Curated OER
Comparing Canadian and U.S. Political Systems and Political Campaigns
Students interpret historical evidence presented in primary and secondary resources. In this political systems lesson, students conduct research to compare and contrast the forms of government in the United States and...
Curated OER
Pros and Cons of Advertising
Twelfth graders compare and contrast television commercials. They write paragraphs explaining how different company commercials for the same product can confuse consumers.
Museum of the Moving Image
Developing Critical Analysis
To gain an understanding of how images and sounds are used to influence viewers, class members analyze these features in Presidential campaign commercials from 1952-2012.
Media Smarts
Packaging Tricks
As part of their study of how advertisers use various techniques to influence consumers, kids examine the design, the promotions, and the product placement in the packaging of their favorite foods.
abcteach
Flowers for Algernon, by Daniel Keyes
Looking for materials to accompany your study of Flowers for Algernon, by Daniel Keyes? Look no further! Included here is everything you need to go alongside your unit: worksheets, graphic organizers, writing assignments, an assessment,...
Curated OER
Watching the Elections
Students analyze the media products and advertising techniques used in political campaigns. In this elections lesson, students view political debates and then work in groups to find examples of types of advertising techniques used in...
Curated OER
Generic vs. Brand Name
Students compare and contrast generic and brand name products and the costs of producing each. They explore the "Bargain Basement" section of the ING website, participate in a soda taste test, and tally the results of the taste test on a...
Curated OER
Portrait Sculptures
Eighth graders study Marisol's art work by comparing ad contrasting several sculptures. They create a 3-D portrait of a person they either know personally, or to portray a social issue. The sculpture be made of a cardboard structure they...
Curated OER
Culture Ads
Students examine cultural differences in picture books. In this cultural diversity lesson, students identify cultural differences in picture books about children from Africa, Asia, Europe, Latin America, the Middle East, and minority...
Center for History Education
Daily Lives of Slaves - What Really Happened?
The stories of enslaved people are preserved forever thanks to the Great Depression. Budding historians explore slave narratives gathered by a federal government initiative to discover what life was actually like for enslaved people....
Curated OER
What Is in the Water?
Learners compare bottled water qualities to water found naturally in a pond habitat. They research their state's laws/regulations in regard to bottled water and study the advertising, cost, and quality of brands of bottled water. They...
Curated OER
Quadratic Equations with the CBL 2
Learners practice generating parabolas with a motion sensor while determining the vertex form of the equation. They compare it to the regression equation from the calculator onto a data mate software. Each student completes several...
Curated OER
Comparison Shopping
Elementary schoolers explore the concepts associated with comparison shopping, and the concept of need versus want. They also look closely at the power of advertising and become more aware of the messages that ads present. After taking...
Texas Instruments
Is It or Isn't It Proportional
How can you tell if number relationships are proportional? Mathematicians investigate proportional relationships. They compare and contrast functions and graphs to determine the characteristics of proportional relationships, as well as...
Curated OER
Invent It!
Students explore invention and unveiling of world's first Ferris wheel, analyze photographs and poster of first Ferris wheel, and discuss engineering achievements of Ferris wheel, including how it worked, how it was built, and its...
Curated OER
It's an Ad Eats Ad World
Students explore the power and influence of television advertisements in presidential campaigns. They choose issues in the 2004 campaign and create promotional materials addressing these issues from varying points of view.
Cornell University
Hydrophobic Surfaces—Deposition and Analysis
Couches, carpets, and even computer keyboards now advertise they are spill-resistant, but what does that mean? Scholars use physical and chemical methods to coat surfaces with thin films to test their hydrophobic properties. Then they...
Weather Bug
WeatherBug
Exploring the weather has never been more intriguing! Whether you are looking for a quick glance at the 10-day forecast, trying to figure out if lightning is heading your way, or wondering what the pollen count is, you will find out...
Curated OER
If You Build It, They Will Come
Students, in groups, develop a new sports team, design a multi-use stadium for the team, and promote a special event at the stadium.
Curated OER
Cost Of Cool
Students explore how marketers use the idea of "cool" to sell clothing and accessories, and become aware of their own attitudes and perceptions about what is cool. They become aware of what motivates them to buy certain things
Curated OER
Are We Ecology-Friendly?
Students explore ecology. In this ecology lesson, students read scenarios, discuss them in groups and decide if they are eco-friendly or not. Students discuss the differences in eco-friendly practices fifty years ago and now. Students...
Curated OER
Angle Measurement and the AD-1 Aircraft
Students represent and solve problems using geometric models and apply geometric properties and relationships. They also practice constructing and measuring angles. By constructing, drawing, visualizing, and comparing geometric figures...
ReadWriteThink
Decoding the Dystopian Characteristics of Macintosh’s “1984” Commercial
Known as one of the most iconic advertisements of the 20th century, Macintosh's "1984" commercial has become more of a social statement. Present the ad to a new audience of viewers with a lesson focused on identifying dystopian...
Cleburne Independent School District
Grade 6 English Language Arts and Readiness: Persuasive
What is the best way to compare and contrast viewpoints on the same topic? A persuasive writing unit plan addresses targeted skills, vocabulary, instructional strategies, and suggested resources that would be perfect for developing writers.