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Lesson Plan
Curated OER

Team Up for Sports Marketing

For Teachers 3rd - 12th
Students choose a sport and promote a real or imaginary team by creating press releases, business cards, and ads or commercials.
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Lesson Plan
Curated OER

Violence in Sports

For Teachers 3rd - 7th
Students explore the gratuitous use of violence in televised sports. They discuss sports they participate in, and the rules and consequences that relate to unsporting behaviour. They see if the same rules apply to professional athletes.
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Lesson Plan
2
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Workforce Solutions

Egg-streme Sports

For Teachers 9th - 12th
Here's a new twist in the egg drop competition. Using only six inches of tape, four straws, and 2 pieces of newspaper, teams build a structure that keeps an egg from breaking when dropped. What's different about this project is that the...
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Lesson Plan
1
1
Workforce Solutions

Egg-streme Sports

For Teachers 6th - 8th
Challenge small groups to build a structure that catches a raw egg without breaking—working collaboratively and applying mathematical and engineering principles. Pretending the frame was made by a business, scholars create a marketing...
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Lesson Plan
Curated OER

Logo Design

For Teachers 9th - 12th
Students create a marketing design, print communication design and a package design for a suite of products for an imaginary company. They identify the qualities of successful logos and incorporate those qualities into their own designs.
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Lesson Plan
Curated OER

Who Is My Competitor?

For Teachers 5th - 8th
Students brainstorm businesses in their community and which businesses compete for the same business. They view the Yellow Pages as a resource to identify business who compete against one another and offer similar products. They...
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Lesson Plan
Curated OER

Advertising sales

For Teachers 9th - 12th
Students examine how advertising is an important community service; explaining that both businesses and customers benefit and that designing and selling ads requires professional knowledge and personal preparation.
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Lesson Plan
Curated OER

Remote Control

For Teachers 7th - 10th
Students examine the business of sports. In this current events lesson, students discuss the sale of Manchester United to an American businessman. Students listen to a lecture about branding and marketing. Students may research British...
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Interactive
Curated OER

Idioms Quiz: Sports 1

For Students 6th - 7th
In this idioms quiz instructional activity, students analyze the given idioms and read how they are used in a sentence. Students select the meaning of each idiom to complete the 10 exercises.
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Organizer
Curated OER

Breaking News English: Adidas Agrees to Buy Rival Reebok

For Students 6th - 7th
In this ESL worksheet, students first read or listen to a text about the Adidas and Reebok companies. Students complete 8 pages of comprehension exercises. Included are vocabulary, questions, completing sentences, discussion, problem and...
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Lesson Plan
Curated OER

Demonstrate Selling Skills in Travel and Tourism Contexts

For Teachers 9th - 12th
Students examine how different organizations use selling. They interpret data and analyze customer needs. They practice their selling skills in a sports tourism market.
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Lesson Plan
The New York Times

Super Brand

For Teachers 6th - 12th
Children can recognize popular brands from an early age, but these images symbolize much more than what they advertise. Take a journey through the design of a logo with a lesson that focuses on the history and ubiquity of the Super Bowl...
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Lesson Plan
Curated OER

Going For The Gold

For Teachers 6th - 12th
Students share opinions about athlete endorsements. They write articles that provide an economic profile of an athlete for submission to their school newspaper.
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Lesson Plan
Curated OER

Animation

For Teachers 6th - 8th
Students describe what ways did the motion picture industry influence American lifestyle in the 1920's? They evaluate the role of motion pictures in people's lives leading up to the Great Depression.
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Lesson Plan
Curated OER

The Basic Questions: What, How, and For Whom?

For Teachers 9th - 12th
Students review the various types of economic systems. As a class, they identify the three basic economic questions: what?, How?, and For Whom?. Using capitalism as an economic system, they discuss how each question is answered.
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Lesson Plan
Curated OER

Career Portfolio

For Teachers 8th
Eighth graders set realistic career goals. and become familiar with career opportunities and skills necessary to be successful. Students create a career portfolio containing three career opportunities.
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Lesson Plan
Curated OER

Korea in Your Community

For Teachers 9th - 12th
High schoolers identify Korean products sold in the US and become aware of Korea's importance in international trade.