Health Smart Virginia
How the Namuhs Learned to Be Content with Who They Are
Ninth graders consider how perceived standards of beauty influence body image as well as the relationship between body image and eating disorders. The class brainstorms traits the media presents as beauty standards for males and females,...
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Thomas Edison, electricity and America
Students will examine Edison's application of electricity and the concept of the American Consumer Culture and what thay means. Students will evaluate how these ideas and concepts led to change.
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Smart Consumers
You can help students cut through the hype and find out for themselves which brands are best by becoming consumer scientists.
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"Let's Make Some Money"
Learners complete a project about economics, supply, and advertising. In this advertising lesson, students discuss how money is made, entrepreneurs, and advertising. They make their own business with toys to sell to Kindergartners.
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It's in the Label - The Food Label
Students examine the fat content in their diet and how advertising affects their eating habits. In this nutrition and advertising lesson, students analyze pizza and how to make it healthier. Students recognize the importance...
Teacher Web
1920's Magazine
What a creative and engaging project to incorporate into your studies of the 1920s! Your young historians will work in groups to design a magazine discussing the political and cultural topics of the decade, each member writing one...
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Final Project: Food and Nutrition Class
High schoolers plan appropriate diets for themselves and others using the USDA Dietary Guidelines. They indicate their average cost of food at home on a thrifty plan and prepare a one-week menu plan including breakfast, lunch, dinner,...
Federal Reserve Bank
Wants on a Continuum
You can't always get what you want, but you might just be able to teach your class about wants and choices. This plan leads pupils through a discussion and closes with a worksheet and assessment.
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Analyzing Advertising
Learners critically examine advertising. They investigate how to become wiser consumers. They explore the topic of advertising more deeply by using the reports called "Web of Deception" and "Selling America's Kids: Commercial Pressures...
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Health Education: Advertising
Fourth graders become conscientious consumers. In this personal health lesson plan, 4th graders analyze techniques used in advertising health-related products and services.
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The Influence of Advertising
In this influence of advertising learning exercise, students collect and analyze different forms of advertising. Students discuss misleading ads and prepare a commercial for a product.
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Advertising
Students explore the advantages/disadvantages of advertising and all it entails for the consumer. Public relations is examined in depth. In addition, media, slogans, promotion and elements of print and color are examined in detail.
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Do You Know What You're Really Getting In Your Pet Food?
Fifth graders examine advertising on wrappers and determine how it makes them feel about the product. They determine through a discussion the kinds of advertising/marketing techniques used to attract them to a product.
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"He Shoots, He Scores": Alcohol Advertising and Sports
Students explore the ways that companies use sporting events to sell products. They show and tell to share what they love about sports. They discuss how advertisers, particulary alcohol advertisers, feature sports figures.
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Consumer Culture in the 1950s: New Shopping Centers and Advertising trends
Learners examine the effect of suburbs on American cities. They identify the changes the cities had to face after people moved elsewhere. Using primary source ads, they compare them with contemporary ads and discuss what can be found out...
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Consumer Culture in the 1950s: New Shopping Centers and Advertising trends
Eleventh graders analyze the cultural and social aspects of the 1950s. Using primary source documents, they work together to determine what society was like. They use that information to write an essay about how their information...
Practical Money Skills
Protecting Your Money
How can you tell if a commercial or salesperson is being misleading? Encourage your learners to protect themselves and their money with a lesson about consumer rights. They review laws that keep consumers safe from faulty claims and...
US Surgeon General
Get the Facts on E-Cigarettes
Imagine these flavors: chocolate, candy, menthol. What age group do you imagine is the target audience of an advertising campaign that features a product with these flavors? Find out the facts about vaping with a resource that provides...
Global Oneness Project
Deconstructing Consumerism
A short, engaging video provides a critique of the hyper-consumerist mentality that many think have taken over the Western world. After watching the video, pupils reflect on their own habits and use evidence...
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A Smarter Consumer
Students explore advertisements. In this consumer literacy lesson plan, students discuss advertisements to help them make better buying decisions.
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Consumer Product as in "Chocolate Milk"
Students examine different marketing techniques how to present themselves while looking for work. In this marketing lesson students create their own advertisement.
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The Influence of Advertising
Students analyze advertisements and develop guidelines for viewing advertising. In this advertising lesson, students discuss print ads, TV commercials, and other examples of ads. Students survey their friends or relatives about their...
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Kids Are Consumers Too
Students investigate a chosen product. They use television, radio, print, and internet sources to investigate how the product is advertised. Students create a market research survey to determine which brand is preferred by their peers...
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A Smarter Consumer
Students explore advertising. For this advertising lesson, students review what they've learned about advertising and discuss how they look at ads differently. Students brainstorm questions they might ask themselves about an ad before...