Discuss pop-art, Andy Warhol, and the concept of collaborative painting with your class. Learners won't be analyzing Warhol's work, but they will be engaging in group activities to understand the collaboration in art. They'll make a...

Young scholars design packaging and labeling for a product so that it appeals to a specific audience. The use a cardboard box that was designed for one purpose and redesign it to meet the new criteria including a catchy name to go with...

High schoolers explore and describe various persuasive tools used in advertisements, analyze advertisements provided by teacher, and identify target audiences. Students then work in groups to find advertisements aimed at assigned target...

The purpose of this lesson is to assist students in discovering the weaknesses of the Articles of Confederation and the foundation for creation of the United States Constitution. Students will investigate the events leading up to the...

Students participate in a lesson that involves writing a persuasive essay. They use the prompt of "extending the school day". The paper should contain correct elements of sentence structure with clear purpose that is supported with...

Fifth graders explore the role of propaganda during the war. In this social studies lesson, 5th graders view various forms of propaganda and design their own propaganda poster.

Here is a brain-popper! Corn, or more appropriately, maize, was intentionally domesticated by humans around 9,000 years ago and over a period of hundreds to thousands of years! Genetics and botany researchers have collaborated to find...

Students examine pieces of art by African-American artists in the 20th Century. For each piece, they are shown slides of the artwork and others by the artist to identify the techniques used. In groups, they discuss and research the...

Students explore the world of love and magic in William Shakespeare's A Midsummer Night's Dream. Comparisons are made to the life experiences of the reader as love's portrayal in contemporary situations are analized.

Middle schoolers research the effects of groundwater pollutants on life. They name and describe 1 environmental factor that has an effect on our drinking water. Students read the Water-Groundwater and Pollution Article. They discuss...

Students examine the topic of euthanasia. In this religion and ethics lesson, students investigate the cases of Terri Schiavo and Hugh Finn in order to gain an understanding of the euthanasia controversy.  

Fifth graders listen to Lynne Cherry's novel, The River Ran Wild. They work in two groups one of whom represents the native people and the other represents the English settlers from the book. They look at the geography of the settlement...

Students discover more information about samurai. They use primary and secondary sources to explain the samurai more clearly. They examine their role in society and disregard preconceptions.

Young scholars explore the art of the opera. They listen to examples of opera and conduct research to find out more about the opera world. Then they develop advertisements that focus on aspects that might interest young people about...

Young scholars examine the basic concepts of advertising.  In this media awareness lesson plan, students discuss target audience, art, and purpose in advertising to determine what makes an advertisement effective or...

Students examine how businesses and corporations contribute or sponsor activities for the common good. They read annual reports of major corporations to determine how they contribute to focused activities for the common good.

In this advertisements instructional activity, students read a list of 25 specific forms of advertising. Students then answer 2 essay questions. This instructional activity directs students to read an article not provided here.

Third graders distinguish between emotional and logical arguments in advertising. They, in groups, find ads in newspapers and magazines illustrating the various types of emotional and logical arguments in advertising discussed on day one.

The advent of increased television programming helped create a national popular culture. Read about the many kinds of television programs offered in the 1950s.

In this website students can learn to create an international advertising agency. They will learn to write a brief, create a brand and position the product. They will also be introduced to the fundamentals of creative writing as well as...

A record of the times as well as of vintage brands, AdViews provides access to commercials created during the postwar period, 1950s through 1980s.

Working in groups, students identify methods of propaganda and analyze television, magazine, and Internet ads. Groups then create their own ad using one of the identified methods.