Curated OER
Consumer Surplus Lesson Plan: 1 X 1 Hour Lesson
Students investigate the concept of consumer surplus as it relates to economic policy and decision making. They determine the difference between the value they place on something as compared to the price that they actually pay for it...
Curated OER
Market Changes
Students explore the role of government in the economy market. In this economics instructional activity, students analyze the decision making and how it takes into consideration additional cost, benefits and public awareness of what they...
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Price
First graders complete worksheets on producers and consumers and the total price of a group of items. In this price lesson plan, 1st graders read the book A Dollar for Penny in order to understand price, producers, and consumers, and...
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The Big Apple
Young scholars study the buying and selling market and how prices are determined for an agricultural product. In this competitive market lesson, students study how prices are determined in a market by studying the forces of supply and...
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The Persuaders
Have your upper graders watch the documentary, "The Persuaders" as they explore how advertisers try to gain potential customers. The video is followed by a discussion and close examination of new marketing trends and strategies.
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Entrepreneur: Serving the Mature Adult
Tenth graders recognize the needs of older consumers for certain products. They apply creativity skills to develop a product that meets the needs of older consumers. In the end, they do a verbal presentation for a group of older consumers.
Curated OER
Hype!
Eight various activities have your learners looking at hype in the media. Advertisements for films, politics, music, and philanthropy all contribute to emotional appeals and marketing strategies trying to convince consumers to...
The New York Times
Super Brand
Children can recognize popular brands from an early age, but these images symbolize much more than what they advertise. Take a journey through the design of a logo with a lesson that focuses on the history and ubiquity of the Super Bowl...
Curated OER
Ad Busting
Debunk advertising myths by creating an opposing image. First, find an ad with a persuasive and emotional pull. Once you have identified the message, create a counter-advertisement that shows the opposite message. For example, if an ad...
Curated OER
Extra Credit: It’s No Fairy Tale
Students discuss their knowledge of payday loans and credit cards. In this Economics lesson, students complete a read an article and Q&A activity in groups, and play a vocabulary bingo game and a quiz game on payday loans. Students...
Curated OER
Market Day Adventure
Second graders participate in the Market Day project. They produce goods, market goods, and earn money to buy goods.
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The Teenage Consumer
Students think critically regarding teenage spending. In this data collection lesson, students discuss teenage consumers and their spending habits. Students note their own spending habits for comparison purposes.
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Market Supply and Demand and Equilibrium Prices
In this economics worksheet, students respond to 27 fill and the blank and multiple choice questions about market supply and demand as well as equilibrium prices.
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The Artist as Entrepreneur: Getting Down to Business: What's My Market?
Students create a marketing plan for their artwork by analyzing their potential customers. They consider the type of art they wish to produce, the price range for the art and the type of competition that they face then develop a low...
Curated OER
Market Failure: Externalities and their Remedies
For this macroeconomics worksheet, students respond to 41 short answer and fill in the blank questions regarding economic concepts related to market failure.
Curated OER
Taking Stock
Students match scenarios with the terminology related to stock market fluctuations. They read an article, answer discussion questions, create a terminology poster, and write an essay.
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Consumerism - Grocery Shopping
Students watch a video on how marketers plan their strategies in supermarkets. In groups, they are given a set amount of money and asked to go through a grocery store simulation with a list. After the simulation, they discuss the...
Curated OER
What Is Actually Bought and Sold?
Economics students can use this packet to better grasp the concept of changes in supply and demand by reading about marketing, products, and elasticity. There are 3 tasks for students to complete, each based on the content of a...
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FACS:Puppet Factory (Mktg)
Students explore marketing strategies while producing a hand-sewn puppet. They obtain information about child care and safety as well as basic hand sewing techniques.
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The Great Cookie Company
Fourth graders implement real life application of money, problem solving, economics, and consumer awareness. In this three week economics unit, 4th graders operate a business, write checks, balance accounts, and market their product.
Curated OER
Market Research
Students examine the difference between primary and secondary market research, and the limitations of market research in developing marketing strategies. They list specific examples of products and services linked to television advertising.
Practical Money Skills
Protecting Your Money
How can you tell if a commercial or salesperson is being misleading? Encourage your learners to protect themselves and their money with a lesson about consumer rights. They review laws that keep consumers safe from faulty claims and...
Crabtree Publishing
Why Does Media Literacy Matter?
Criticism of news and entertainment journalism is at an all-time high. Help 21st-century learners develop the media literacy skills they need to become critical consumers with a three-lesson guide the looks at persuasive techniques used...
Visa
Buy, Sell or Hold?: An Overview of Investing
Break down the often-daunting topic of the stock market with this resource, in which pupils learn basic terminology regarding buying and selling stocks, as well as the factors that influence how much return individuals can receive on...