Lesson Plan
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Lesson 10 What is an Initial Public Offering (IPO)?

For Teachers 7th - 12th
Students understand the difference between primary and secondary stock markets. Through the activities in this instructional activity, students predict the next best time to invest in IPOs for the Global Stock Game.
Lesson Plan
Curated OER

Protecting the Environment

For Teachers 6th - 8th
Students explain what biodegradable materials are and list examples of them. They design, with online partners' feedback and input, a product made of biodegradable materials and develop a marketing campaign to best sell their product.
Lesson Plan
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Team Up for Sports Marketing

For Teachers 3rd - 12th
Students choose a sport and promote a real or imaginary team by creating press releases, business cards, and ads or commercials.
Lesson Plan
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Nutrition and the Media: Cereal Box Consumerism

For Teachers 2nd - 5th
How many treats do you buy each week? Learners investigate diets and how the media tricks consumers into purchasing unhealthy snacks. They will investigate the designs and logos affiliated with cereal boxes and identify specific phrases...
Lesson Plan
Curated OER

Do I Have What it Takes to be an Entrepreneur - and is My Community Ready?

For Teachers 9th - 12th
Discover the attributes of entrepreneurs and define what entrepreneurship is while examining data based on local businesses. Learners determine whether their community is supportive of entrepreneurs as they research economic development...
Writing
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What Time Should Black Friday Sales Start?

For Students 9th - 12th
Young bloggers respond to an article which describes the controversy of Black Friday starting on Thanksgiving night instead of the day after. Target employees were outraged that the store decided to open on Thanksgiving night, which...
Worksheet
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Grade A: The Market for a Yale Woman's Eggs by Jessica Cohen

For Students 11th - Higher Ed
What would it be like to sell your eggs to a couple who can't have children on their own? Could you even imagine it? As most of us have never been in this position, this descriptive essay is really quite interesting. The reading itself...
Worksheet
Federal Reserve Bank

Natural Disasters: From Destruction to Recovery

For Students 9th - 12th Standards
What are the major economic implications, both good and bad, of natural disasters? Discover the effect that natural disasters can have on labor market conditions, capital, household incomes, and opportunities for reconstruction in local...
Handout
Federal Reserve Bank

Wait, Is Saving Good or Bad? The Paradox of Thrift

For Students 9th - 12th Standards
Could saving really harm the economy? Discover the paradox of thrift and how decreases in consumption can affect economic recovery and various markets and industries.
Lesson Plan
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Fresh From The Farm

For Teachers 1st - 3rd
Students investigate the concept of a farmer's market and how it used in the community. They conduct a survey to find the kinds of produce grown to be sold in the market. The lesson includes extensive introductory information for...
Lesson Plan
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From the Store to the Shopper

For Teachers 10th - Higher Ed
Pupils explore the marketing process that companies use, including their advertising campaigns. As a class, they discuss how supermarkets develop new brands, determine how to package their goods, price them, and select the products....
Lesson Plan
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Invest in What You Know

For Teachers 8th - 10th
Students complete a series of tasks that help them learn about the stock market. In this stock market lesson plan, students identify companies they are familiar with and learn about stock symbols. Students study the makeup of...
Lesson Plan
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How Has the Constitution Shaped the Economic System in the United States?

For Teachers 6th - 12th
Students examine the characteristics of market economies. In this United States economics lesson, students analyze the Constitution to understand how it contributes to the market economy established in the United States. Students...
Lesson Plan
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Genetically Modified Crops

For Teachers 9th - 12th
Students recognize the difference between negative and positive externalties. They diagram reasons for market failures pertaining to genetically altered crops.
Lesson Plan
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Talking Bulls and Bears

For Teachers 8th - 12th
Students compare and contrast bull and bear markets. In this stock market lesson, students visit the noted Web sites to study supply and demand, the stock exchange, and financial scandals.
Lesson Plan
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Introduction to the Great Depression

For Teachers 11th
Eleventh graders participate in a discussion on the causes and economic events of the 1929 stock market crash. In this stock market lesson plan, 11th graders use this as an introduction to the Great Depression.
Lesson Plan
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Buy Low, Sell High

For Teachers 7th - 10th
Learners investigate the stock market and investing in corporate stocks by creating an investment portfolio. They develop database worksheets that track their stock's performance over a specified period of time. Students use their...
Lesson Plan
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Risky Business - Or Not!

For Teachers 8th - 12th
Students explore the concept of the stock market. In this stock market lesson, students discuss the stock market and how it works. Students hypothesize what makes a stock price go up or down. Students watch a short video about the...
Lesson Plan
Curated OER

Dow And Jones: Wizards of Wall Street

For Teachers 7th - 12th
Young scholars view a documentary on Mr. Dow and Mr. Jones. The Dow-Jones Industrial Average is the most commonly used economic indicator in American finance. After viewing, students discuss what they saw and complete a timeline to chart...
Lesson Plan
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Stocking Up

For Teachers 8th
Eighth graders are trained to be brokers and to buy and sell stocks. Each group is allotted $1000. Team members work together within their groups to build a stock market portfolio and track the stocks they own.
Lesson Plan
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Consumer Product as in "Chocolate Milk"

For Teachers 7th - 12th
Students examine different marketing techniques how to present themselves while looking for work.  In this marketing instructional activity students create their own advertisement. 
Lesson Plan
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Trading Cards for the 21st Century

For Teachers 6th - 12th
Students are introduced to sports trading cards that can be 'played' in a compact disc player. They discuss why improvements are made to entertainment products, why they often become successful, and then develop and market an innovative...
Lesson Plan
Curated OER

In Your Own Backyard

For Teachers 9th - 12th
Students identify entrepreneurial opportunities that exist in their own community. From this information they determine possible market niches and identify potential businesses that could be started to meet the demands of these niches...
Lesson Plan
Education World

Monster Mash

For Teachers 3rd - 10th
Students brainstorm ideas for an original product with the same name, "Monster Mash" and find a unique way to market their invention. They create a prototype of the package in which their product could be sold and focus on marketing...

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