Students explore the gratuitous use of violence in televised sports. They discuss sports they participate in, and the rules and consequences that relate to unsporting behaviour. They see if the same rules apply to professional athletes.
Even young children watch sports and like team logos and products. It's never too early to think critically about what's onscreen. This exercise develops awareness that media communicate values (i.e. who participates in sports and who...
Challenge small groups to build a structure that catches a raw egg without breaking—working collaboratively and applying mathematical and engineering principles. Pretending the frame was made by a business, scholars create a marketing...
Here's a new twist in the egg drop competition. Using only six inches of tape, four straws, and 2 pieces of newspaper, teams build a structure that keeps an egg from breaking when dropped. What's different about this project is that the...
Lincoln Public Schools
Challenge your class with this fun and engaging engineering design project. The goal, to create a brand new cereal complete with a list of ingredients, a name and logo, and a box to hold it in. Starting with a survey to determine the...
Students create a marketing design, print communication design and a package design for a suite of products for an imaginary company. They identify the qualities of successful logos and incorporate those qualities into their own designs.
Make sure the next product is a hit. An engaging task has scholars design an item to sell at a sports event and then conduct a marketing survey. They decide whether to use random sampling, stratified sampling, or cluster sampling, and...
Students explore the concept of cultural globalization. In this global issues lesson, students read and discuss the linked Web articles about world cultural issues and the dominance of the American market.
Students examine the importance of good quality safety gear. In this investigative lesson, students will tests various polymers, collect data, and analyze the data to determine which polymer is best for safety helmets. They will design a...
Students are introduced to sports trading cards that can be 'played' in a compact disc player. They discuss why improvements are made to entertainment products, why they often become successful, and then develop and market an innovative...
Students complete a series of tasks that help them learn about the stock market. In this stock market lesson, students identify companies they are familiar with and learn about stock symbols. Students study the makeup of mini-markets and...
Twelfth graders study the concept of nanotechnology. In this Modern Technology lesson, 12th graders read an article about the upcoming Nanotechnology. Students create an enhanced sports product.
Harvesting the River Lesson: Commercial vs. Sport Hunting of Waterfowl: How Did One Lead to the Other?
Students investigate the environmental impact of market hunting leading to new laws and sport hunting. They conduct Internet research, and summarize their opinions on the need for and formation of public policy on waterfowl hunting.
National First Ladies' Library
Learners study the historical context of marketing and how it came to be so important in the 19th century. They analyze advertising in the 19th century, 20th century, and today to understand how much or how little has changed.
Young scholars explore animal slaughter by researching the Wisconsin beef industry. In this meat statistics lesson, students practice using different math functions to identify how many burgers or sports equipment can be made from one...
Learn how to use a matrix to organize data to solve a problem. This activity uses wins and losses to rank players for an air hockey tournament they wish to have. After practicing some basic matrix operations the class could do the...
Students examine the business of sports. In this current events instructional activity, students discuss the sale of Manchester United to an American businessman. Students listen to a lecture about branding and marketing. Students may...
Students perform the primary tasks of public relations specialists in creating a buzz about a new arena. They create an invitation inviting special guests to a grand opening party and hold a press conference announcing the opening of a...
In this idioms quiz worksheet, students analyze the given idioms and read how they are used in a sentence. Students select the meaning of each idiom to complete the 10 exercises.
Students explore how marketers use the idea of "cool" to sell clothing and accessories, and become aware of their own attitudes and perceptions about what is cool. They become aware of what motivates them to buy certain things
Learn how to investigate matrix multiplication. In this secondary mathematics lesson, students examine matrix multiplication in the context of a Homes-Rahe stress test which is similar to the process used to score figure skaters. The...
Help your 21st century learners develop their media smarts with this resource that has them examine the persuasive techniques advertisers use to influence specific demographics and then to use these techniques to craft their own ads.
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