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Create a Career Flyer: Marine Mammal Rescue
Students study prerequisites for a career. After they explore a selected career, students create a tri-fold flyer describing the positive aspects of the job. Students include job description, skills, education, salary and work...
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Ad Attack!
Students analyze the hidden messages of advertisements targeted to their age group.
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Plan an Advertising Campaign to Attract New Citizens
Students examine how to use visual media as a creative way of thinking about and responding to immigration issues. They conduct Internet research, and design and create a poster or brochure to attract new immigrant to Indiana.
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No Form of Tobacco is Safe
Students create an advertisement to convince children to stay away from tobacco products. In this smoking prevention lesson, students discuss the health effects of tobacco use and evaluate current tobacco ads. Students work in small...
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Lab Experiments in Nutrition
Looking for authentic hands-on nutritional experiments? High schoolers will perform experiments to test for the presence of vitamin C in several solutions as well as the effect of caffeine on Daphnia. They will also consider the...
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Environmental Issues in the Polar Regions
Students list environmental problems they are familiar with and check the ones they think affect the polar regions, and they research and answer questions about environmental issues affecting the polar regions. Students discuss their...
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Invent a Critter
Students create a living animal that could survive in at least one specific region and use the digital desert library to gather information. In this invent a critter lesson, students draw a picture of their animal, describe their...
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Art Changes You And the World
Learners explore advertising as a way to change their world. They use the Internet to research an energy, an environmental, and a cultural issue and create three 'world changing' pieces of advertising/artwork to express their ideas.
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Transition Words in Writing
Transition words in writing are the focus of the language arts lesson presented here. In it, learners cut out the word-sort cards (embedded in the plan), and put them into four categories: time, examples, space, and summary. They find a...
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Better to Tell the Truth
Third graders distinguish between emotional and logical arguments in advertising. They, in groups, find ads in newspapers and magazines illustrating the various types of emotional and logical arguments in advertising discussed on day one.
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Brain Drain
For this brain drain worksheet, students create a product name for a new product on the market, identify why the product is special and decide the target audience. Students then design a magazine, radio, or TV. advert for their product....
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The Persuasive Message
Eighth graders engage in a study of persuasive writing. They conduct research looking at a variety of media resources looking for persuasive techniques that are used like advertising. The language of the advertising is examined for how...
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Writing a Commercial
Students create a product and write a commercial to sell the product. They discuss the differences between ads for television and radio and ads for print. They discuss the persuasion techniques used by ad writers.
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Persuasive Tactics in Media
Young scholars present a skit to the class and explain what persuasion tactic they used. In this persuasive tactics lesson, students discuss methods of persuasion used in various advertisements. The teacher leads and gives examples...
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Trading Cards for the 21st Century
Students are introduced to sports trading cards that can be 'played' in a compact disc player. They discuss why improvements are made to entertainment products, why they often become successful, and then develop and market an innovative...
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Apple Energy
Ninth graders evaluate the energy associated with the production of five different forms of apple products. They develop a poster to advertise one of the five apple products to the class. Students provide additional examples of consumer...
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Glided Age
Eleventh graders will participate to brainstorm on the overhead, characteristics of an "irresponsible" adult and 5 of a "responsible" one? How do these differ if we apply these to businesses? Working in partners--Create a Code of Ethics...
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Critical Viewer Activity
Students practice media awareness. In this media awareness lesson, students analyze print and electronic media messages. Students discover how advertisers use re-imaging to manipulate photographs and discuss how they can become critical...
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Sex Stereotypes in Society
Students analyze a collection of advertisements or photographs in a text or magazine and identify the stereotypes used or possible biases of the editors. They discuss how these stereotypes are formed, and the ways in which they impact...
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Sounds of the Season
During Christmas time, use common carols and Tchaikovsky's Nutcracker music as the basis for writing advertisements. Learners can work in teams or individually as they listen to songs via the links provided. A "Christmas Music Comparison...
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SCIENTIFIC ART
Students cut out pictures from magazines and create collages that demonstrate the five senses.
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Design Your Own Cereal Box
Students explore the ways in which media messages work and the ways in which consumers are targeted.
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The Colonies: An Adertisement
Learners explore the early colonies of American settlements. After researching important characteristics such as land, politics, economics, and educational opportunities, students create their own advertisement for one of the colonies.
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Holes-Outdoor Adventure Camp
Students read the book and watch the movie, Holes. They create a brochure (containing specific information) that advertises Camp Green Lake as a newly refurbished outdoor adventure camp. They display the brochures for the rest of the...