Alabama Learning Exchange
Emotional Appeals in Persuasive Writing
Appealing to the emotions of a consumer or viewer is persuasion at its best. Introduce your writers to five different type of appeals: loaded language, basic needs, bandwagon, testimonial, and snob appeal. Effective examples are...
Curated OER
Hype!
Eight various activities have your learners looking at hype in the media. Advertisements for films, politics, music, and philanthropy all contribute to emotional appeals and marketing strategies trying to convince consumers to...
Health Smart Virginia
Mental Health/Social Emotional Skills
Looking for social-emotional resources? Check out this seven-page packet that includes activity and lesson ideas, as well as links to information resources that support the social and emotional development of tenth graders.
Museum of the Moving Image
Playing on Emotions: Focus on Political Ads Featuring Children
Political ads are designed to play on viewers' emotions. The focus of this resource is on ads that feature children, either to establish the candidate as family friendly, or to create fear for children in the minds of viewers. Groups...
Curated OER
Propaganda
Introduce your class members to propaganda techniques writers and advertisers use to influence their opinions. Each appeal is defined and illustrated with examples from current ads and political campaigns. Additional examples are...
K20 LEARN
Friends, Romans, Countrymen, Lend Me Your Emotions: Julius Caesar
Scholars, high schoolers, class members! With the help of this lesson, you too can identify the three persuasive appeals (ethos, pathos, and logos) the characters in William Shakespeare's tragedy Julius Caesar used to convince their...
Prestwick House
Writing Arguments in Response to Nonfiction
Emotional appeal or argument? That is the question. An informative lesson helps your class recognize the difference between a logical argument and an emotional appeal and learn how to craft an argumentative response. Writers develop a...
Museum of the Moving Image
Understanding the Language of Political Ads
The verbal techniques and emotional appeals contained in the language used in political ads plays a vital role in creating the impact of the ad. As class members continue their study of Presidential campaign commercials from 1952–2012,...
Canva
50 Powerful Examples of Visual Propaganda and the Meanings Behind Them
Propagandists have many tools at their disposal to influence thinking and behavior. Among the most powerful are the visual tools, posters designed to grab the attention and stir the emotions of viewers. Check out this collection of...
Missouri Department of Elementary
R-E-S-P-E-C-T: A Basic Skill
Imagine seventh graders developing a school wide plan to promote respect in their school. That's the vision behind the second lesson in the R-E-S-P-E-C-T series. In preparation for designing a school-wide media campaign, class members...
Curated OER
How Do You Want to Be Treated By Others?
Explore feelings and self esteem issues with this presentation designed to appeal to young learners. The resource provides a way to discuss emotions such as happiness and sadness, and issues such as bullying. This presentation could be...
Curated OER
Emotion or Reason?
Students use persuasive devices to construct oral or written arguments. In this arguments lesson, students discuss the types of persuasive devices used in arguments and form groups to select a topic to research. Students create a...
Saylor Academy
Persuasive Techniques
Want to safeguard your students against peer pressure? Teach them all about rhetorical appeals, common attack methods, and various argument tones with a reference sheet on persuasive techniques.
Curated OER
Advertising Analysis
In ten questions, this advertising analysis activity addresses audience, persuasive techniques like logos, pathos, and ethos, as well as the purpose of the commercial. This is useful as homework while watching television, and it applies...
Novelinks
The True Confessions of Charlotte Doyle: Guided Imagery
Prior to reading The True Confessions of Charlotte Doyle by Avi, spark engagement, and step into the shoes of Charlotte Doyle through this guided imagery activity focusing on adventure and the emotions that may be felt along the way.
Curated OER
Persuasive Practice: A Mt. Rushmore Addition
Budding authors research a US President and persuade the National Park Service to add him to Mt. Rushmore. In addition to the persuasive essay, individuals are required to develop a visual presentation using a web-based software that...
Curated OER
How Logical is Garfield?
Third graders analyze comics found in the newspaper for samples of logical, emotional, and ethical appeal. They write a paragraph for each selected comic strip explaining how the comic strip represents the use of logic, emotions, or ethics.
Curated OER
Propaganda
This propaganda PowerPoint provides an overview of propaganda techniques used in advertising and provides information to the audience in order to make informed decisions. The propaganda techniques included are bandwagon, testimonial,...
Health Smart Virginia
Walk A Mile in Their Shoes
After watching a presentation that describes the difference between sympathy and empathy, class members fill out an empathy shoe organizer sharing 10 facts about themselves that others may not know. The goal is to create a more accepting...
Curated OER
Language Arts: The Three Appeals
Students are able to identify and describe the persuasive techniques used in editorial writing. They are able to label persuasive techniques with the logos, pathos, and ethos terminology.
Curated OER
Fallacies of Relevance
Review more than nine verbal and written fallacies in arguments. Many definitions and examples are given to encourage your scholars to avoid fallacies such as ad hominem and red herring. By doing this, they will have stronger speeches...
Curated OER
Teaching With Documents Lesson Plan: "A Date Which Will Live in Infamy"
Your class examines F.D.R.'s speech for examples of repetition, alliteration, emotionally charged words, etc. They listen to the speech and interview a person who heard it delivered. They finish by writing an article about the experience.
Curated OER
Persuasive Speech Assignment
Practice using concrete evidence from various sources to back up an argument. The lesson emphasizes the use of support in a persuasive speech, as well as the importance of appealing to an audience's logic and emotions. You could modify...
Curated OER
Poetic Elements
Poetry is all about sound and rhythm. The sound of the words, the rhythm of the lines, and the emotional atmosphere created by these elements and the literary devices poets use, compress whole stories into a few stanzas. The specialized...