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The Persuaders

For Teachers 9th - 12th
Have your upper graders watch the documentary, "The Persuaders" as they explore how advertisers try to gain potential customers. The video is followed by a discussion and close examination of new marketing trends and strategies.
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How is the Game Played in an Economics Class?

For Teachers 3rd - 12th
Students research companies, choose stocks, and create portfolios online while playing the stock market game.
Worksheet
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Perfect Competition

For Students 12th - Higher Ed
Young economists consider perfect competition, market demand, supply, and long-run equilibrium in this practical worksheet. There are eight multiple part questions to answer, real-world scenarios to consider, and graphs to complete.
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Federal Reserve Bank

The Fed's Role in Making and Setting Monetary Policy: Part 2

For Teachers 11th - 12th Standards
How does the Federal Open Market Committee work to formulate the nation's monetary policy in the United States? As the second segment of a lesson on the role of the Fed in setting monetary policy, class members will learn about open...
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Hype!

For Teachers 10th - 12th
Eight various activities have your learners looking at hype in the media. Advertisements for films, politics, music, and philanthropy all contribute to emotional appeals and marketing strategies trying to convince consumers to...
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Trade Secrets

For Teachers 6th - 12th
Young analysists explore how global trade and free market policies might personally affect them. They read an article, view a series of documenteries, and engage in a class discussion. Great lesson!
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African Markets: Out in the Open

For Teachers 1st - 3rd
Students identify advantages and disadvantages of African open air markets. They discuss the types of items sold there and why the markets are outdoors. They observe a bartering session between the teacher and another adult. Finally,...
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Identifying potential target markets

For Teachers 11th - 12th
Students analyze data.  In this secondary mathematics lesson, students identify the demographic, geographic, and socio-economic characteristics of potential target markets for planned goods and services.  Students identify and...
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The Four P's of Marketing

For Teachers 11th - 12th
Students explore how product, price, place and promotion play key roles in the marketing mix.
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Oil Market Basics

For Teachers 8th - 12th
Students explore the global oil market through a web-quest. In this oil market lesson, students conduct a web-quest to gather information related to the global oil market then design and make a mural.
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Market Day Adventure

For Teachers 2nd
Second graders participate in the Market Day project. They produce goods, market goods, and earn money to buy goods.
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The Single Market

For Students 9th - 12th
For this European Union (EU) worksheet, students respond to 11 short answer questions about single market policies of the EU including taxation and competition.
Worksheet
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Market Equilibrium Writing Exercise

For Students 11th - 12th
In this economics worksheet, students read 6 scenarios about market equilibrium and then select one of them to write about. Students draw demand and supply curves to accompany their written answers.
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Market Supply and Demand and Equilibrium Prices

For Students 11th - 12th
In this economics worksheet, students respond to 27 fill and the blank and multiple choice questions about market supply and demand as well as equilibrium prices.
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The Artist as Entrepreneur: Getting Down to Business: What's My Market?

For Teachers 9th - 12th
Students create a marketing plan for their artwork by analyzing their potential customers. They consider the type of art they wish to produce, the price range for the art and the type of competition that they face then develop a low...
Worksheet
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Market Failure: Externalities and their Remedies

For Students 11th - 12th
In this macroeconomics worksheet, students respond to 41 short answer and fill in the blank questions regarding economic concepts related to market failure.
Organizer
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Stock Market Assessment Report

For Students 8th - 12th
In this stock market assessment report worksheet, learners track the progress of share prices in the stock market using the provided graphic organizer.
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Running of the Bulls

For Teachers 6th - 12th
Learners examine what might be in store for Wall Street following the NASDAQ's 547.57 point plunge on Tuesday, April 4, 2000. They evaluate how they might manage a heavily laden high-tech portfolio before deciding how to invest in the...
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FACS:Puppet Factory (Mktg)

For Teachers 10th - 12th
Learners explore marketing strategies while producing a hand-sewn puppet. They obtain information about child care and safety as well as basic hand sewing techniques.
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Taking Stock

For Teachers 6th - 12th
Students match scenarios with the terminology related to stock market fluctuations. They read an article, answer discussion questions, create a terminology poster, and write an essay.
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Snap! Crackle! Box!

For Teachers 9th - 12th
Students develop a new cereal and design a box for it. In this art and design lesson, students complete a year-end cumulative activity in which the use all of their artistic skills to develop a new cereal. They use their marketing skills...
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Pop Shop 4 - Shopkeeping

For Teachers 5th - 12th
Students create a store where they sell pictures, tee shirts, and prints. For this store lesson plan, students learn about sales, marketing, and how to run a business.
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Market Research

For Teachers 12th - Higher Ed
Young scholars examine the difference between primary and secondary market research, and the limitations of market research in developing marketing strategies. They list specific examples of products and services linked to television...
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The Market for Moving People to America, 1610-1775

For Teachers 9th - 12th
Students examine the markets that brought people to America. They identify the role of the immigrants in creating this country. They also analyze data to gather information about the time period.

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