Curated OER
"Let's Make Some Money"
Students complete a project about economics, supply, and advertising. In this advertising lesson, students discuss how money is made, entrepreneurs, and advertising. They make their own business with toys to sell to Kindergartners.
Curated OER
Creating a Commercial
Students investigate the world of advertising and video production by creating their own commercial. In this advertising instructional activity, students discuss a fictitious product which they create an advertising campaign for....
Curated OER
I'm Convinced!
Students examine persuasive techniques used to sell products, and create and write an advertisement for peanut butter.
Curated OER
It's in the Label - The Food Label
Students examine the fat content in their diet and how advertising affects their eating habits. For this nutrition and advertising lesson, students analyze pizza and how to make it healthier. Students recognize the importance of...
Curated OER
Product Persuasion
Students examine various products and analyze the marketing strategies used to entice consumers. They bring in a product they like to use, and using persuasive writing, they write their own advertisements for their products.
Curated OER
Consumer Education, ESOL
Students discuss types of housing, cost, location and terminology used in classified ads. They write a paragraph describing their image of the ideal home then exchange papers and edit each other's work.
Practical Money Skills
Protecting Your Money
How can you tell if a commercial or salesperson is being misleading? Encourage your learners to protect themselves and their money with a lesson about consumer rights. They review laws that keep consumers safe from faulty claims and...
Institute for Humane Education
In Your Face: Reclaiming Billboards
Ads here, ads there, ads everywhere—but what do they communicate? Pupils discuss this topic and develop a list of personal values. They then work as creative directors at an advertising firm to create billboards that reflect community...
Curated OER
ESOL Competencies: Consumer Education
It is so important for your adult English language learners to know how to maintain their household and find the appropriate service providers when needed. Instead of using a phone book (which is rare these days), reference the internet...
Curated OER
Facts vs. Opinions in Ads
Students develop criteria for determining statements of opinion. They practice discerning statements of opinions in advertisements.
Curated OER
Consumer Culture in the 1950s: New Shopping Centers and Advertising trends
Learners examine the effect of suburbs on American cities. They identify the changes the cities had to face after people moved elsewhere. Using primary source ads, they compare them with contemporary ads and discuss what can be found out...
Curated OER
What Does Advertising Say About Smoking?
Students examine tobacco advertisements. In this smoking advertisements instructional activity, students read old magazine or newspaper ads to determine their purpose and influence. Students also discuss how to make responsible health...
One Hen
Making Choices
When choosing what foods to eat, there are a lot of factors to consider. To help make the decision a little easier, young learners work in small groups developing short plays, stories, or advertisements that address the different issues...
Curated OER
The Persuaders
Have your upper graders watch the documentary, "The Persuaders" as they explore how advertisers try to gain potential customers. The video is followed by a discussion and close examination of new marketing trends and strategies.
Media Education Lab
Defining Propaganda
21st century learners live in a media world. Help them develop the skills they need to be able to analyze the barrage of propaganda they face daily, with a resource that introduces them to the type of persuasive appeals found in news,...
Curated OER
All The Bell & Whistles
Young adults are so eager to get that first cell phone. And, cell phones have so many cool extras! Learners conduct real-life research to determine which cell phone carrier offers the best deals on things like wall paper, ringtones, and...
Curated OER
Cell Phone Interview
Are there benefits to comparison shopping? Yes, even with cell phones. It's important to know which carrier is best and why. Learners interview a family member about his choice in cell phone carriers, and compare that person's choice to...
Curated OER
Dream Phone of Basic Phone?
Learning to be a savvy shopper can make or break the bank. Upper graders research five different cell phone carriers to see if they'll have enough money in their imaginary budget for a dream phone or a basic phone. They create either a...
Curated OER
Persuasion in Print
Advertisers target teenagers. Groups select three magazine advertisements for similar products, analyze the appeals used in each, create a poster that features the persuasive techniques used, and present their findings to the class. The...
Curated OER
"He Shoots, He Scores": Alcohol Advertising and Sports
Students explore the ways that companies use sporting events to sell products. They show and tell to share what they love about sports. They discuss how advertisers, particulary alcohol advertisers, feature sports figures.
Curated OER
Words That Sell
Explore words, definitions, their connotations and associations with brand names. Middle and high schoolers identify words used in commercials and determine their effect upon the consumer population. They explore how meanings are...
Media Smarts
Marketing to Teens: Talking Back
Teach your class to talk back in a constructive and respectful way. This focuses in particular on talking back to the media and to advertisers when they have concerns. Learners participate in a brainstorm and then compose letters or...
Southern Poverty Law Center
Choosing Reliable Sources
It is more important than ever that 21st-century learners develop the skills they need to become savvy consumers of media. Young learners locate and identify reliable sources of information with a helpful media lesson.
Texas Education Agency (TEA)
Analyzing the Sales Process
Make the sale! Using the informational resource, scholars learn how to analyze the sales process to maximize profits. They design a poster depicting Maslow's Hierarchy of Needs, and then combine forces to create a PowerPoint presentation...