Lesson Plan
Curated OER

Creating a Consumer-Awareness Information Campaign

For Teachers 3rd - 8th
Pupils work across grade levels to research and design a community awareness campaign on the benefits of purchasing fair trade chocolate. They develop print advertisements, conduct research, write letters, make posters and prepare oral...
Activity
American Psychological Association

Psychology Goes to Madison Avenue

For Teachers 9th - 12th Standards
As part of a study of well-known psychologists, class members create a name, a business logo, an advertisement for TV, online, radio, or print, and a pamphlet for the business run by one of the psychologists on a provided list. An...
Lesson Plan
Curated OER

Advertisements

For Teachers 6th - Higher Ed
Students explore educational offerings for people with disabilities. In this social studies lesson, students research early schools for people with disabilities and discuss the advertisements that were used at the time. Students create...
Lesson Plan
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NPR

Suffrage Lesson Plan

For Students 6th - 8th Standards
Has life changed for American women in the last century, or are there common themes between the lives of 21st century women and the struggle of suffragettes from the 1910s? Explore the ways media reflects the position of women...
Lesson Plan
Curated OER

Animating a Historic Event

For Teachers 5th - 8th
Research a historic event using textbooks, primary source documents, the Internet, and other library and media resources. Young historians will take the research they have gathered and write an attention-grabbing, historically accurate...
Lesson Plan
Curated OER

Creating Your Own Ad

For Teachers 8th - 10th
Students analyze the effective advertisements in print and Internet ads. In this advertisements instructional activity, students create a collage of original and repurposed words, graphics, and images of advertisements. Students create a...
Lesson Plan
Curated OER

Colonial Broadsides and the American Revolution

For Teachers 6th - 8th
Students access the Library of Congress's collection of Broadsides (printed material with news, entertainment, advertisements, etc.) and explore their impact on events leading up to the Revolutionary War. They create a timeline with...
Lesson Plan
Curated OER

Pop Shop 4 - Shopkeeping

For Teachers 5th - 12th
Students create a store where they sell pictures, tee shirts, and prints. In this store lesson plan, students learn about sales, marketing, and how to run a business.
Lesson Plan
Curated OER

Papa's Got A Brand New Bag

For Teachers 6th - 12th
Students design and promote technological devices for Father's Day gifts that reflect evolving social trends. They consider the new image of dads cast by today's media and advertisements and its influence.
Lesson Plan
Historical Thinking Matters

Social Security: 3 Day Lesson

For Teachers 7th - 12th Standards
What does social security reveal about the political and social culture of the 1930s? After beginning with a brief introductory video on the impact of the Great Depression and how various Americans, such as Huey Long and Francis...
Lesson Plan
Curated OER

Providing a Helping Hand

For Teachers 3rd - 5th
Students examine the concept of philanthropy. In this service learning lesson, students create charts that display how corporate sponsorships benefit communities.
Lesson Plan
Curated OER

Political Advertisements

For Teachers 3rd - 12th
Students are shown how to analyze the messages and the impact of the candidates' politicial adertisements in print, video, and audio formats. They are shown the techniques that candidates use to influence voter decisions and how to...
Lesson Plan
Curated OER

RESPECT -- A Basic Skill

For Teachers 7th
Seventh graders are shown a variety of advertisements and commercials and note the product being sold. As a class, they compare and contrast their answer to the actual product. To end the lesson, they discuss whether or not they would...
Lesson Plan
Council for Economic Education

Did You Get the Message?

For Teachers 3rd - 8th
Students investigate how advertising gets the buyer's attention and how it influences buying decisions. They then create a print ad for "Burp Cola" and for one of their favorite books.
Lesson Plan
Curated OER

Best Practices of Technology Integration

For Teachers 5th - 8th
Students study how a type of product is advertised. In this product advertisement lesson, students research a specific product and its advertisement. Students create a market research survey based on their peers preferences. Students...
Lesson Plan
Curated OER

Print Advertising: Past and Present

For Teachers 12th
Twelfth graders identify the way advertisements are constructed to influence out lives and our values. They review advertisements from the 1800s and 1900s and how they may have influenced people living in that time. Using this ad, 12th...
Lesson Plan
Curated OER

An Honest Cigarette Ad?

For Teachers K - 8th
Students recognize the intended audience for a certain advertisement They recognize advertising techniques aimed at the intended audience and create their own advertisements about the truth of cigarette smoking. Students begin to see...
Lesson Plan
Curated OER

Ben Franklin's Inventions

For Teachers 4th - 5th
Students discover the life of Benjamin Franklin by studying his inventions.  In this biography lesson, students identify the inventions of Benjamin Franklin and their impact on society today.  Students create a commercial in an...
Lesson Plan
Curated OER

Advertisements/ Propaganda

For Teachers 10th
Tenth graders investigate different types of propaganda techniques that are used in advertisements by looking at print and Internet based ads. They create an original advertisement display that uses a specific type of propaganda.
Lesson Plan
Curated OER

Kids Are Consumers Too

For Teachers 4th - 8th
Students investigate a chosen product. They use television, radio, print, and internet sources to investigate how the product is advertised. Students create a market research survey to determine which brand is preferred by their peers...
Lesson Plan
Curated OER

Capitol Visitors Center, Post-Visit Lesson Plan, Grades K-3

For Teachers K - 3rd
Students visit the Texas Capitol Visitors Center. They review the importance of the Lone Star as a state symbol. They create a collage of Lone Stars using various print media (newspapers, magazines, travel literature and advertisements.)
Lesson Plan
Curated OER

"Targets"

For Teachers 7th - 12th
Students investigate how alcohol advertisers target young people. They watch and discuss a video, create a collage using alcohol ads, develop captions for each ad, and discuss and evaluate how young people are the targets of alcohol...
Lesson Plan
Curated OER

Marketing to Teens: Parody Ads

For Teachers 8th - 11th
High schoolers deconstruct advertising messages by analyzing parody ads and exploring the purpose of satire. Then they create their own parodies based on real ads discussed in class. A creative activity to extend any study of media,...
Lesson Plan
Curated OER

"The Merchants of Cool"

For Teachers 9th - 12th
Why are so many advertisements geared towards the teenage population? Watch a video with your class (link included), and have them fill out the attached listening guide. Then discuss persuasion, presenting biased information, and where...