Students develop opinions from a variety of materials, recognize and analyze bias, propaganda and stereotypes, and evaluate effectiveness of print advertisements.

Explore the newspaper as a unique entity with a detailed and extended unit. The unit requires learners to consider the newspaper's role in democracy, think about ethics, practice writing and interviewing, and examine advertising and news...

Learners create a postage stamp for Black History Month. In this U.S. History lesson, students discuss the contributions of African-Americans and design a postage stamp to celebrate their impact.

Just how free is the press? After examining the advertising and propaganda techniques used by advertisers, class members consider the influence advertisers may exert over newspaper content. 

Here is a nice idea, have your young entrepeneurs form their own companies. Each company is given a paper bad to locate and place resources in that they can use to create products their businesses sell on Sale Day. They identify and...

High schoolers deconstruct advertising messages by analyzing parody ads and exploring the purpose of satire. Then they create their own parodies based on real ads discussed in class. A creative activity to extend any study of media,...

Some ads really make products look great, and even better than they really are! Kids get into small groups to research and compare marketing used by various cell phone companies. They analyze advertisements, carrier options, and cell...

Students design a new logo for their school. In this graphic design lesson, students learn the fundamentals of logo design and how to incorporate the needs of the client in design development. Students design a new school logo that...

Students explore persuasive writing in advertisements. In this advertisements lesson, students evaluate tobacco advertisements for persuasion techniques. Students then create a counter advertisement against smoking.

What does social security reveal about the political and social culture of the 1930s? After beginning with a brief introductory video on the impact of the Great Depression and how various Americans, such as Huey Long and Francis...

Twelfth graders identify the way advertisements are constructed to influence out lives and our values. They review advertisements from the 1800s and 1900s and how they may have influenced people living in that time. Using this ad, 12th...

Most companies have logos to represent them. Ask student teams to come up with their own logos and enter them in a class competition to be screen printed. Groups must include the school initials and the team name and follow a list of...

"Energy Plus!" from Together Counts is three days worth of lessons, discussions, and activities about nutrition. The materials help you teach youngsters about eating healthy and burning calories. Energy in and energy out. Included are...

Turn your young artists into great marketing specialists with this fun lesson plan! They will turn ordinary soup cans into exciting choices for dinner by recreating the can label. This is a fantastic project to connect art, advertising,...

Young scholars examine the elements of advertising. They analyze the format and structure of advertisements. They develop awareness of advertising techniques and explain that media messages and products are composed of a series of...

Students become familiar with the fundamentals of graphic design to develop a logo. For this logo design lesson, students generate their own two logos using their own name and a personal hobby as inspiration. Students select their...

Analyze magazines as a class, looking carefully for the target audience, advertisements, and topics presented. Small groups then work as a publication team and receive a magazine that they have to "sell." Each individual has a different...

Students review the basic formatting in Microsoft Word. Individually, they use the program to design a flyer for a baseball game. To end the lesson, they print them out, present them to the class and given a grade based on a rubric.

Before your students reached your morning class to learn about persuasive writing, they probably saw dozens of examples of persuasive communication in the form of advertisements. A short, introductory lesson inspires class members to...

Fourth graders examine advertising techniques and create original designs for advertisements in this three day, 4th grade art/social studies instructional activity. The instructional activity includes assessment ideas, resource...

Pick your poison: tobacco, alcohol, opiates, cocaine, or marijuana. An online exhibition launches a research project that asks groups to select one of the five drugs and gather information on how the use of the drug and the regulations...

A unit on persuasive writing guides elementary learners through the writing process. The first part examines the elements of persuasive writing, including expressing an opinion, connecting ideas, using supporting facts, and writing...

Students experience a variety of ways to share their favorite books with their classmates. They write and present commercials to "sell" their favorite books to the class and participate in a community of readers who regularly discuss and...

Here's a great idea for your Parent/Family Night—host a Reader's Theater! Everything you need to organize the night, as well as a K-3 and a 4-7 script, is provided in the packet.