Curated OER
Finan Lit.- Econ. Factors, Decision Making, Advertising
Young scholars examine how supply and demand affects the economy and consumers.
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Pros and Cons of Advertising
Twelfth graders compare and contrast television commercials. They write paragraphs explaining how different company commercials for the same product can confuse consumers.
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Giving'Em The Business
Learners work in groups of 4-5 to form a business, create, market & sell their product, and track their expenses and profits. They experience the roles of producer, distributor, and consumer of goods. They collect, organize and...
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Pitching Patriotism
Young scholars analyze the use of color, images and type used in print advertising, then "pitch" a company. They, in groups, brainstorm products and services of companies that may be affected by the war in Iraq.
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1920s Consumer Culture
Students are immersed in the following goals of learning: The importance of consumerism in the 1920's. Also have learners recognize the connections between commodities and culture in the American past and present. Finally the ability for...
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Campaign Ads That Subtract and Add
Students explore media and media misrepresentation of prodcts. They create a video of a person (with both good and bad pictures.) Using creative titles, students download a slideshow. They add sound effects and other Adobe Premiere...
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Consumer Culture in the 1950s: New Shopping Centers and Advertising trends
Eleventh graders analyze the cultural and social aspects of the 1950s. Using primary source documents, they work together to determine what society was like. They use that information to write an essay about how their information...
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Consumerism and the Consumer Society
Young scholars read an article titled "How Much Is Enough?" by Alan Durning. They work in small groups to summarize the author's main point for each paragraph and then identify and discuss further questions they may have in response to...
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Advertise With Geography...it's Free And It's Easy!!
Students establish awareness of how landforms/landmarks produce a visual image of a region and demonstrate how advertisers use the "positive geographical image" to sell their product by creating their own advertisements.
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Consumerism
Seventh graders explain the concept of needs verses wants, influences on consumers, and advertising and relate those to making positive consumer choices. They break into small groups and plan a two-week day camp involving games and...
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What Is Actually Bought and Sold?
Economics students can use this packet to better grasp the concept of changes in supply and demand by reading about marketing, products, and elasticity. There are 3 tasks for students to complete, each based on the content of a...
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Cost Of Cool
Students explore how marketers use the idea of "cool" to sell clothing and accessories, and become aware of their own attitudes and perceptions about what is cool. They become aware of what motivates them to buy certain things
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Setting Up Shop
Seventh graders investigate what goes in to starting a retail store. In this business economics lesson, 7th graders brainstorm products they would like to sell and use magazines, newspapers and real estate listings to bring their store...
Federal Reserve Bank
Wants on a Continuum
You can't always get what you want, but you might just be able to teach your class about wants and choices. This plan leads pupils through a discussion and closes with a worksheet and assessment.
University of Nebraska
Why Do I Want All This Stuff?
How do advertisers influence consumers? The big idea here is that once consumers understand the factors that influence their desire for a product or service, they are better able to consider substitute and/or complementary products.
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Is the Price Right?
Students explore the techniques used by advertisers to sell goods, increase their awareness of consumer habits, differentiate between information and selling, and become aware of what motivates them to buy products.
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Listerine: False & Misleading Claims
Students examine and analyze misleading claims by reviewing advertisements made for Listerine. They assess how to weigh the credibility of different sources. The role of the federal government in enforcing consumer protection laws are...
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Market Research
Students examine the difference between primary and secondary market research, and the limitations of market research in developing marketing strategies. They list specific examples of products and services linked to television advertising.
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Thinking About Shopping and Spending
Students list and discuss recent commercials they have viewed. They identify advantages and disadvantages of the advertised items, and write about the effects of advertising, planned spending and spontaneous spending.
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Why Do I Want All This Stuff?
Young scholars identify two factors that determine consumer demand as well as substitutes and complements for selected goods and services. After examining advertisements, they distinguish between fact and opinion and explore the factors...
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Writing a Commercial
Students create a product and write a commercial to sell the product. They discuss the differences between ads for television and radio and ads for print. They discuss the persuasion techniques used by ad writers.
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Thomas Edison, electricity and America
Students will examine Edison's application of electricity and the concept of the American Consumer Culture and what thay means. Students will evaluate how these ideas and concepts led to change.
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Busting the Tobacco Ads.
Fifth graders recognize that tobacco companies target young people with their advertisements. In this tobacco lesson, 5th graders understand why tobacco companies target youth. Students define the word adbuster and create adbusters to...
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Advertisers Tread Lightly; Quietly Encouraging Consumers To Spend Again
Students analyze how one national company responded to the tragedy incorporating special message into its advertising. They are to attain knowledge of advertising as it relates to current events.