Curated OER
Jingles All the Way
Young scholars explore various tactics used in advertising by studying the advertising campaigns of well-known companies. They earn about methods of political advertising in China by reading and discussing Political Power Grows From the...
Annenberg Foundation
Student Voices
Whether it's an election year or not, a unit on voting patterns and political campaigns will awaken the civic pride in your high school citizens. Divided into six parts, the curriculum covers various facets of an election, including...
Curated OER
Ad Nauseam
Students explore the role of special-interest groups in American campaigns. They create their own political advertisements.
Curated OER
Creating a Commercial
Learners investigate the world of advertising and video production by creating their own commercial. In this advertising lesson, students discuss a fictitious product which they create an advertising campaign for. Learners create a...
Curated OER
Life as a Legend: Marilyn Monroe: What is Beautiful?
Students consider the notion of beauty and what impact the media and popular culture have on it. In this cross curricular lesson, students examine print ads, write down and share their thoughts on them. Then students form literary groups...
ELT-Connect
Happy Valentine's Day
Shelves filled with heart-shaped boxes of chocolates. Bouquets of red roses. Racks of romantic cards. Stores are preparing for Valentine's Day. Has the holiday become too commercialized? That is the question asked by a lesson designed...
Curated OER
Cause Célèbre
In this exercise, learners identify characters from an "Archie" comic and discuss the relevance of "Archie" to today's youth. They create public service advertisements featuring celebrities to address common concerns among teenagers in...
Curated OER
Promoting an Anti-Smoking Campaign
While this presentation provides a useful way to explore persuasive writing and launch an anti-smoking campaign, it is incomplete. A teacher could use this resource as a template for a more complete lesson involving a discussion of...
Curated OER
Hershey and Advertising
Learners examine Hershey advertising history. In this marketing instructional activity, students analyze the advertising strategies employed by the Hershey company as they respond to discussion questions about 4 Hershey ads. Learners...
Curated OER
Art and Influence of Theatre
Students examine an 18th century drawing and produce a skit based on the drawing. In this art analysis lesson, students analyze the story depicted in a drawing and create a skit inspired the scene. Students research the 18th century...
Curated OER
Censorship in the Classroom: Understanding Controversial Issues
Students examine propaganda and media bias and explore a variety of banned and challenged books. Following this, students choose a side of the censorship issue and support their position by developing an ad campaign about the banned book...
Curated OER
Propaganda
Introduce your class members to propaganda techniques writers and advertisers use to influence their opinions. Each appeal is defined and illustrated with examples from current ads and political campaigns. Additional examples are...
The New York Times
Super Brand
Children can recognize popular brands from an early age, but these images symbolize much more than what they advertise. Take a journey through the design of a logo with a lesson that focuses on the history and ubiquity of the Super Bowl...
Curated OER
A New Candidate for Animal Farm
Students create an advertising campaign in which a candidate from Animal Farm will run for an upcoming election. For this follow-up activity to George Orwell's Animal Farm lesson, students explore propaganda, rhetoric, and satire as they...
Curated OER
Action, Please!
Young scholars create an advertising campaign. In this environmental education lesson, students research aluminum and aluminum can recycling. Young scholars wrap the lesson up by writing newspaper articles, creating public service...
Curated OER
Pitcher Perfect
Students consider how advertising messages are constructed and relayed. They invent fast-food businesses and create presentation posters outlining the first commercials to promote their new brands.
Curated OER
Propaganda Techniques
Students recognize and separate various techniques of propaganda. In this propaganda instructional activity, students read a handout about the various types of propaganda and how it is used ina political campaign.
Curated OER
Celebrate the Arts
Young scholars explore the responsibilities of people working in advertising. They create a campaign to support the arts including advertisements in several different media. Length of unit depends on number of projects completed.
Curated OER
Reading Comprehension Volume 5, Number 11 : Campaign Finance Reform
In this reading comprehension worksheet, students read a text about campaign finance reform. Students fill in the missing words with choices from a word bank.
Curated OER
Ad Awareness from Admongo.gov
Students explore mass media by completing worksheets in class. In this consumerism lesson, students discuss the meaning behind advertisements and how they are used in television, the Internet and print. Students analyze a group of ads in...
Curated OER
1984
In this novel analysis worksheet, students use the various sections with online links to complete activities about the novel 1984. Students explore domestic surveillance, the U.S. Patriot Act, online privacy, advertising, doublespeak,...
Curated OER
Political Advertisements
Learners are shown how to analyze the messages and the impact of the candidates' politicial adertisements in print, video, and audio formats. They are shown the techniques that candidates use to influence voter decisions and how to...
Curated OER
Fighting The Horse Race: Creating Ads Which Explore 2008 Presidential Candidates & Issues
What is advertising? What role does it plan in an election? Middle and high schoolers discuss advertising and its purpose by sifting through different magazines and discussing the products they find. Then they relate advertisements to...
Curated OER
Pizza! Pizza!
Third graders tally, sort, and organize pizza orders from monthly school sales. They create an advertising campaign to promote the School Pizza Sale, record the data in graph form, compare and contrast the tallies throughout the year,...