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You'd Better Shop Around
Students compare and contrast the prices of various food items at different grocery stores using newspaper advertisements. Students discuss the benefits and drawbacks of shopping around for items that fit within their monthly budget.
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Asking for Help
Students consider calls for help. For this personal health lesson, students design advertisements meant to motivate reluctant people who need help to go ahead and ask for it.
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Gender Bias in Advertising
Students view different paintings and discuss different advertisements that display gender bias, and redesign an advertisement found in a magazine, removing at least five aspects of the gender bias they find.
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WWI Propaganda
Learners research propaganda from World War I and compare it with propaganda used today. They define propaganda and discuss the five techniques used by advertisers, conduct Internet research, and create a project that compares how...
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Boomtime
Students view a short film about the rise of prosperity after World War II. They examine the role of status symbols and owning vehicles. They compare and contrast advertisements from the 1950's with those from the 1990's.
Council for Economic Education
Did You Get the Message?
Students investigate how advertising gets the buyer's attention and how it influences buying decisions. They then create a print ad for "Burp Cola" and for one of their favorite books.
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What Would it Cost You Today?
Learners explore inflation and the role played by advertising and marketing over the years. In this financial literacy lesson, students complete worksheets, do Internet research, and create an excel spreadsheet comparing prices from...
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Advertising and Consumerism of the 1920's
Eleventh graders discover the impact of advertising in 1920's America. In this 20th century history lesson plan, 11th graders complete KNU charts as they research marketing techniques that were used during the decade to promote consumerism.
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The Influence of Advertising
Students analyze advertisements and develop guidelines for viewing advertising. In this advertising lesson, students discuss print ads, TV commercials, and other examples of ads. Students survey their friends or relatives about their...
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Ad Targeting and Techniques
Students explore advertising techniques. For this advertising lesson, students discuss what a target audience is. They brainstorm what products might be targeted toward them and other target audiences such as their parents. Students also...
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Hershey and Advertising
Students examine Hershey advertising history. In this marketing activity, students analyze the advertising strategies employed by the Hershey company as they respond to discussion questions about 4 Hershey ads. Students write their own...
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Ad Awareness from Admongo.gov
Students explore mass media by completing worksheets in class. In this consumerism lesson, students discuss the meaning behind advertisements and how they are used in television, the Internet and print. Students analyze a group of ads in...
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Grocery Store Problem Solving
Students use multiple math skills to complete grocery story problems. In this grocery math lesson, students study grocery ads to learn about the cost of foods. Students investigate food types and the costs of processed versus raw foods....
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What Do You Say... Psa Part One
Students investigate the differences between advertisements and public service announcements. They monitor their own reactions to educational messages as they pertain to warning about specific dangers and apply this to target audiences.
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Environmental Issues in the Polar Regions
Students list environmental problems they are familiar with and check the ones they think affect the polar regions, and they research and answer questions about environmental issues affecting the polar regions. Students discuss their...
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Human Sexuality Unit
Eighth graders determine how mass media influences human sexuality by looking at advertisements for their sexual content and how the ads affect their decision making. After evaluating the advertisements in a PowerPoint presentation they...
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Figurative Language
Twelfth graders examine personification and alliteration in various reading selections. They read magazine articles, brochures, and advertisements, identify the examples of personification and alliteration, and create a business name...
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Cowboy Tourism
Students disucss the role the tourist industry played in popular perceptions of cowboys and Indians. They discuss the image of cowboys, as it is presented in fashion and contemporary advertisements. Students read about a town in Montana...
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The Media
Learners identify various forms of media used in a political campaign and compare the different formats as vehicles for distributing political messages. They analyze the effectiveness of candidate's uses of different media.
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Transformations of a Quadratic Function
Young scholars graph quadratic functions. In this algebra activity, students perform transformation on the TI calculator as they create a visual. They identify the vertex and intercepts of the parabola.
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The Home Front - "Use It Up, Wear It Out, Make It Do Or Do Without!"
Students examine documents that explore U.S. government advertisements from the WWII era that encouraged people to grow victory gardens, recycle and conserve resources as part of the war effort. They discuss propaganda and design their...
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Value Venture
Learners examine how the value of an item may be different for different people and investigate how perceived value helps determine the price of items in the marketplace. They list what they consider to be the most valuable items in the...
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Persuasive Advertisement For A Novel
Sixth graders engage in a project to persuade classmates to read a certain novel. They create a poster using persuasive advertising language. Media can be included in the form of pictures and other graphics to make the visual...
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Capitol Visitors Center, Post-Visit Lesson Plan, Grades K-3
Students visit the Texas Capitol Visitors Center. They review the importance of the Lone Star as a state symbol. They create a collage of Lone Stars using various print media (newspapers, magazines, travel literature and advertisements.)