Curated OER
Persuasive Writing and Speaking
Rhetorical appeals (pathos, logos, and ethos) are the focus of a series of exercises that asks class members to brainstorm topics for persuasive speeches, groups to craft a persuasive speech about one of the topics, and individuals to...
K20 LEARN
Ethos, Logos, Pathos: Persuading Your Audience
Ethics, emotion, reason—scholars investigate advertisers' persuasive techniques to attract buyers. After examining the techniques used in infomercials, writers craft a persuasive essay on a topic of their choice.
Curated OER
Prose Styles: Tough, Sweet, and Stuffy
Take a walk on the rhetorical side with this presentation, which discusses three styles of prose: tough (ethos), sweet (pathos), and stuffy (logos). The slide show provides thorough definitions and examples of each style, as well as...
Jen London
Julius Caesar Funeral Speech Essay Assignment
"Romans, countrymen, and lovers! Hear me for my cause." "Friends, Romans, countrymen, lend me your ears!" As part of a study of William Shakespeare's Julius Caesar, individuals as asked to compare the funeral speeches of Brutus and...
Curated OER
Tools of Persuasion
Ethos, pathos, and logos. After reading a passage about Aristotle's, three basic tools of persuasion, individuals answer a series of multiple choice comprehension questions and craft responses to three short-answer essay prompts.
Maryland Department of Education
The Concept of Diversity in World Literature Lesson 8: Nonfiction Close Reading
As part of their study of Things Fall Apart, class members conduct a close reading of a section of Chinua Achebe's essay, "An Image of Africa: Racism in Conrad's Heart of Darkness." Jigsaw groups then compare the voice in the essay...
Curated OER
Favorite Sports and Athletes: an Introduction to Sports Media
Even young children watch sports and like team logos and products. It's never too early to think critically about what's onscreen. This exercise develops awareness that media communicate values (i.e. who participates in sports and who...
Curated OER
Irregular Preterite worksheet
Have your beginning Spanish language learners practice conjugating with verbs that are irregular in the preterite form. Three exercises are provided here. The first requires language learners to rewrite a series of sentences in the...
Curated OER
Nutrition and the Media: Cereal Box Consumerism
How many treats do you buy each week? Learners investigate diets and how the media tricks consumers into purchasing unhealthy snacks. They will investigate the designs and logos affiliated with cereal boxes and identify specific phrases...
Curated OER
Conducting a Rhetorical Analysis
What is the author trying to achieve? What strategies does he/she use to meet this goal? How affective are these strategies? These three questions, the heart of rhetorical analysis, are examined in a presentation that also details...
Curated OER
Drawing and Painting Business/ Logo Design
High schoolers create business logos using drawing and painting software. They do this to promote a real or fictitious product.
Curated OER
What's In a Name?
Introduce your language arts class to connotation, denotation, and diction. Middle schoolers identify and differentiate between the connotative and denotative meanings of words by analyzing the fictitious sports team names....
Scholastic
Lions, Tigers, and Slugs? Oh, My!
Explore the power of words with your class by analyzing the connotations of fictitious sports team names. Learners discuss team names and the mental images they convey. They create logos to illustrate the meanings and...
Virginia Department of Education
Brainstorming to Write a Persuasive Essay on Demand
Equip your high school writers for the rigors of timed persuasive writing by employing the preparatory ideas available in this exercise. Learners use persuasive essays, provided by the educator, to acquire how to identify persuasive...
Curated OER
Effective Persuasion: Developing Persuasive Arguments
Use research to strengthen a persuasive argument. Examples of ethos, logs, and pathos are presented, and learners discuss how using research can improve one's argument. Pair this presentation with an example persuasive piece to point out...
K20 LEARN
Friends, Romans, Countrymen, Lend Me Your Emotions: Julius Caesar
Scholars, high schoolers, class members! With the help of this lesson, you too can identify the three persuasive appeals (ethos, pathos, and logos) the characters in William Shakespeare's tragedy Julius Caesar used to convince...
ReadWriteThink
Persuasive Techniques in Advertising
Help your 21st century learners develop their media smarts with this resource that has them examine the persuasive techniques advertisers use to influence specific demographics and then to use these techniques to craft their own ads.
Curated OER
Critical Consumerism
What are ads really selling? High schoolers examine persuasive techniques used by print and television advertisements. They generate a list of persuasive techniques they're familiar with, and review other types argumentation and...
Curated OER
Deconstructing an Advertisement
Ethos, logos, and pathos. Class members use an inventory analysis to deconstruct the effects of an advertisement. They identify the target audience, the persuasive and color appeals used, as well as the diction, images, and tone.
Curated OER
Connotation: Three Lessons for Effective Word Choice
Over the course of three days, middle schoolers explore the concept of connotation. They differentiate between the connotative and denotative meanings of sports team names, develop their own team names, logos, and text, and revise a news...
Curated OER
El Mundo Maya
Students conduct Internet research on the Mayan world, both past and present. They complete a worksheet, create a logo that represents the Mayan world, and write a Mayan legend, glyph, or music.
Curated OER
Wear Your School Colors
Learners recognize the importance of loyalty to their school by identifying their school colors, mascot, logo, song, initials, and/or slogan. They then demonstrate school spirit by creating colorful "spirit wear" with articles of...
Virginia Department of Education
Media Literacy and Persuasive Writing
Investigate ways to persuade by introducing learners to the three rhetorical appeals (Pathos, Logos, Ethos). Pupils receive a worksheet for their definition development of the terms and coinciding vocabulary words. The activity continues...
EduBlogger
Vocabulary Squares
As part of their vocabulary study, readers select unfamiliar words from their current reading assignment, record the etymology and part of speech, variations, the definition, and draw a symbol, logo, or icon. They then create a sentence...