Imagine advertising for a product but not being paid to do so. Welcome to the world of Viral Messaging. Class members first view a T-Mobile flash mob video that went viral and has been seen by over 14 million viewers. After analyzing the...

Fifth graders investigate human emotion by analyzing photographs they have taken.  In this human face lesson plan, 5th graders collaborate in pairs to take pictures of another student while they are expressing different emotions....

As an introduction to a series of related resources that examine political advertising and commercials from 1952-2012, class members use the provided rubric to analyze and rate the effectiveness of the emotion, persuasion, factual...

The verbal techniques and emotional appeals contained in the language used in political ads plays a vital role in creating the impact of the ad. As class members continue their study of Presidential campaign commercials from 1952–2012,...

Don't be put off by the fact that the World War I propaganda posters in this packet are Canadian and some of them are even in French. All the better, in fact, to see the techniques. The richly detailed plan has instructors model...