Foster class discussion about body image with the resources and questions provided here. Focus on Special K's "look good on your own terms" ad campaign. Learners start by reading about this campaign and analyze a series of print ads,...

Use this versatile, cross-curricular graphic organizer to demonstrate the power of words in advertising. Scholars analyze print advertisements, identifying parts of the ad that stand out. This could include color, celebrity endorsement,...

High schoolers deconstruct advertising messages by analyzing parody ads and exploring the purpose of satire. Then they create their own parodies based on real ads discussed in class. A creative activity to extend any study of media,...

Some ads really make products look great, and even better than they really are! Kids get into small groups to research and compare marketing used by various cell phone companies. They analyze advertisements, carrier options, and cell...

Twelfth graders identify the way advertisements are constructed to influence out lives and our values. They review advertisements from the 1800s and 1900s and how they may have influenced people living in that time. Using this ad, 12th...

Pupils become informed consumers and citizens with this lesson on the influence of advertising, identifying basic advertising techniques and discriminating between fact and claim in modern advertisements and commercials.

Bayer Pharmaceuticals sold heroin as a cough medicine in the 1900s ... who knew? Scholars discover this, and other interesting facts, when they use the resource to prepare for a class discussion or debate. They browse videos, readers'...

Students explore the advantages/disadvantages of advertising and all it entails for the consumer. Public relations is examined in depth. In addition, media, slogans, promotion and elements of print and color are examined in detail.

Students consider the notion of beauty and what impact the media and popular culture have on it. In this cross curricular lesson plan, students examine print ads, write down and share their thoughts on them. Then students form literary...

Here is a nice idea, have your young entrepeneurs form their own companies. Each company is given a paper bad to locate and place resources in that they can use to create products their businesses sell on Sale Day. They identify and...

Young scholars critique advertisements in magazines, newspapers and telephone books.  In this advertising lesson, students complete a class activity in which they locate specific advertisements, then answer questions that analyze...

Fourth graders examine advertising techniques and create original designs for advertisements in this three day, 4th grade art/social studies lesson plan. The lesson plan includes assessment ideas, resource information, and learning...

Fourth graders view examples of help-wanted ads as they plan and create their own writing in the fourteenth instructional activity of this unit on colonial trade. The engagement of the class is captured when the teacher shares an actual...

Students analyze the use of color, images and type used in print advertising, then "pitch" a company. They, in groups, brainstorm products and services of companies that may be affected by the war in Iraq.

Students recognize the intended audience for a certain advertisement They recognize advertising techniques aimed at the intended audience and create their own advertisements about the truth of cigarette smoking. Students begin to see...

In this influence of advertising activity, students collect and analyze different forms of advertising.  Students discuss misleading ads and prepare a commercial for a product.

Students critically examine advertising. They investigate how to become wiser consumers. They explore the topic of advertising more deeply by using the reports called "Web of Deception" and "Selling America's Kids: Commercial Pressures...

In this advertising leaflets worksheet, students explore and analyze how to recognize persuasive language and visual features in five leaflets. Students also fill out an advertising leaflet chart.

Students recognize techniques used to make food look appealing on television and in advertising, and explore the separate elements that compose media messages and products.

Students analyze the effective advertisements in print and Internet ads. In this advertisements instructional activity, students create a collage of original and repurposed words, graphics, and images of advertisements. Students create a...

Students examine Hershey advertising history. For this marketing lesson, students analyze the advertising strategies employed by the Hershey company as they respond to discussion questions about 4 Hershey ads. Students write their own...

Class members investigate the role media should play in a healthy democracy. As part of this study, groups analyze political advertising, use FactCheck to assess not only the veracity of but the persuasions techniques used in candidates'...

Young scholars explore mass media by completing worksheets in class. In this consumerism instructional activity, students discuss the meaning behind advertisements and how they are used in television, the Internet and print. Young...

In this primary source analysis learning exercise, students analyze the runaway slave advertisement. Students respond to 5 short answer questions about the advertisement.