Scholastic
Persuasive Communication (Grades 9–12)
Before your students reached your morning class to learn about persuasive writing, they probably saw dozens of examples of persuasive communication in the form of advertisements. A short, introductory lesson inspires class members to...
PBS
Broadcast News
Just because a story is on the news doesn't mean it's being presented fairly. Analyze news broadcasts with a lesson focused on evaluating television journalism. At home, kids watch a news show and note the stories presented, including...
Media Smarts
Selling Tobacco
Take a look at tobacco advertising techniques through the decades. Students analyze the differences in strategies, and write an essay on the advertising history of one brand of tobacco, how tobacco advertising has changed over time, or...
National Nanotechnology Infrastructure Network
Is Measuring an Art or a Science?
Not only do future engineers learn the difference between accuracy and precision, they also get some hands-on experience using different measuring tools.
Curated OER
Propaganda Techniques
Students identify five propaganda techniques used in advertisements, then write their own ads using propaganda techniques that influence others to buy their products. They videotape their commercials, and write about recognizing propaganda.
Curated OER
What Is the Influence?
Students investigate propaganda techniques. In this media awareness lesson, students watch instructor-selected commercial clips and use the provided propaganda handouts to identify the propaganda techniques used in each of them.
Curated OER
Are We under the Influence? A Second Look
Students explore propaganda techniques. In this media awareness lesson, students watch instructor-selected commercial clips and identify the propaganda techniques used in each of them using the provided propaganda handouts.
Curated OER
Fr ie n d s h ip, Self-esteem
Students brainstorm examples of activities that show friendship and illustrate them and explain below each picture what is happening. They hear a poem about friendship, watch a commercial about it, write a book about it and now they are...
Curated OER
Are We under the Influence? A First Look
Learners explore propaganda techniques. In this media awareness lesson, students watch instructor-selected commercial clips and identify the propaganda techniques used in each of them using the provided propaganda handouts.
Curated OER
Script Reading
Learners investigate propaganda techniques. In this media awareness lesson, students watch drug commercial clips and identify the purpose of pacing in advertising.
Curated OER
Adbusting: A Media Literacy Unit
Learners examine the ethical issues regarding the role of advertising in our society. They watch a series of ads, analyze the messages of the commercials, and in small groups create a counter-ad.
Curated OER
Popular Culture
Students analyze the period of Belle Epoque and the methods of art that signified popular culture. In this art analysis instructional activity, students consider the ways popular culture influenced art by analyzing the images and...
Curated OER
Celebrate the Arts
Students explore the responsibilities of people working in advertising. They create a campaign to support the arts including advertisements in several different media. Length of unit depends on number of projects completed.
Curated OER
Commercials
Students observe as the teacher demonstrates how to use a digital video camera. They experiment with the camera to get to know its features. Finally they create a video commercial and edit it, inserting sounds, titles and other graphics.
Curated OER
The Art of Subtle Persuasion
Students examine a scene from "Julius Caesar." After watching commercials and political ads on TV, students explore the intention of the commercial. They compare and contrast the forms of persuasion used. Students share their writings...
Curated OER
Interactive Art: Let's Make It Happen
Students examine art by Christopher Janney. They discuss what the art is showing and what it means to them. They create their own piece of interactive art.
University of Oklahoma
Barbie™: Blessing or Curse? - Style, Format, and Genre
Barbie has been an iconic figure in the lives of girls since the 1950s, but her existence has been full of controversy. A lesson plan on style, format, and genre explores that controversy by looking at three texts with different...
Media Smarts
Kellogg Special K Ads
Foster class discussion about body image with the resources and questions provided here. Focus on Special K's "look good on your own terms" ad campaign. Learners start by reading about this campaign and analyze a series of print ads,...
Minneapolis Public Schools
Cereal Box Book Project
If you need a new way to approach reading assignments in your class, use a creative cereal box project as a book report. With all necessary templates included for each side of the cereal box, the resource guides readers through the...
Curated OER
Pitcher Perfect
Learners consider how advertising messages are constructed and relayed. They invent fast-food businesses and create presentation posters outlining the first commercials to promote their new brands.
Curated OER
Visual Composition
Students study how elements of visual composition and group storyboards for a one-minute videotaped commercial.
Curated OER
Advertise a State Vacation
Students create a brochure advertising a state for vacation. In this internet research lesson, students do research on a state and create a brochure with the information. Students write a commercial and videotape them.
Curated OER
Just Say It
Students explore the initial Supreme Court decision to regulate commercial speech, and then analyze the legal precedents and principles underlying a recent case contesting this regulation.
Curated OER
Whose Buffalo?
Seventh graders examine how the Plains Indians vied with white commercial buffalo hunters for the millions of Great Plains buffalo. They create an illustrated broadside supporting the interests of either the Indians or the commercial...
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