K20 LEARN
Ethos, Logos, Pathos: Persuading Your Audience
Ethics, emotion, reason—scholars investigate advertisers' persuasive techniques to attract buyers. After examining the techniques used in infomercials, writers craft a persuasive essay on a topic of their choice.
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Ad Nauseam
Learners explore the role of special-interest groups in American campaigns. They create their own political advertisements.
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Media Awareness: the Basics of Advertising
Students explore marketing techniques. In this media awareness lesson plan, students watch instructor-selected advertising and identify the marketing techniques used in each of them. Students then create advertisements for products.
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Order in the School
Students consider goods and services that might be at the base of successful Web-based delivery services geared to students their age while they are in school. They act as entrepreneurs to develop plans for such services and create...
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Advertising's Hidden Messages
Students explore the hidden messages in advertisements. In this business instructional activity, students discuss the role that advertisements play in our lives. Students locate advertisements that use various advertising techniques....
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Writing: Advertisements
Learners explore these web pages to explore how to write good advertisements.
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"I Don't Pay Attention to Advertisements? (At least I don't think so?)"
Sixth graders study eight persuasive techniques that occur in a variety of media types. They write a persuasive essay and present it to the class. They create a "new product" for which they produce an advertisement using persuasive...
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Advertisements
Students compare aspects of daily life from the mid-19th century with those of today to contrast life then and now. They study newspaper advertisements for housing and clothing from then and now and create and illustrate their own...
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Creating Student Advertising
Young scholars explore common advertising strategies used by the media. In this advertising lesson, students identify persuasive language in advertisements and construct their own persuasive ad.
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Adjectives and Advertisements
In this adjectives in advertisements worksheet, student complete 1 short answer and 2 fill in the blank activities that challenge them to use descriptive language.
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Create a Book About Your Town
Students explore how to create books about their towns. They read and discuss Katy and the Big Snow to identify how it relates to their community. They identify environmental print and its importance in early readers. They create books...
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Creating a Digital Newspaper
Students create a digital newspaper. In this digital newspaper lesson, students review the sections of a newspaper and brainstorm ideas for their paper. Students complete a schools news report, student interview, opinion page, sports...
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It's an Ad Eats Ad World
Students explore the power and influence of television advertisements in presidential campaigns. They choose issues in the 2004 campaign and create promotional materials addressing these issues from varying points of view.
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Pictures and Slogans Persuade an Audience
Students discover relationships between advertisement and persuasive techniques. In this literacy and consumer education instructional activity, students select magazine or newspaper advertisements that use symbols, pictures, and...
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Taking a Closer Look (Critical Viewing)
Students explore persuasive writing in advertisements. For this advertisements lesson, students evaluate tobacco advertisements for persuasion techniques. Students then create a counter advertisement against smoking.
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Ad Creation
Students create an advertisement. In this writing lesson, students discuss how to create an ad for a product. Students write an ad for a cereal.
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Advertising Adjectives
Middle schoolers create advertisements using comparative adjectives. In this grammar lesson, students brainstorm various products for which they would like to create an advertising campaign. Middle schoolers use comparative adjectives in...
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Buying, Selling, and Trading in Antebellum South Carolina
Students research the role of general stores in the development of communities. For this South Carolina history lesson, students study the economic development of early U.S. communities. Students write essays and create advertisements...
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Creating Stage Designs that Reflect
Students identify and research cultural, historical, and symbolic clues in dramatic texts. They demonstrate knowledge of research sources.
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Whose Feat?
Play a vocabulary game with words from an article about Savion Glover's contribution to the film "Happy Feet." Then, small groups of students design and create original movie advertisements using vivid vocabulary to give Glover the...
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Cause Célèbre
In this exercise, learners identify characters from an "Archie" comic and discuss the relevance of "Archie" to today's youth. They create public service advertisements featuring celebrities to address common concerns among teenagers in...
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Looks Good Enough to Eat
Students examine food photography and the different techniques used by food stylists to make foods look appealing in advertisements. After learning some of the tricks of the trade, students plan and shoot their own food advertisements.
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It's a Matter of Opinion
Dissect the parts of an advertisement with your class. Middle schoolers discuss advertisements and locate the hook in them. Then, they create an advertisement for a business, in which they include the name of the business, an...
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Colonial Broadsides and the American Revolution
Students access the Library of Congress's collection of Broadsides (printed material with news, entertainment, advertisements, etc.) and explore their impact on events leading up to the Revolutionary War. They create a timeline with...