Curated OER
Propaganda Techniques
Students identify five propaganda techniques used in advertisements, then write their own ads using propaganda techniques that influence others to buy their products. They videotape their commercials, and write about recognizing propaganda.
Curated OER
What Is the Influence?
Students investigate propaganda techniques. In this media awareness lesson, students watch instructor-selected commercial clips and use the provided propaganda handouts to identify the propaganda techniques used in each of them.
Curated OER
Are We under the Influence? A Second Look
Students explore propaganda techniques. In this media awareness lesson, students watch instructor-selected commercial clips and identify the propaganda techniques used in each of them using the provided propaganda handouts.
Curated OER
Fr ie n d s h ip, Self-esteem
Learners brainstorm examples of activities that show friendship and illustrate them and explain below each picture what is happening. They hear a poem about friendship, watch a commercial about it, write a book about it and now they are...
Curated OER
Are We under the Influence? A First Look
Students explore propaganda techniques. In this media awareness lesson, students watch instructor-selected commercial clips and identify the propaganda techniques used in each of them using the provided propaganda handouts.
Curated OER
Script Reading
Students investigate propaganda techniques. For this media awareness lesson, students watch drug commercial clips and identify the purpose of pacing in advertising.
Curated OER
Adbusting: A Media Literacy Unit
Students examine the ethical issues regarding the role of advertising in our society. They watch a series of ads, analyze the messages of the commercials, and in small groups create a counter-ad.
Curated OER
Celebrate the Arts
High schoolers explore the responsibilities of people working in advertising. They create a campaign to support the arts including advertisements in several different media. Length of unit depends on number of projects completed.
Curated OER
The Art of Subtle Persuasion
Students examine a scene from "Julius Caesar." After watching commercials and political ads on TV, students explore the intention of the commercial. They compare and contrast the forms of persuasion used. Students share their writings...
University of Oklahoma
Barbie™: Blessing or Curse? - Style, Format, and Genre
New ReviewBarbie has been an iconic figure in the lives of girls since the 1950s, but her existence has been full of controversy. A lesson plan on style, format, and genre explores that controversy by looking at three texts with different...
Media Smarts
Kellogg Special K Ads
Foster class discussion about body image with the resources and questions provided here. Focus on Special K's "look good on your own terms" ad campaign. Learners start by reading about this campaign and analyze a series of print ads,...
Minneapolis Public Schools
Cereal Box Book Project
If you need a new way to approach reading assignments in your class, use a creative cereal box project as a book report. With all necessary templates included for each side of the cereal box, the resource guides readers through the...
Curated OER
Pitcher Perfect
Students consider how advertising messages are constructed and relayed. They invent fast-food businesses and create presentation posters outlining the first commercials to promote their new brands.
Curated OER
Advertise a State Vacation
Students create a brochure advertising a state for vacation. In this internet research lesson, students do research on a state and create a brochure with the information. Students write a commercial and videotape them.
Curated OER
Just Say It
Students explore the initial Supreme Court decision to regulate commercial speech, and then analyze the legal precedents and principles underlying a recent case contesting this regulation.
Curated OER
Whose Buffalo?
Seventh graders examine how the Plains Indians vied with white commercial buffalo hunters for the millions of Great Plains buffalo. They create an illustrated broadside supporting the interests of either the Indians or the commercial...
Curated OER
T.V. Smarts
Students research visual messages by completing a media quiz. In this television programming lesson, students identify the many programs and commercials which use sexual imagery to sell their program or product. Students discuss methods...
Curated OER
Education, Design & Empowerment: Part One
Middle schoolers consider the connection between poverty and education. In this language arts and social studies lesson plan, students research primary and secondary sources in order to explore the relationship between education and...
Curated OER
Sequencing in Reading
Third graders explore language arts by analyzing a children's story in class. In this story structure lesson, 3rd graders read the book The True Story of the Three Little Pigs and write a brief summary. Students identify the beginning,...
Curated OER
TV Talks, We Listen?
Students recognize and analyze the link between advertisements and commercial programs as well as their influence on the audience. In this television and advertisement analysis lesson, students watch television to research the audience...
Curated OER
Make a TV Commercial for "Brighty-Whitey" Toothpaste
Learners develop the skill of creativity by creating their own brand of toothpaste. The class will present the different projects in front of the class in the form of a speech.
Curated OER
Advertising Techniques And Target Audiences Used in Commercials
Students explain the power of advertising by researching advertising techniques, target audiences and a variety of ads. They learn and identify what advertising techniques are used: Bandwagon, Propaganda, and Testimonial.
Curated OER
WHAT'S ORGANIC?
Learners explore how certain foods come to be certified "organic." They write the words "organic" and "synthetic" and given the definitions of each. Students are given dictionaries. They are asked: "What is organic food?" Learners grow...
Curated OER
I Want To Be an Entrepreneur
Students define the word entrepreneur as they create a business. In this economics lesson, students understand the elements of creating a successful business and record them. Students create a commercial for their businesses.
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