Curated OER
Consumerism and the Consumer Society
High schoolers read an article titled "How Much Is Enough?" by Alan Durning. They work in small groups to summarize the author's main point for each paragraph and then identify and discuss further questions they may have in response to...
Curated OER
What Does Advertising Say About Smoking?
Learners examine tobacco advertisements. In this smoking advertisements lesson, students read old magazine or newspaper ads to determine their purpose and influence. Learners also discuss how to make responsible health...
Curated OER
Advertise With Geography...it's Free And It's Easy!!
Students establish awareness of how landforms/landmarks produce a visual image of a region and demonstrate how advertisers use the "positive geographical image" to sell their product by creating their own advertisements.
Curated OER
Thinking About Shopping and Spending
Students list and discuss recent commercials they have viewed. They identify advantages and disadvantages of the advertised items, and write about the effects of advertising, planned spending and spontaneous spending.
University of Nebraska
Why Do I Want All This Stuff?
How do advertisers influence consumers? The big idea here is that once consumers understand the factors that influence their desire for a product or service, they are better able to consider substitute and/or complementary products.
Curated OER
Dream Phone of Basic Phone?
Learning to be a savvy shopper can make or break the bank. Upper graders research five different cell phone carriers to see if they'll have enough money in their imaginary budget for a dream phone or a basic phone. They create either a...
Missouri Department of Elementary
The Successful Student: Just Checking
The final lesson plan in a skill-based series focuses on setting goals and making checklists. Class members discuss what it means to set realistic goals and practice making lists to manage their time effectively.
Indiana Department of Education
The Represented World: Communication—Packaging
Challenge your classes to design and market a new product. Collaborative groups use geometry skills to create packaging for their products. Finally, they plan a marketing strategy to present to a marketing specialist.
American Statistical Association
Chocolicious
To understand how biased data is misleading, learners analyze survey data and graphical representations. They use that information to design their own plans to collect information on consumer thoughts about Chocolicious cereal.
Southern Poverty Law Center
Analyzing Gender Stereotypes in Media
Why might toy advertisers use gender stereotypes to sell their products? Young people think critically about media messages and its role in gender stereotyping with a thought-provoking instructional activity.
Curated OER
Persuasion in Print
Advertisers target teenagers. Groups select three magazine advertisements for similar products, analyze the appeals used in each, create a poster that features the persuasive techniques used, and present their findings to the class. The...
Curated OER
Social Studies: Improving Academic Skills
Third graders play a variation of Bingo to reinforce study skills, time management, and test taking strategies. As the teacher draws key words, they offer brief explanations or descriptions about how the words can be used. As key words...
Curated OER
Help Is On The Way!
Third graders recognize the attitudes, knowledge and skills contributing to effective learning in school and across the life span. They complete an inventory that self-assesses their ability in study skills, test taking strategies, and...
Curated OER
Graphing My Path to Success
Seventh graders examine their school performance through self-assessment of strengths and weaknesses. They construct a line graph, plotting all courses and achievements. Students use graph paper and colored pencils for each activity. If...
Curated OER
Study Skills Workshop
Ninth graders discuss personal habits that are effective and ineffective. They complete a Personal Study Skills and Habits Review Survey. They participate in class discussion and offer insights to their study skill habits. They review...
Curated OER
Canada and the United States: A Collage
Students create a visual presentation that describes the influence of American culture on Canadian culture, the Canadian response to that influence, and the benefits and drawbacks of that influence to Canadian culture.
Curated OER
Made You Look
Students spend some time in the world of marketing and advertising by analyzing and creating slogans and campaigns geared toward adolescents. Students work with a partner to create their design and share with the class
Curated OER
Read That Label!
Young scholars explore reading nutritional labels and making good food choices through simulation. They prepare and design a label for a product. In addition, they create packaging and advertising to ensure access to the population.
Curated OER
Shopping Smarter
Students read a book about money and smart shopping to learn about debt, advertising, and the use of credit cards. In this consumer math instructional activity, students read the book The Kids' Money Book and discuss economic concepts....
Curated OER
Consumerism Scavenger Hunt
Students explore consumerism. In this economics lesson, students work with a partner to complete an Internet Research consumer scavenger hunt. Students discuss information collected and conflicting answers to various questions.
Curated OER
Target Audience
Students explore and describe various persuasive tools used in advertisements, analyze advertisements provided by teacher, and identify target audiences. Students then work in groups to find advertisements aimed at assigned target...
Curated OER
Are things Really More Expensive Today?
Students explore the topics of inflation and deflation within the economy. The Consumer Price Index is used to contrast the price of goods today with that of years past.
Curated OER
Dogfighting Unit Lesson Five--The Media and Propaganda
Young scholars consider the implications of dogfighting. In this character education lesson plan, students examine propaganda in advertising and then create their own anti-dogfighting advertisements.
Curated OER
Consumerism and Holidays
Young scholars explore the free enterprise system and the role that buying and selling of holiday goods have upon the economy. They recognize and demonstrate that advertising design influences one's life.