Other
Streetlaw: Consumer and Housing Law
Read about contracts, warranties, credit, deceptive sales practices, cars, and housing--important topics for consumers. This website provides introductory material to each of the above topics and links for further information and research.
ProCon.org
Pro Con: Should Prescription Drugs Be Advertised Directly to Consumers?
Website presents research and comprehensive information on the pros and cons of advertising prescription drugs directly to consumers.
Duke University
Duke University: Ad* Access
Images and database information for more than 7,000 ads printed in U.S. and Canadian newspapers and magazines between 1911 and 1955. Five main subject areas: Radio, Television, Transportation, Beauty and Hygiene, and World War II.
Other
Univ. Of Mississippi: The Language of Advertising Claims
Univ. of Mississippi essay outlining the various claims made by advertising and including lots of examples. The author also addresses the mistaken ideas that many students and teachers have about their own immunity to advertising.
Federal Trade Commission
Federal Trade Commission: Consumer Information: Jobs and Making Money
Consumers in the market for a job, an investment, or a business to run as a second career, see many opportunities in the media. Learn how to navigate through ones with false promises.
Council for Economic Education
Econ Ed Link: Be an Ad Detective
Every day, young scholars are bombarded by advertising. They cannot escape it. But marketers realize that many ypung people are becoming very good at tuning ads out. Businesses thus are becoming more creative in their communication with...
Alabama Learning Exchange
Alex: Advertising and Its Effects on Consumer Decision Making
This lesson will show the student the power of advertising to create demand for a product. After reviewing existing advertisements, the students will create their own campaign for a product. Following a presentation to the class as a...
Other
Ad Cracker
In this website students can learn to create an international advertising agency. They will learn to write a brief, create a brand and position the product. They will also be introduced to the fundamentals of creative writing as well as...
Independence Hall Association
U.s. History: A Consumer Economy
The booming economy of the 1920s introduced new products and ways of paying for those products. Read about the increase in the kinds of household appliances, places to buy the appliances, and the financing of all those new consumer goods.
Federal Trade Commission
Federal Trade Commission: Consumer Information: Health and Fitness
Learn how to decode ads for products that promise to cure everything from baldness and cancer to diabetes and dementia, and for services that say they will shape you up, restore your youthful glow, and turn those abs into a well-defined...
Council for Economic Education
Econ Ed Link: Believe It or Not?
This lesson reveals to students how advertisers use words and images to make goods and services look their best. To protect consumers and make sure that competition among sellers is fair in the marketplace, the federal government...
Council for Economic Education
Econ Ed Link: Deceptive Advertising: Crossing the Line
Businesses use advertising to tell consumers about the goods and services they are selling. Businesses hope that their advertisements will convince people to buy their products. In this lesson plan, students examine the ground rules for...
REMC Association of Michigan
Remc Association of Michigan: 21 Things4 Students: 19. Buyer Beware
Buying and selling on the Internet has changed the way we live. We can now perform a web search to locate, compare, and buy goods and services. In this module, you are going to investigate e-commerce as a consumer and learn some tips on...
Other
Annenberg Foundation: Fact check.org
This nonpartisan and nonprofit organization monitors the factual accuracy of statements made by United States politicians. In an effort to reduce the level of deception and confusion in US politics, the site reviews statements made in...
PBS
Pbs Frontline: The Persuaders
The meaning of brand, the world of today's advertisers, and the concept of neuromarketing are some of the topics of this PBS Frontline program. You can watch the whole program, join the discussion, read about the shaping of new brands,...
Federal Trade Commission
Federal Trade Commission: Deceptive Auto Scams Infographic
Infographic explores deceptive car ads and how to avoid getting scammed.
University of Nebraska Omaha
University of Omaha: Lesson Plan: Why Do I Want All This Stuff? [Pdf]
This lesson plan addresses consumer demand and advertising. Indicated for grades 3 through 5.
AdLit
Ad lit.org: Reading Discussion Guide: The Sacrifice by Kathleen Benner Duble
In the year 1692, life changes forever for ten-year-old Abigail Faulkner and her family. In Salem, Massachusetts, witches have been found, and widespread fear and panic reign mere miles from Abigail's home of Andover. When two girls are...
Other
Consumer Report: Buy Me That Too: A Kid's Survival Guide to Tv Ads
This video [14:45] A Kid's Survival Guide to TV Advertising from Consumer Reports Television helps children understand television advertising by showing tricks advertisers use to fool viewers, revealing facts that ads don't provide, and...
Council for Economic Education
Econ Ed Link: Did You Get the Message?
Advertising is the primary tool used by businesses to tell consumers about the goods and services they sell in the marketplace. Businesses also use advertising to try to convince consumers to buy what they are selling. Advertisements do...
Other
Constructing the Past: Shaping the American Women
This article from a history periodical looks at advertising aimed at women in the 1950s. After refuting conclusions made in a study in the 1970s that claimed that women in the 1950s were little more than domestic workers in their home,...
Other
Creating Brochures That Sell
Quick review of purposes of company brochures, includes styles, copyediting, and other considerations in their production.
Albright-Knox Art Gallery
Albright Knox Art Gallery: Can It?
Pop artists used consumer products, advertising, and popular culture icons as the major source for subject matter in their art. Between 1962 and 1967, Andy Warhol painted soup cans, both individually and in groups. 100 Cans is one of the...
PBS
Pbs: Don't Buy It Get Media Smart
PBS provides resources to help teachers encourage media literacy. Access, evaluate, and analyze electronic and print media. Dissect pop culture and advertisements. Use the Get Media Smart Resources to uncover advertising tricks, make...