial issues related to...