Lesson Plan
Curated OER

Writing a Commercial

For Teachers 5th - 12th
Students create a product and write a commercial to sell the product. They discuss the differences between ads for television and radio and ads for print. They discuss the persuasion techniques used by ad writers.
Lesson Plan
Curated OER

Where the Red Fern Grows

For Teachers 4th - 6th
Students review chapters 1-5 from the book, Where the Red Fern Grows. They complete/answer comprehension cards and create an advertisement for a getting a pet of their dreams.
Lesson Plan
Alabama Learning Exchange

Weather Instruments For Sale

For Teachers 3rd - 5th
Students create advertisements for a weather instrument. They conduct Internet research, write a descriptive and persuasive advertisement for the instrument using the flyer template of desktop publishing software, and print a copy that...
Worksheet
Curated OER

Boston Abolitionists Warn of Slave Catchers

For Students 8th - 12th
In this primary source analysis worksheet, students analyze the advertisement that features a call for African-Americans to beware of slave catchers. Students respond to 6 short answer questions about the advertisement.
Lesson Plan
Curated OER

Lesson 11: Printed Materials (Ads and Broadsides) 1780-1820

For Teachers 6th - 12th
Students use primary resources (gazettes, broadsides, advertisements) to consider life at the turn of the 18th century in Deerfield, Massachusetts. They infer observations about life in the nascent United States.
Lesson Plan
Curated OER

Busting the Tobacco Ads.

For Teachers 5th
Fifth graders recognize that tobacco companies target young people with their advertisements. In this tobacco instructional activity, 5th graders understand why tobacco companies target youth. Students define the word adbuster and...
Lesson Plan
Curated OER

Theatre Vocabulary ad Elements

For Teachers 5th
Fifth graders examine basic theatre vocabulary and use it to discuss a play.  In this theater lesson, 5th graders identify the elements of a play.  Students perform their play and use theatre vocabulary to explain their...
Lesson Plan
Curated OER

"The Father of Lavish Advertising": P.T. Barnum

For Teachers 6th - 12th
Students examine the life and work of P.T. Barnum. They discover his advertising techniques and business practices. They examine his use of people with disabilities for amusement.
Lesson Plan
Curated OER

Advertisements/ Propaganda

For Teachers 10th
Tenth graders investigate different types of propaganda techniques that are used in advertisements by looking at print and Internet based ads. They create an original advertisement display that uses a specific type of propaganda.
Lesson Plan
Curated OER

Promoting Yourself Through Advertising

For Teachers 10th
Tenth graders design their own ads and complete a full-size comprehensive of the final ad which showed color and final layout of the printed piece.
Lesson Plan
Curated OER

Personal Ads

For Teachers 6th - 12th
Students study advertisements from the 'H.I.V Stops with Me' Web site and develop similar theme-based advertisements geared specifically toward an H.I.V.-positive teenage audience.
Lesson Plan
Curated OER

Fish food Comercials

For Teachers 5th
Fifth graders, working in pairs, create 30-second commercials for fish food products. They create slogans and incorporate props, music, costumes, or illustrations in their spots. The commercials are videotaped and parents are invited...
Lesson Plan
Curated OER

Pros and Cons of Advertising

For Teachers 12th
Twelfth graders compare and contrast television commercials. They write paragraphs explaining how different company commercials for the same product can confuse consumers.
Lesson Plan
Media Smarts

Truth or Money

For Teachers 6th - 9th
Two compelling texts about tobacco companies' influence over editorial content in print media introduce readers to the concept of advertising censorship. After study and discussion, class members compose a mock "final column" by a...
Unit Plan
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MENSA Education & Research Foundation

Media Literacy

For Teachers 4th - 9th Standards
Young learners today are bombarded by media manipulation. Help them develop the skills they will need to become savvy 21st century media consumers with a unit on media literacy.
Lesson Plan
Historical Thinking Matters

Social Security: 3 Day Lesson

For Teachers 7th - 12th Standards
What does social security reveal about the political and social culture of the 1930s? After beginning with a brief introductory video on the impact of the Great Depression and how various Americans, such as Huey Long and Francis...
Lesson Plan
Curated OER

Help Wanted: President of the United States

For Teachers 3rd - 12th
Students consider qualities and United States president should have. In this government lesson, students research the responsibilities of the president and use that information to create an advertisement that describes the job and...
Lesson Plan
Curated OER

Vacancy: Habitats Available!

For Teachers 6th
Sixth graders pick a native animal and write a classified housing ad to match the animal's habitat requirements, paste it on posterboard and then try to match each habitat with the animal it represents.
Lesson Plan
Curated OER

A Rewarding Endeavor

For Teachers 9th - 12th
Develop and conduct a survey to find out if people would return an envelope of money they found. Include options for giving it to the police, advertising for the one who lost it, etc. The survey results are published in a writing piece.
Lesson Plan
Curated OER

Pete And Repeat

For Teachers 6th - 12th
Young scholars draw a picture of a person from popular culture, then "clone" it using printing techniques in this Art lesson that tackles the questions surrounding cloning, DNA, and current scientific techniques. An emphasis is placed on...
Lesson Plan
English Enhanced Scope and Sequence

Media Literacy Applied

For Teachers 4th - 5th Standards
After investigating various forms of print, oral, and electronic media as sources of information, class members research a historical figure and produce a résumé for this person. While templates are provided for an initial sorting...
Lesson Plan
Curated OER

Target Audience

For Teachers 9th - 12th
Students explore and describe various persuasive tools used in advertisements, analyze advertisements provided by teacher, and identify target audiences. Students then work in groups to find advertisements aimed at assigned target...
Lesson Plan
Curated OER

Getting Under Your Skin

For Teachers 6th - 12th
Students design advertisements that promote and explain the science of new transdermal drug therapies to the general public.
Worksheet
Curated OER

Real Life Challenge

For Students 7th - 9th
In this career worksheet, students complete one of the listed projects on the sheet. They create a menu for one day and calculate the total cost for a day's worth of food. Students also design a career brochure to educate others about...

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