Curated OER
Reading Non-Fiction: Persuasive Language
In this persuasive text worksheet, students read an excerpt from an advertising leaflet and identify the persuasive words and phrases used in the text. Students then read the text about a Greenpeace campaign to identify emotive language.
Curated OER
Writing a Commercial
Students create a product and write a commercial to sell the product. They discuss the differences between ads for television and radio and ads for print. They discuss the persuasion techniques used by ad writers.
Curated OER
"I Don't Pay Attention to Advertisements? (At least I don't think so?)"
Sixth graders study eight persuasive techniques that occur in a variety of media types. They write a persuasive essay and present it to the class. They create a "new product" for which they produce an advertisement using persuasive...
Curated OER
Target Audience
Students explore and describe various persuasive tools used in advertisements, analyze advertisements provided by teacher, and identify target audiences. Students then work in groups to find advertisements aimed at assigned target...
Curated OER
I Don't Pay Attention to Advertisements
Sixth graders examine the eight persuasive techniques, identifying them in all avenues of media including magazine, TV, Internet, and billboards, and making them aware of how advertising already influences them. They write an essay using...
Curated OER
Using Pictures and Slogans to Persuade an Audience!
Pupils discuss how writers use various techniques to persuade an audience and examine examples used in the media. They interpret their thoughts and feelings about pictures, symbols and slogans and create an advertisement using the...
Curated OER
Propaganda Techniques
Sixth graders locate examples of persuasive writing. In this persuasive writing instructional activity students work in a groups to identify and analyze the use of propaganda techniques. Students use newspapers to find editorials, or...
Curated OER
Media Literacy Unit - Part 4
Seventh graders study how advertisers use techniques to sell their products. In this persuasive media lesson, 7th graders analyze media messages to find the advertiser's purpose. They examine different advertising techniques and their...
Curated OER
Fuel for Thought
Students explore the mathematical concepts used to compare different types of vehicles. They create a print advertisement in which they persuade an audience to purchase a specific vehicle.
Curated OER
Decision Making and Assertiveness
Fourth graders identify a problem and write a persuasive essay, to the appropriate audience, to correct the problem.
Curated OER
Figurative Language 2
Students read nursery rhymes and advertisements to identify examples of figurative language. As a class, students discuss the use of figurative language and its effectiveness in advertising, children's books, rhymes, poetry, etc. ...
Curated OER
Land of Milk and Honey: Propaganda and the Colonies
Fourth graders explore the concept of propaganda. In this colonial settlement lesson, 4th graders examine primary resources pertaining to the settlement of North Carolina by colonists. They write a persuasive journal entry convincing a...
Curated OER
Adjectives and Adverbs
Young scholars identify adverbs and adjectives in an advertisement. In this adjectives and adverbs lesson plan, students complete several activities. A worksheet is included for practice.
Curated OER
See How They Run
Students analyze non-print campaign advertisements for factual and persuasive information. They choose the advertisement they think is the most persuasive and identify the reasons why it is the most persuasive.
Pennsylvania Department of Education
Informational Writing
Emerging writers identify an informational piece of writing. They are provided with examples of informational writing and view a PowerPoint on narrative writing. Then, they design their own informational writing with a brochure,...
TV411
Whip up a Storm of Writing Ideas
Need a key to unlock writer's block? Introduce your writers to four easy steps that will release them from their mental prison. The brainstorming worksheet, designed to set free their imaginations, even has an answer key.
Curated OER
Values and Images Reflected in TV Commercials
Students view commercials from American and Latin American cultures and discuss the values and selling strategies used in each commercial.
Curated OER
Factual writing: leaflets
Students identify persuasive words in provided leaflets. In this factual writing lesson, students complete an online activity. A worksheet is provided for extra practice.
Curated OER
Magazine Ads and You, the Teenager
Middle schoolers become aware of persuasion tactics as seen in magazine advertising as they analyze ads. They invent a product and design a magazine ad using 3 advertising techniques.
Curated OER
The Junk Mail Explosion, Why You Buy and How Ads Persuade
Students increase their awareness of persuasion tactics used in "junk mail" advertising.
Curated OER
Driving the Digital Highway
Learners research a specific type of innovative computer technology in automobiles or other commonplace products or services and create a radio advertisement 'selling' this innovation.
Virginia Department of Education
Media Literacy and Persuasive Writing
Investigate ways to persuade by introducing learners to the three rhetorical appeals (Pathos, Logos, Ethos). Pupils receive a worksheet for their definition development of the terms and coinciding vocabulary words. The activity continues...
Curated OER
Hold On to Your Hats
Elementary schoolers study the symbolism and influences found in advertising. First, they learn about the history and cultural significance of the Summer Official's Hat that was a symbol of status in ancient China. Then, they access...
Knox Education
Opinion Argument Writing Packet
You won't need much persuading to use an argumentative writing packet in your language arts class! With helpful reference pages, guided practice through the writing process, examples of opinion and argument writing, and a thorough...