ReadWriteThink
Critical Media Literacy: Commercial Advertising
Commercial advertising—we can't get away from it, but do we realize just how often we are being advertised to? With this lesson plan, scholars analyze mass media to identify how its techniques influence our daily lives. Learners browse...
Film English
Paper Is Not Dead
Now that much of people's lives center around their electronic devices, paper is being used less often. However, sometimes you do need paper. Have your class brainstorm the uses of paper and of electronic devices and compare their...
Curated OER
Propaganda: Making a Commercial
Seventh graders study different propaganda techniques. In groups, they write and perform a 60-second TV or radio commercial. Classmates rate the effectiveness of the commercial and whether or not they might buy the product.
Curated OER
Producing Commercials for Videotaping
Students explore television commercials to classify them into categorizes. In this commercial categories lesson, students brainstorm about commercials that catch their attention. Students analyze the categories for commercials and then...
Curated OER
Writing a Commercial
Students create a product and write a commercial to sell the product. They discuss the differences between ads for television and radio and ads for print. They discuss the persuasion techniques used by ad writers.
Curated OER
Advertising Analysis
In ten questions, this advertising analysis activity addresses audience, persuasive techniques like logos, pathos, and ethos, as well as the purpose of the commercial. This is useful as homework while watching television, and it applies...
Curated OER
Our Computers, Ourselves: Imagining the Digital Lives of Authors and Characters
The guiding question for this lesson is "Do computers and their contents shape who we are?" Open with a selection of Apple's commercials to introduce stereotypes and people's relationships with their computers. Then, read the attached...
Curated OER
Create a Commercial
Students apply their knowledge of the persuasive appeals by creating a commercial which uses one or more of the three appeals (logos, pathos, and ethos) in order to persuade. They also differentiate among the three appeals as used in...
Curated OER
Advertising Books
Learners experience a variety of ways to share their favorite books with their classmates. They write and present commercials to "sell" their favorite books to the class and participate in a community of readers who regularly discuss and...
Curated OER
It's On Sale
First graders read the book The Great Pet Sale to learn about economics and advertisements. In this economics lesson plan, 1st graders read the book The Great Pet Sale and define related vocabulary words. Students compare prices to find...
Southern Nevada Regional Professional Development Program
Review Games
Boggle, Jot Thoughts, Trading Cards, Commercial Breaks, Snowball Fight, Bingo, Draw it! Here’s a bunch of review games that would make a great addition to your curriculum library. The games can be easily adapted to address the Common...
Curated OER
Children's Literature Across the Curriculum Ideas-How Dogs Really Work!
Students read How Dogs Really Work! by Alan Snow. They complete a variety of cross-curricular activities surrounding the study of dogs as pets. Included are reading, art, math, science, writing, social studies, and library connections.
Curated OER
My Four to Six Year Plan (My Personal Plan of Study)
Eighth graders examine what they need to do to meet their career goals. They design a four to six year plan for the classes they need to take in high school after listening to high school mentor tell about their experiences with this...
Curated OER
Fr ie n d s h ip, Self-esteem
Students brainstorm examples of activities that show friendship and illustrate them and explain below each picture what is happening. They hear a poem about friendship, watch a commercial about it, write a book about it and now they are...
Curated OER
The Art of Subtle Persuasion
Students examine a scene from "Julius Caesar." After watching commercials and political ads on TV, students explore the intention of the commercial. They compare and contrast the forms of persuasion used. Students share their writings...
University of Oklahoma
Barbie™: Blessing or Curse? - Style, Format, and Genre
New ReviewBarbie has been an iconic figure in the lives of girls since the 1950s, but her existence has been full of controversy. A lesson plan on style, format, and genre explores that controversy by looking at three texts with different...
Curated OER
Pitcher Perfect
Learners consider how advertising messages are constructed and relayed. They invent fast-food businesses and create presentation posters outlining the first commercials to promote their new brands.
Curated OER
Just Say It
Students explore the initial Supreme Court decision to regulate commercial speech, and then analyze the legal precedents and principles underlying a recent case contesting this regulation.
Curated OER
Holy Mole
Third graders explore the Mexican sauce Mole and the culture of Mexico. In this Mexican culture lesson plan, 3rd graders find Mexico on the map and access prior knowledge about the country. Students discuss Mexican foods. Students...
Curated OER
I Want To Be an Entrepreneur
Students define the word entrepreneur as they create a business. For this economics lesson, students understand the elements of creating a successful business and record them. Students create a commercial for their businesses.
Curated OER
Marketing to Teens: Marketing Tactics
Enlighten young consumers to advertising techniques aimed specifically at their generation. Have learners answer questions about how advertisements are geared for a younger audience, then have them practice selling to other teenagers....
Curated OER
Advertising Project
Young scholars use word processing software to create slogans for products. They write their own jingles and create their own packaging for products they design. Then they write and act out their own television commercials for their...
Curated OER
Power, Persuasion & Propaganda: Exploring Multiple Motives
Students recognize different motives even in non-commercial media. They analyze the role of media in a democratic society and wrestle with ethical issues concerning media and the public good. They create a media message with one or more...
Curated OER
Can You Sell Your Cereal?
Students evaluate television commercials about cereal and create their own cereal product. They watch cereal television commericals and evaluate cereal boxes to compare their features. As a class they create a T-chart to identify words...