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Beyond the Notes

For Teachers 5th - 6th
Students observe as the teacher introduced themself as a talent scout for a clothing company for teenagers who is looking for a choreographer for a commercial for a new line of clothes called, "The Wrap". They work alone or in groups of...
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Who Pays for My Favorite Television Program?

For Teachers 9th
Ninth graders analyze media messages. In this media messages lesson plan, 9th graders identify techniques in television commercials that appeal to the senses and emotions. Students analyze the elements in example ads. Students keep...
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The Influence of Advertising

For Teachers 11th - Higher Ed
Students analyze advertisements and develop guidelines for viewing advertising. In this advertising lesson, students discuss print ads, TV commercials, and other examples of ads. Students survey their friends or relatives about their...
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Ready, Set, Action

For Teachers 8th - 12th
Young scholars identify propaganda techniques used in commercials created by their classmates. In this active listening lesson, students use the provided scoring guide to evaluate commercials that their classmates made that feature...
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What is Poetry and Where Can You Find It?

For Teachers 6th - 8th
Students examine different types of poetry in music, commercials and printed works. They identify themes of philanthropy in poetry as well. They finally share their findings with the class.
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Eraser Carving

For Teachers 6th - 8th
Middle schoolers get involved in rubber stamping. They comprehend that rubber stamps have been in use for a long time for commercial purposes and in crafts. Students find they are easy to print and provide a quick way to make multiple...
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Are There Any Heroes Out There?

For Teachers 6th - 8th
Middle schoolers explore political candidates' viewpoints on issues that contribute to the "common good." In this political candidates lesson plan, students read and view mixed media to identify political issues that contribute to a...
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Weaving Project

For Teachers 6th - 8th
Students practice artistic weaving. In this Colonial arts lesson, students weave pieces using lint from their home dryers. Students replicate the weaving process early Americans used. Students are also challenged to weave using the extra...
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The HopperVille Express

For Teachers 9th - 12th
Learners read and examine slides and lithographs of selected Hopper creations. They participate in teacher led discussions of these works of art and participate first hand as a commercial artist. They go out into their community,...
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Alliterations Allowed

For Teachers 4th
Fourth graders recognize and create alliterative language in both literary and commercial use. In this language arts instructional activity, 4th graders analyze pieces of poetry and focus on the use of imagery, personification, and...
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Best Practices of Technology Integration

For Teachers 5th - 8th
Students study how a type of product is advertised. In this product advertisement lesson, students research a specific product and its advertisement. Students create a market research survey based on their peers preferences. Students...
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Creating the Goods

For Teachers 8th - 12th
Students market goods or services to one another. In this media awareness lesson, students use propaganda techniques to create commercials for goods or services of their choice.
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What is Popular? Self Portraits in the Style of Roy Lichtenstein

For Teachers 3rd - 8th
Students examine and discuss art by Roy Lichtenstein and the Pop art movement. They discuss the phenomenon of popularity, list what is popular today, and create a piece of art using professional looking graphic design style.
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Where are your borders?

For Teachers 9th - 11th
Students explore the meaning of borders, both real and symbolic. After viewing film footage and visiting poetry websites, they develop their own point of view. To express their perspective, they are to write a journalism poem, or...
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Writing

For Teachers 4th
Fourth graders review the writing process by using the English Language Arts Writer's Checklist. They examine a piece of writing for the key elements of composition. They help to make the writing pieces more interesting by correcting...
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The Night Chanter Project

For Teachers 9th - 12th
Students sketch a design based on "The Night Chanter." In this art design instructional activity, students listen to the Native American prayer, "The Night Chanter" and illustrate their personal vision of the chant. Students critique the...
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Web Puts Undiscovered Musicians, Listeners In Tune

For Teachers 7th - 8th
Pupils read an article from USA Today about technology and the music business. In this news article lesson, students read an article about failed musicians and their new roles in music and technology. Pupils discuss the article and then...
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Inventions, Puppets, and Commercials

For Teachers 4th
Fourth graders, in groups, invent a product to sell, create a commercial for it using a stick puppet they make.
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Roll ‘Em

For Teachers 8th - 12th
Students evaluate classmate performances of commercials. In this literature lesson, students use the provided scoring guides to evaluate commercials their classmates made.
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Role Models, Fantasy vs. Reality

For Teachers 8th - 10th
Students explore the qualities of a hero. Through a class discussion, they compare and contrast a reality hero to a fantasy super hero. Students watch television commercials and identify the influences in them. They determine positive...
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Exploratory: News Casting

For Teachers 7th - 9th
Students report on an assigned topic in a simulated news story.  In this 1960s lesson, students pretend to be a reporter in the 1960s  and work in groups to create a news story on an assigned topic having to do with the Civil...
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African Art and Personal Adornment: What is Beauty?

For Teachers 7th - 8th
Students examine the concept of beauty. They write about what they think is beautiful and compare their ideas to those of others.
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Art-What's it good for?--Absolutely everything!

For Teachers K - 3rd
Students pay attention to details in houses in order to improve observation skills. The skills then are used to help create a three dimensional drawing of a house. Students also examine advertising methods.
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Who Sees The Art? (Mural Option)

For Teachers 4th - 6th
Students identify the intended viewers of local murals or billboards. The teacher next shares information and leads a discussion about the patrons. They group themselves according to protest or persuasion issues that concern them.

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