Curated OER
Marketing to Teens: Introduction
An introductory lesson shows learners how pervasive and influential advertising is in our culture; particularly, how teenagers are actively targeted by advertisers. As teenagers, your students already have all the information they need...
Curated OER
Count On Us: Concepts and Applications of Demography
Eighth graders use the Internet to research demographics of certain areas. They use the U.S. Census Bureau's website to help them gather information. They use their data to find a solution to a hypothetical problem.
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Persuasive Techniques in Advertising
Help your 21st century learners develop their media smarts with this resource that has them examine the persuasive techniques advertisers use to influence specific demographics and then to use these techniques to craft their own ads.
Curated OER
The Causes of Prohibition
Eleventh graders explore the origins of the Prohibition Movement in the United States. In small groups, they analyze the influence of World War I in the passage of the eighteenth amendment. Students explain how different demographics of...
Curated OER
New Toy Project
Students create a new toy for a toy company. They determine the demographics of the target market and explain their decision. Students use the six steps of new product development to develop a new toy for the selected target market.
Curated OER
Population Demographics
Students pretend they are entrepreneurs to help create a positive mentality. For this entrepreneurship lesson students complete several activities to see how to market and advertise to a certain age group.
Curated OER
Visualizing the Aging Population
Students examine the needs for products and services for the aging. In this entrepreneur instructional activity, students compare and contrast the age distribution of different countries and the needs of this population.
Curated OER
Create and Locate Your Own Business
Learners simulate the creation of their own business. Using the internet and database exploration, they research community profiles and select a business. Pupils define the target market and investigate a business location. In...
Curated OER
Gary's Changing Face
Students investigate the history of Gary, Indiana by looking at its history, demographics and points of interest. They create a timeline of important events in the city's history.
Curated OER
"I've Been Working on the Railroad" - Federal Land Grants and the Construction of the Illinois Central Railroad in Mid-nineteenth Century Illinois
Eleventh graders, in groups, design a self-sufficient community. Groups present the communities they've designed. They compare and contrast the communities presented. They research the theories of Johann Heinrich von Thunen online and...