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British Council
Advertisement Storyboard
Lessons about advertising slogans are GR-R-REAT! Using the resource, pupils engage in an interactive activity to match advertisement blurbs with their corresponding product names. Next, they discuss famous slogans and identify where to...
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The Learning Network: Fill-In Super Bowl Ads
A possible high-interest activity for the ESL classroom, this online resource has learners complete a fill in the blank exercise about advertisements during the Super Bowl. Coupled with a related article entitled "Before the Toss, Super...
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The "Ad" Survey-What Makes a Print Ad Convincing?
Students develop opinions from a variety of materials, recognize and analyze bias, propaganda and stereotypes, and evaluate effectiveness of print advertisements.
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Bias, Prejudice and Propaganda
Twelfth graders examine bias, prejudeice, and propaganda in reading selections. They view commercials and print ads, discuss how the advertisers are trying to convince them of something, and keep a commercial journal.
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Figurative Language
Twelfth graders examine personification and alliteration in various reading selections. They read magazine articles, brochures, and advertisements, identify the examples of personification and alliteration, and create a business name...
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ADULT ESOL LESSON PLAN--Concepts of Time and Money
Students identify different denominations of United States currency and symbols associated with money and reading prices. In addition, in pairs they identify examples of currency from newspapers and magazines.
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Advertising Gimmicks - Critical Thinking Required
Students identify reasons why advertising works, evaluate reasons for its success, and write commercials.
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Pros and Cons of Advertising
Twelfth graders compare and contrast television commercials. They write paragraphs explaining how different company commercials for the same product can confuse consumers.
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Dialogue: Fashion
In this dialogue about fashion, young scholars ask and answer questions concerning fashion.