How do advertisements evoke specific thoughts and feelings? Class members find out through the exploration of the Internet, videos, television, magazines, radio, and posters. Learners investigate commercial advertisements, political...

Students explore the role of special-interest groups in American campaigns. They create their own political advertisements.

Learners are shown how to analyze the messages and the impact of the candidates' politicial adertisements in print, video, and audio formats. They are shown the techniques that candidates use to influence voter decisions and how to...

In this ESL reading comprehension worksheet, students read job advertisements and complete associated comprehension questions, 6 total.

Have your upper graders watch the documentary, "The Persuaders" as they explore how advertisers try to gain potential customers. The video is followed by a discussion and close examination of new marketing trends and strategies.

Eight various activities have your learners looking at hype in the media. Advertisements for films, politics, music, and philanthropy all contribute to emotional appeals and marketing strategies trying to convince consumers to...

The beauty in this resource is the lengthy list of highly charged, controversial-issue research topics. Categories include issues of race, politics, law, environment, education, athletics, gender, and technology. After selecting a topic,...

Fifth graders examine the impact of World War II on South Carolina. In this American history lesson plan, 5th graders analyze primary documents that include political cartoons and advertisements that were published in South Carolina...

Introduce your class members to propaganda techniques writers and advertisers use to influence their opinions. Each appeal is defined and illustrated with examples from current ads and political campaigns. Additional examples are...

Middle schoolers use this connotation and denotation learning exercise to develop vocabulary skills. They take notes on the terms, study examples, and choose from pairs of words to find the more positive or negative word choice, as...

Students recognize and separate various techniques of propaganda.  In this propaganda lesson, students read a handout about the various types of propaganda and how it is used ina political campaign.

Students examine how diamonds are portrayed in American culture. They identify the political and social implications of conflict diamonds and the locations of these diamonds in Africa. They evaluate the effectiveness of the Kimberley...

Students investigate the contributions of women who influenced human rights in US history. They examine the influence Susan B. Anthony, Harriet Tubman, Sojourner Truth and Elizabeth Cady Stanton by participating in a jigsaw activity....

Students conduct Internet research about ancient civilizations to produce a newspaper that reflecting the cultural, political, economic and religious views of the ancient civilizations of Egypt or Mexico.

Young scholars explore the different persuasive techniques used in commercial and print advertisements. Students then analyze a variety of print ads and discuss the effects of a country's political, economic, and social climates on its...

Ninth graders create advertising campaigns. For this communications lesson, 9th graders explore the use of propaganda endorsements, bandwagon appeals, name calling, plain folks appeal and generalities in advertising. Students...

Sixth graders use a decision-making grid and list the alternatives and criteria for deciding to drink the Water of Immortality. They examine advertisements and list the product for sale, where it is sold, and why consumers should buy it,...

Students watch two commericals from previous presidential elections on the topic of healthcare. After reading an article, they identify the position of the various candidates for the 2008 election. In groups, they brainstorm their own...

Determine the author's point of view in a text. Young readers read Dr. Seuss' The Sneeches and identify the author's purpose in the story. They identify persuasive techniques in writing, asking and answering questions to better...

Historical illustrations reveal more than what they are meant to portray. After reading Harriet Beecher Stowe's Uncle Tom's Cabin, high schoolers view a series of illustrations, movie posters, photographs, and book covers that exemplify...

Eighth graders analyze the conveyance of honesty in written products. In this writing skills lesson, 8th graders discuss bias and fabrication in writing. Students practice sincere writing as they write statements regarding the common...

After identifying the parts of a persuasive piece of writing, young writers explore different prewriting activities for the persuasive essay. They have the option to write a news article, personal narrative, or persuasive essay to...

Fifth graders produce Civil War newspapers.