Reading and following recipes is a wonderful way to encourage the comprehension of procedural text. Here is a fabulous bread recipe that includes links to sites that show how bread is made in the commercial bread industry. 

Third graders research their assigned state using a variety of resources including a website, books, and travel brochures. They complete questions on a worksheet to use when writing a commercial for the state. They film the commercial...

Young scholars investigate taxonomy. They explore some of the commercial marine species caught in Magdalena Bay and develop a classification system for presented animals.

Stdents explore the operation of the commercial banking system and the mechanics of money creation through the lending process. They investigate various interest rates to develop the relationship between interest rates and risk and...

Young scholars identify the different types of artists needed to produce television commercials and the kinds of work they do in this Arts lesson for the high school classroom. The lesson is cross-curricular in nature and includes an...

Middle schoolers research, plan and present a commercial for a vacation spot of their choice.

An introductory lesson plan shows learners how pervasive and influential advertising is in our culture; particularly, how teenagers are actively targeted by advertisers. As teenagers, your students already have all the information they...

Ever wonder if that miracle product in the commercial is really a miracle? Chances are, the only miraculous part is how many people the advertisers are able to convince to buy it! Class members look over short descriptions of techniques...

Students create a product and write a commercial to sell the product. They discuss the differences between ads for television and radio and ads for print. They discuss the persuasion techniques used by ad writers.

One of the most recognizable commercial melodies was written in 1977, and led to gastronomical relief around the world. Scholars use Alka Seltzer tablets to measure reactants and calculate the chemical equation for the reaction of NaHCO3...

Candlelight is in the eye of the distant beholder. Scholars first watch a video clip of a commercial claiming that the human eye can see candlelight from 10 miles away. They use this information to calculate how far we can see...

Twelfth graders examine bias, prejudeice, and propaganda in reading selections. They view commercials and print ads, discuss how the advertisers are trying to convince them of something, and keep a commercial journal.

Young scholars identify five propaganda techniques used in advertisements, then write their own ads using propaganda techniques that influence others to buy their products. They videotape their commercials, and write about recognizing...

Students investigate propaganda techniques. In this media awareness lesson plan, students watch instructor-selected commercial clips and use the provided propaganda handouts to identify the propaganda techniques used in each of them.

Learners explore propaganda techniques. In this media awareness instructional activity, students watch instructor-selected commercial clips and identify the propaganda techniques used in each of them using the provided propaganda handouts.

Ninth graders explore mathematical properties through the use of an advertising jingle. They produce a commercial that is digitized and presented to the class. Students write a jingle that simplifies each property and helps classmates...

Students brainstorm examples of activities that show friendship and illustrate them and explain below each picture what is happening. They hear a poem about friendship, watch a commercial about it, write a book about it and now they are...

Students explore propaganda techniques. In this media awareness lesson, students watch instructor-selected commercial clips and identify the propaganda techniques used in each of them using the provided propaganda handouts.

Learners investigate propaganda techniques. In this media awareness lesson, students watch drug commercial clips and identify the purpose of pacing in advertising. 

Middle schoolers create commercials that promote travel to South American countries in this middle-level lesson for the Social Studies classroom. The lesson suggests using educational software including MS Word, MS Powerpoint, and MS...

Fifth graders discuss commercials they remember seeing, and reasons they remember them. They write and perform their own television commercials designed to "sell" a compound machine.

Students examine the role of commerce in the United States to help fulfill Manifest Destiny. They write commercials that could have been used by the Mexicans or Americans during the Mexican War.

Learners analyze television commercials. They listen to audio tapes and view video tapes to answer questions about the content. They answer questions related to the products, images, characteristics, and presentation. They rewrite the...

Students apply their knowledge of the persuasive appeals by creating a commercial which uses one or more of the three appeals (logos, pathos, and ethos) in order to persuade. They also differentiate among the three appeals as used in...