Help your 21st century learners develop their media smarts with this resource that has them examine the persuasive techniques advertisers use to influence specific demographics and then to use these techniques to craft their own ads.

Criticism of news and entertainment journalism is at an all-time high. Help 21st-century learners develop the media literacy skills they need to become critical consumers with a three-lesson guide the looks at persuasive techniques used...

Advertisers target teenagers. Groups select three magazine advertisements for similar products, analyze the appeals used in each, create a poster that features the persuasive techniques used, and present their findings to the class. The...

Explore the newspaper as a unique entity with a detailed and extended unit. The unit requires learners to consider the newspaper's role in democracy, think about ethics, practice writing and interviewing, and examine advertising and news...

Challenge scholars to speak up about a topic by creating a public service announcement or social media blitz about an issue they feel passionate about. Have them research their issues, then decide the best way to take their messages to...

Sixth graders engage in a project to persuade classmates to read a certain novel. They create a poster using persuasive advertising language. Media can be included in the form of pictures and other graphics to make the visual...

Most companies have logos to represent them. Ask student teams to come up with their own logos and enter them in a class competition to be screen printed. Groups must include the school initials and the team name and follow a list of...

Partners produce a colonial newspaper that includes news articles, advertisements, want ads, and more using this handy template.

The first lesson of a five-lesson unit designed for eighth graders has class members reading and watching a video of Edgar Allen Poe's narrative poem, "The Raven." They then craft their narrative poem, illustrate it, and share their work...

As part of a study of well-known psychologists, class members create a name, a business logo, an advertisement for TV, online, radio, or print, and a pamphlet for the business run by one of the psychologists on a provided list. An...

Young learners today are bombarded by media manipulation. Help them develop the skills they will need to become savvy 21st century media consumers with a unit on media literacy.

Middle schoolers study the three types of mass media messages: visual media, written media, and audio media. After a class discussion which has them list examples of each, learners get into pairs and work on analyzing the "Four A's" in...

Students access prior knowledge of vocabulary on feminism and psychoanalytic theory, and gender schema.  In this Empowered Barbie instructional activity, students recreate a Barbie doll.  Students write a reflection on how they...

Learners analyze non-print campaign advertisements for factual and persuasive information. They choose the advertisement they think is the most persuasive and identify the reasons why it is the most persuasive.

Students are able to understand how supply and demand affects the economy and consumers. They introduced to how supply and demand affects the economy and consumers. Students use a rational decision-making process to set and implement...

Pick your poison: tobacco, alcohol, opiates, cocaine, or marijuana. An online exhibition launches a research project that asks groups to select one of the five drugs and gather information on how the use of the drug and the regulations...

For kids, taking a vacation is all fun and games, but after completing this pre-algebra project, they'll have a whole new appreciation for the planning that makes these trips possible. Given a budget of $5,000 to spend on purchasing the...

Students review the basic formatting in Microsoft Word. Individually, they use the program to design a flyer for a baseball game. To end the lesson, they print them out, present them to the class and given a grade based on a rubric.

Third graders visually list the components of a computer and their functions. They then discuss and show advertisements on television, billboards, internet, and other forms of print.

Upper graders add and subtract decimals, using concrete objects and story problems. Note: The Concentration Cards and Homework assignment link at the bottom of the plan doesn't work.

What are the benefits of a having a free enterprise system. In groups, your young entrepreneurs create a new business concept and brochure, then work independently to write a brief essay on business freedoms. This a fun and motivating...

Seventh graders explore the structure, function, and diseases of the respiratory system. They research basic information about the respiratory system and create a concept map to illustrate it. Students research a disease and create a...

Students create a one-two page newsletter demonstrating what they have learned related to a unit on STDs and HIV/AIDS. The newsletter consists of various articles, written by Students.

Sixth graders think about writing terminology as they rewrite a catalogue descriptioin of an item for sale.