Website
Independence Hall Association

U.s. History: The New Tycoons: J. Pierpont Morgan

For Students 5th - 8th
J. Pierpont Morgan was not business tycoon who made his money from manufacturing. Read about how he accumulated wealth, how he helped the government through some economic panics, and why the government took him to court.
Website
The Federal Reserve System

Federal Reserve Board: Beige Book

For Students 9th - 10th
This page provides access to the Beige Book, published eight times per year. Each Federal Reserve Bank gathers anecdotal information on current economic conditions in its district through reports from bank and branch directors, and...
Article
Other

Wall Street Journal: Mc Donald's Launches New Ads, Hoping to Tap Goodwill [Doc]

For Students 9th - 10th
This article discusses McDonald's new ad campaign in 1997 to compete against Burger King, Wendy's, and other restaurants in a very competitive market. (10/02/1997)
Website
Other

Ad Cracker

For Students 9th - 10th
In this website students can learn to create an international advertising agency. They will learn to write a brief, create a brand and position the product. They will also be introduced to the fundamentals of creative writing as well as...
Unit Plan
TED Talks

Ted: Ted Ed: What Causes Economic Bubbles?

For Students 9th - 10th
During the 1600's, the exotic tulip became a nationwide sensation; some single bulbs even sold for ten times the yearly salary of a skilled craftsman. Suddenly, though, the demand completely plummeted, leaving the tulip market in a...
Website
Mind Tools

Mind Tools: Improve Your Communications Skills

For Students 9th - 10th Standards
While the original audience for this site is the business community, the advice regarding communication skills is relevant for anyone, especially students who are preparing for the job market. Sections include tips on improving public...
Interactive
Federal Trade Commission

On Guard Online: Are You a Shrewd Online Shopper?

For Students 9th - 10th
Can you tell if an online marketer is safe to do business with? Play this online game from the Federal Trade Commission to see if you can pick the safest vendor and get tips on how to shop safely online.
Handout
University of Groningen

American History: Outlines: Output of Goods and Services

For Students 9th - 10th
Almost two-thirds of the nation's total economic output consists of goods and services bought by individuals for personal use. The remaining one-third is bought by government and business. Because of this ratio, the nation is sometimes...
Lesson Plan
Council for Economic Education

Econ Ed Link: Le Bron James, the Cavaliers, and Derived Demand

For Teachers 9th - 10th
PBS video author Paul Solman reports that LeBron James has added $200 million in value to the city of Cleveland since 2003. His presence brings in $100 million each year to the workers and local businesses surrounding the NBA team. The...
Handout
PBS

Pbs: Who Made America?: Innovators: Ruth Handler

For Students 9th - 10th
A California stenographer created the doll that became an American icon and a multibillion-dollar business.
Handout
Other

Management Control: The Cases of Daniel Mc Callum and Gustavus Swift

For Students 9th - 10th
Scroll down to the paragraphs about Gustavus Swift for a description of his company's innovative organization that introduced vertical integration to the cattle business.
Lesson Plan
Alabama Learning Exchange

Alex: Ctso Recruitment for the "Tech Savvy"

For Teachers 9th - 10th
Career Tech Student Organization (CTSO) should be an integral part of Commerce Information Technology courses. This lesson will allow young scholars to take an active role in promoting their CTSO organization. This lesson is an ideal...
Lesson Plan
Council for Economic Education

Econ Ed Link: Be an Ad Detective

For Teachers 3rd - 8th
Every day, students are bombarded by advertising. They cannot escape it. But marketers realize that many ypung people are becoming very good at tuning ads out. Businesses thus are becoming more creative in their communication with...
Lesson Plan
Council for Economic Education

Econ Ed Link: Did You Get the Message?

For Teachers 3rd - 8th
Advertising is the primary tool used by businesses to tell consumers about the goods and services they sell in the marketplace. Businesses also use advertising to try to convince consumers to buy what they are selling. Advertisements do...
Article
Other

Wright State U: Many Industries Are Congealing Into Lineup of Few Dominant Firms

For Students 9th - 10th
This article examines the trend in many industries as mergers take place, leaving only a few dominant firms. As this changes, so does the role of government. (Published in the Wall Street Journal 03/08/1999)
Lesson Plan
PBS

Pbs (Affluenza): What Are Advertisers Selling

For Teachers 3rd - 8th
What are advertisers really selling? Are there hidden messages in ads? In this lesson, students explore the concept of persuasive advertising and evaluate ads directed at young consumers. A timely lesson that would generate interesting...
Lesson Plan
Council for Economic Education

Econ Ed Link: Jokes, Quotations, and Cartoons in Economics

For Teachers 9th - 10th
Students will apply their knowledge of economics to the analysis and interpretation of jokes, quotations, and cartoons in economics. Students will watch a Paul Solman video of an interview of Yoram Bauman, the Stand up Economist....
Activity
Other

Babson College: Define Entrepreneurship

For Students 9th - 10th
A large collection of informal definitions of entrepreneurship gathered from present and past students and affiliates of this business college. Excellent material to stimulate discussion.
Website
Other

Black enterprise.com

For Students 9th - 10th
Black Enterprise covers and delivers information on targeted marketing and building wealth for the African American businessperson.
Article
Siteseen

Siteseen: American Historama: Glass Steagall Banking Act of 1933

For Students 9th - 10th
Read interesting facts about the Banking Act of 1933, or the Glass-Steagall Act. It prohibited commercial banks from engaging in the investment business and created the Federal Deposit Insurance Corporation (FDIC).
Article
Other

Ludwig Von Mises Institute: Price Discrimination on the Part of the Seller

For Students 9th - 10th
An extensive article on price discrimination by the seller. Although the article is long, it contains a lot of information about pricing.
Article
Biz Move

Biz Move: How to Set Prices in a Service Business

For Students 9th - 10th
This article discusses how to set prices when your product is a service rather than a manufactured good. It describes some of the pricing problems related to the fact that you are selling an intangible good.
Article
Other

Thales Group: Digital Dividends: The Positive Effects of Id Technology

For Students 9th - 10th
This article provides a pro-business perspective on the adoption of digital identification of citizens by governments around the world. It looks at how governments can better serve their citizens by using this technology, its economic...
Article
BBC

Bbc: The Downturn in Facts and Figures

For Students 9th - 10th
The BBC graphically depicts the 2008 sub-prime mortgage crisis and provides information on the rise of the mortgage bond market and the housing price crash.

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