Curated OER
Ethos, Logos, and Pathos in Civil Rights Movement Speeches
Examine three speeches while teaching Aristotle's appeals. Over the course of three days, class members fill out a graphic organizer about ethos, pathos, and logos, complete an anticipatory guide, read speeches by Martin Luther King Jr.,...
College Board
AP® Psychology Cognition and Language
I can remember what happened five years ago, but I can't recall what I did last week! High school psychology students analyze how memory, cognition, and language impact one another. Hands-on activities, memory exercises, and research...
Utah Education Network (UEN)
Classical Appeals and War Speeches
Discuss classical appeals of rhetoric through the speeches of Winston Churchill and FDR. Learners read, annotate, and analyze the speeches by the men before using a graphic organizer to track the use of ethos, pathos, and logos.
Dream of a Nation
Read, Watch, Write for Pathos, Logos and Ethos
Encourage your young citizens to make a difference. Using Tyson Miller's Dream of a Nation: Inspiring Ideas for a Better America as a starting point, class members watch documentaries, investigate issues, and then write letters to...
Google
Animation: Studio Logo
Logos just make a club seem more fun. Scholars incorporate knowledge from previous lessons in the unit to write a computer program in the Scratch block-based language. Their program should help design a logo for the CS First studio. A...
The New York Times
Super Brand
Children can recognize popular brands from an early age, but these images symbolize much more than what they advertise. Take a journey through the design of a logo with a activity that focuses on the history and ubiquity of the Super...
Read Write Think
Persuasive Techniques in Advertising
Ever wonder if that miracle product in the commercial is really a miracle? Chances are, the only miraculous part is how many people the advertisers are able to convince to buy it! Class members look over short descriptions of techniques...
Google
Create Your Own Google Logo
You'll have oodles of Google Doodles. Scholars create their own Google logos using the Scratch coding program. After watching videos on how to add blocks of code in Scratch, they use their newfound knowledge to design a logo based on a...
Dream of a Nation
Creating Awareness through Action Oriented Writing and Research
Middle schoolers aren't too young to feel strongly about politics, social issues, consumer rights, or environmental problems. Demonstrate the first steps toward social change with a project about action-oriented writing. Eighth...
Curated OER
Stop Signs, Musical Notes, Letters & Logos: Designing Symbols
Students develop an awareness of environmental print, such as signs, logos, brand names, and other print and non-print items that the children see and read in their neighborhood each day. They then engage in active problem solving as...
Curated OER
Analyzing Logos
Students analyze common logos they see daily and describe what the logos bring to mind. They redesign a company logo incorporating the company's philosophy into their sketches. Students present their findings and redesign to the class.
Ohio Literacy Resource Center
Arguing with Aristotle Ethos, Pathos, Logos
Introduce your classes to the Art of Rhetoric with a lesson that focuses on Aristotle's persuasive appeals and how they have been used, both ethically and unethically, to influence opinion.
Northshore School District
American Voices and Their Audiences
Those new to teaching an AP level language and composition prep course and seasoned veterans will find much to treasure in a unit that is designed to help young language scholars develop the skills they need to analyze the language...
New Class Museum
Lesson: Emory Douglas: Decoding Images and Vocabulary Activity
To better understand the work of Black Panther logo artist Emory Douglas, learners define literary devices. They define a series of words such as metaphor, simile, and assonance, then place an example of that device found in Emory...
Curated OER
The Art of Advertising
Get your class thinking about advertising with this lesson plan. Over the course of 15 days, your class will discuss advertising techniques, study the concepts of pathos, logos, and ethos, and analyze the persuasive techniques of...
Curated OER
Advertising Analysis
In ten questions, this advertising analysis learning exercise addresses audience, persuasive techniques like logos, pathos, and ethos, as well as the purpose of the commercial. This is useful as homework while watching television, and it...
Curated OER
Worksheet 7: Print Advertising
Use this versatile, cross-curricular graphic organizer to demonstrate the power of words in advertising. Scholars analyze print advertisements, identifying parts of the ad that stand out. This could include color, celebrity endorsement,...
Curated OER
Using Logos and Mission Statements to Communicate Sustainable Forestry Information
Young scholars survey forestry foundations to see how they represent important information into their logos and mission statements. In this forestry lesson plan, learners use the information to better understand visual representations...
Curated OER
Language Arts: The Three Appeals
Students are able to identify and describe the persuasive techniques used in editorial writing. They are able to label persuasive techniques with the logos, pathos, and ethos terminology.
Southern Nevada Regional Professional Development Program
Common Core Reading Standards: Understanding Argument
What does your class know about logical fallacies? They can find out quite a bit and practice identifying logical fallacies if you follow the steps and use the resources provided here! After reviewing ethos, pathos, and logos, ask small...
Curated OER
Me and My Logo
Young scholars design their own emblem. In this introduction lesson, students get to know one another by designing an emblem that combines symbols that represent themselves. They express themselves to their classmates.
Curated OER
Deconstructing an Advertisement
Bring in a stack of magazines and distribute this advertisement analysis activity to your emerging analysts. As your class members ponder an ad, they answer a series of questions to help them perform a complete analysis. They consider...
Aurora City School District
Do Not Try to Kid a Kidder: The Art of Persuasion
The power to convince others of your argument lies in your knowledge of rhetoric! A thorough packet covers the basics of persuasion, including logical appeals and fallacies, and applies strategies to letters to the editor,...
Ontario
Critical Literacy—Media Texts
Media texts convey both overt and implied messages. As part of their study of media, class members analyze the language, form, techniques, and aesthetics in a variety of media texts.