Students create a marketing design, print communication design and a package design for a suite of products for an imaginary company. They identify the qualities of successful logos and incorporate those qualities into their own designs.

Learners explore the importance of branding for developing customer loyalty and recognition of products.

Challenge your class with this fun and engaging engineering design project. The goal, to create a brand new cereal complete with a list of ingredients, a name and logo, and a box to hold it in. Starting with a survey to determine the...

Students create a presentation incorporating an originally created logo to advertise a new drink product. After creating their logo, students produce create an advertising campaign for their new product. Advertisements are presented to...

Ninth graders analyze logos and symbols and demonstrate their ability to distinguish between them. They work in pairs to find logos and symbols in a magazine and they create a collage with these logos.

How many treats do you buy each week? Learners investigate diets and how the media tricks consumers into purchasing unhealthy snacks. They will investigate the designs and logos affiliated with cereal boxes and identify specific phrases...

Students examine business cards, noting the essential components. They design cards for a fictitious restaurant. They include names, addresses, and graphics on the cards.

Stop, thief! Do your pupils understand the consequences of plagiarism? Lesson three of six in a series of college and career readiness activities demonstrates the dangers of taking credit for someone else's work. Learners engage in...

Learners explore the techniques used by advertisers to sell goods, increase their awareness of consumer habits, differentiate between information and selling, and become aware of what motivates them to buy products.

Pupils investigate the concept of designing a restaurant with the help of using various technological applications. They use word processing to create paperwork that would be needed to run the business. Students create the logo and plan...

Students design, invent, and build a model of something new, useful, or decorative to solve a problem using any combination of materials provided. They also create logos, packaging, etc. related to product sales.

Students design various commercial products for the Cincinnati Art Museum using on-line sources, past designs, and creative educational software. This lesson has excellent project ideas for various student levels including: K-2, 3-5,...

Can you build a better mousetrap? Broken into two sessions, this plan introduces learners to the design process. The first session has pupils look at the world through a design perspective by redesigning everyday objects. In the second...

Here is a nice idea, have your young entrepeneurs form their own companies. Each company is given a paper bad to locate and place resources in that they can use to create products their businesses sell on Sale Day. They identify and...

Have your class construct their own architectural letter. This art project focuses on architecture, or the art of building. You can connect this activity to a biography activity. Your class can decorate their initial to reflect their...

Challenge your classes to design and market a new product. Collaborative groups use geometry skills to create packaging for their products. Finally, they plan a marketing strategy to present to a marketing specialist.

Students look through a phone book and pick a business they think they would enjoy. They brainstorm ideas about the needs of a business. They set their prices to payback their investment into the new business.

Twelfth graders identify the way advertisements are constructed to influence out lives and our values. They review advertisements from the 1800s and 1900s and how they may have influenced people living in that time. Using this ad, 12th...

Ninth graders analyze media messages. In this media messages lesson, 9th graders identify techniques in television commercials that appeal to the senses and emotions. Students analyze the elements in example ads. Students keep journals...

Learners examine animal rights by researching factory farm methods. In this animal abuse lesson, students identify how many ingredients used in their breakfast come from animals. Learners research the health hazards caused to humans by...

In this advertisements instructional activity, students read a list of 25 specific forms of advertising. Students then answer 2 essay questions. This instructional activity directs students to read an article not provided here.