Developing a Global Perspective for Educators
The Lorax - Language
First graders identify text features and how they communicate meaning to the reader. In this media literacy instructional activity, learners view the movie The Lorax and discuss how students from another country would respond to this...
Curated OER
How Advertisers Persuade
This plan centers around the article "How Advertisers Persuade," although it is not included in the lesson itself. Get your class thinking about advertising, appeals, and techniques that companies use to get their products from the shelf...
University of North Carolina
Communication Studies
A degree in communications incorporates disciplines such as business, law, and media as well. A writing handout offers prospective communications majors information about what kind of assignments to expect in a typical course....
Media Smarts
Television Broadcast Ratings
Explore the relationships between programming, advertising, and the ensuing rating wars. Help develop the media smarts of your pupils through this examination of advertisers for popular shows. Although the included Sweep Chart features...
Federal Trade Commission
Ad Creation
How would someone market a new cereal to space aliens? Using the third lesson from a four-part Admongo series on advertising, pupils learn about persuasive techniques companies use to convince consumers to purchase their products. As a...
EngageNY
Analyzing the Power of Different Mediums: A Mighty Long Way
Weigh the pros and cons. Class members continue sharing their thoughts on media and events by watching the video John Chancellor Reports on the Integration at Central High School. They discuss the advantages and disadvantages of gaining...
Curated OER
Re-Searching
Students take a closer look at the research cycle. In this journalism lesson, students discover and practice Internet searching skills. Students use the search techniques discussed to locate information on selected topics.
Curated OER
Ask a Librarian
Discuss how asking questions is a vital part of not only the research process, but the lifelong process of information literacy. Middle schoolers work in small groups and practice the skill of asking questions. Afterward, they complete...
Newseum
Give Women the Vote? Analyzing Suffrage Propaganda
Propaganda is often used to shape public opinion. Scholars investigate the persuasive techniques used by the pro- and anti-suffrage movements. Groups compare how these devices were used during the suffrage movement with how the same...
Committee for Children
Students Learn to Stop Rumors Before They Start
Two activities look at how rumors are spread and ways class members can stop them. The first activity brings forth an in-depth conversation about how reporters gather information to write articles and how students can implement the same...
Federal Trade Commission
Ad Awareness
Movie theaters, shopping malls, television, the Internet ... no matter where people go, they are inundated with advertisements. Scholars discuss the topic of ad awareness using the first of four Admongo lessons about advertising. Pupils...
Media Smarts
Online Propaganda and the Proliferation of Hate
After thoroughly examining the purposes and techniques of propaganda, your class will create and curate a Propaganda Museum to display and deconstruct original works of propaganda. Materials include propaganda techniques vocabulary, a...
Media Smarts
Don't Drink and Drive: Assessing the Effectiveness of Anti-Drinking Campaigns
Have your class explore alcohol awareness public service announcements. Provided are a detailed plan and a complete set of materials for doing just this. Learners are exposed to a series of approaches and advertisements and decide which...
Overcoming Obstacles
Listening Critically
Eschew obfuscation!! High schoolers learn techniques that permit them to listen critically, sort through verbiage used to hide meaning or mislead listeners, and determine the message's validity.
Curated OER
Publishing Written Reports
Seventh graders discuss the importance of presentation in report writing. They prepare and publish written reports on pre-selected topics. Students use various media, including covers and visual aids.
Curated OER
Hype!
Eight various activities have your learners looking at hype in the media. Advertisements for films, politics, music, and philanthropy all contribute to emotional appeals and marketing strategies trying to convince consumers to...
Star Wars in the Classroom
"Shakespeare and Star Wars": Lesson Plan Day 4
Class members have an opportunity to compare how a film and a play handle the same source material by viewing the opening chapters of George Lucas's Star Wars: A New Hope and acts I and II of Ian Doescher's play, William Shakespeare's...
Curated OER
Deconstructing Disney
Tenth graders analyze animated Disney movies. They demonstrate their awareness of how the artful use of language can affect and influence others. They evaluate how both genders and cultures are portrayed in mass media.
Curated OER
Creating Civic Awareness Through Artistic and Literary Forms
Interpret current events using editorial cartoons and other print media. Middle schoolers explore the meanings of literary and artistic terms such as satire, irony, and caricature. They visit internet sites to develop an understanding of...
Curated OER
Propaganda
Ninth graders examine local examples of propaganda, such as election or political ads in order to identify types of propaganda and find examples of these in various media.
Curated OER
Persuasive Tactics in Media
Students present a skit to the class and explain what persuasion tactic they used. In this persuasive tactics lesson, students discuss methods of persuasion used in various advertisements. The teacher leads and gives examples of each...
Curated OER
The War of the Worlds
Students discover the concept of media based on literature. In this War of the Worlds lesson, students read the novel The War of the Worlds by H.G. Wells and listen to the 1938 radio broadcast adaptation by Orson Welles. Students then...
Curated OER
Walter Cronkite: Witness to History
Students brainstorm a list of news sources. They interview people about today's media and discuss their results. After watching segments of a film about Walter Cronkite, they role play as reporters and subjects from an historic period...
Curated OER
"I Don't Pay Attention to Advertisements? (At least I don't think so?)"
Sixth graders study eight persuasive techniques that occur in a variety of media types. They write a persuasive essay and present it to the class. They create a "new product" for which they produce an advertisement using persuasive...