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Lesson Plan
Curated OER

Deception and Advertising: When is it Misleading and when is it Puffery?

For Teachers 8th
Eighth graders explore advertisements and deception in advertising.  In this marketing and advertising lesson plan, 8th graders write cause and effect paragraphs describing products, promises made, deceptions caused, and the immediate...
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Lesson Plan
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Curated OER

When the Snow is as High as an Elephant

For Teachers 9th - 12th Standards
High schoolers study the concept of mean values using a data plot. Learners enter the given data in the activity to create their data table. They use the data table to calculate the mean of the snowfall percentage provided in the...
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Lesson Plan
Curated OER

Marketing the New Hybrids

For Teachers 9th - 12th
Students work together to develop a hypothesis on the natural and applied hybridization of certain species in an ecosystem. Using the internet, they research this topic and read any recent articles or studies. They must note the...
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Lesson Plan
Curated OER

Careers in Science

For Teachers 11th - 12th
Students learn the trends in the current job market for scientists, find where the jobs are, the range of salaries, and the job requirements. They discover that scientists do some very interesting things, then write a letter of...
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Lesson Plan
Curated OER

Achieving Economic Stability

For Teachers 9th - 12th
High schoolers engage in study of the economic crash of The Stock Market in 1929. They examine the trends of the market at the time and discuss the indicators in classroom small groups. Then suggestions are made as to how this could have...
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Lesson Plan
Curated OER

Feminization of Work

For Teachers 9th - 12th
Students explain trends in the work of women and men. They examine why work has increasingly become feminized internationally and engage in a class discussion about their own situations at home regarding work.
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Lesson Plan
Curated OER

Economics

For Teachers 9th - 12th
Students review economic trends from the past 30 years. They compare and contrast GDP and GNP. They identify other social indicators of economic progress as well.
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Lesson Plan
Curated OER

Makiing Sense of the Census

For Teachers 9th - 12th
Students investigate trends in agriculture.  In this secondary mathematics lesson plan, students evaluate agricultural census data from 1982 to 2202 as they compare the properties of the mean and the median.  Students explore what sorts...
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Lesson Plan
Curated OER

Your First Paycheck Has Finally Arrived! Decisions...decisions...decisions...

For Teachers 9th - 12th
Students visit the mall to get prices on favorite shoe brands. They access the internet to find the selling price of these stocks and look for up to date financial information. They experience good business sense as opposed to emotional...
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Lesson Plan
Curated OER

Careers in Science

For Teachers 8th - 12th
Stuents explore the current job market for scientists. They explore types of jobs, salary range and job requirements. Students write a letter of application for a particular job.
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Lesson Plan
Curated OER

Talk Back

For Teachers 4th - 8th
Students study print and TV ads and search for examples in which advertising companies rely on negative stereotypes or misleading information to market their products.
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Unit Plan
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MENSA Education & Research Foundation

Media Literacy

For Teachers 4th - 9th Standards
Young learners today are bombarded by media manipulation. Help them develop the skills they will need to become savvy 21st century media consumers with a unit on media literacy.
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Worksheet
Curated OER

Sentence Completion 14: High-Intermediate Level

For Students 9th - 12th
Part of a series of exercises, this sentence completion worksheet could be used as an assessment, as extra practice, as the basis of small group discussion, or as homework. The extensive answer key explains how to approach problems of...
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Unit Plan
Curated OER

Understanding the Influence of the Media

For Teachers 7th - 9th Standards
Critically analyze advertising techniques, such as circular reasoning, bandwagon, testimonial, and repetition, with worksheets that effectively discuss and illustrate how the media aims to influence.
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Lesson Plan
Curated OER

Exploring Career Choices

For Teachers 9th - 12th
Young scholars complete a self-analysis exercise and choose a career to research based on the results. Students research their career using various resources including interview and internet research. They use the information gathered to...
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Lesson Plan
Curated OER

Extra Credit: It’s No Fairy Tale

For Teachers 9th - 12th
Students discuss their knowledge of payday loans and credit cards. In this Economics lesson, students complete a read an article and Q&A activity in groups, and play a vocabulary bingo game and a quiz game on payday loans. Students...
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Lesson Plan
Federal Reserve Bank

Dealing with the Great Depression

For Teachers 9th - 12th Standards
As part of their study of the Great Depression, young economists examine statistical data to determine the effectiveness of FDR's New Deal recovery programs.
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Unit Plan
Beyond Benign

Water Bottle Unit

For Teachers 9th - 12th Standards
How much plastic do manufacturers use to create water bottles each year? The class explores the number of water bottles used throughout the years to determine how many consumers will use in the future. Class members compare different...
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Website
US Surgeon General

Get the Facts on E-Cigarettes

For Students 6th - 12th Standards
Imagine these flavors: chocolate, candy, menthol. What age group do you imagine is the target audience of an advertising campaign that features a product with these flavors? Find out the facts about vaping with a resource that provides...
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Lesson Plan
Curated OER

Persuasive Writing -- Commercial Style

For Teachers 3rd - 8th
Students create persuasive TV commercials for common products. They develop a list of products, write the script for a commercial, and act-out and videotape the commercial to present to the class.
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Worksheet
Student Handouts

A Society in Transition

For Students 9th - 12th
Cover the 1980s in your class with a brief informational text and seven related questions. The one-page reading passage includes general information about jobs and skills, population patterns, and the AIDS epidemic. 
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Writing
Curated OER

Is TV Stronger Than Ever, or Becoming Obsolete?

For Students 7th - 12th
The New York Times offers of two articles and two summaries for learners to consider. They read each article and then post a blog response to each of the seven related questions. The topic of the articles asks the question; Is TV...
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Lesson Plan
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National Endowment for the Humanities

Revolution '67, Lesson 1: Protest: Why and How

For Teachers 6th - 12th Standards
To some people, protesting is as American as apple pie, but the factors that lead to protests can be as confusing to veteran activists as to today's youth. Revolution '67 explores the riots in Newark, New Jersey as a case study.  Using...
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Lesson Plan
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National Endowment for the Humanities

Revolution '67, Lesson 2: What Happened in July 1967? How Do We Know?

For Teachers 6th - 12th Standards
Even in a world in which dozens of participants and curious onlookers record every controversial event, the basic facts of what happened are often in dispute. Revolution '67, Lesson 2 explores 1967 Newark, New Jersey using an examination...

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