Curated OER
Propaganda: Making a Commercial
Seventh graders study different propaganda techniques. In groups, they write and perform a 60-second TV or radio commercial. Classmates rate the effectiveness of the commercial and whether or not they might buy the product.
Curated OER
Radio Show
Students work in groups to write a radio drama based on an event or period in history. They write commericals that are appropriate for the radio age and create sound effects. The radio shows are recorded using an iPod and a voice...
Practical Money Skills
Protecting Your Money
How can you tell if a commercial or salesperson is being misleading? Encourage your learners to protect themselves and their money with a lesson about consumer rights. They review laws that keep consumers safe from faulty claims and...
Curated OER
Stage 1: Get the Message Out, Create a Radio Commerical
Student create a radio commerical. They think of ways they want to communicate to people about waste. Student find a fun and creative way to reinforce the challenge of waste. They work in small groups to create a radio commerical that...
Curated OER
Writing a Commercial
Students create a product and write a commercial to sell the product. They discuss the differences between ads for television and radio and ads for print. They discuss the persuasion techniques used by ad writers.
Curated OER
Comparing the Satellite and Broadcast Radio Landscapes
Students research the development of satellite technology over the last 50 years students explain how the enactment of the Telecommunications Act of 1996 changed the rules for corporate ownership of multiple media outlets.
Curated OER
News Journalism Across the Media: Introduction
Although students are aware of news as information that influences their perceptions of the world, they are often unaware of the various ways to present that information. Encourage them to investigate, discuss, analyze and make valuable...
Curated OER
Now That's Beautiful!
Your class experiences dozens of messages about beauty every day by reading magazines, watching movies, and listening to the radio. Have them analyze society's view of beauty in groups after discussing several resources, including...
Curated OER
Dollars and Sense
Fourth graders read "Starting a Business" and answer the question: "How could you design an ad to let the community know about the business described in the story?" Then, they illustrate a written ad that could be posted in the...
Curated OER
Unifying Unlike Denominators
Students play roll of fictional radio disk jockeys. They allocate their daily program time into fractional time slots for the playing of specified catagories of music and commercial advertisements.
Curated OER
"War of the Worlds": A Broadcast Re-Creation
Why did Orson Welles' 1938 Broadcast of a adaptation of H.G. Wells' The War of the Worlds cause such a panic? To answer this question, class members listen to the original broadcast and research the panic that resulted. They then engage...
Curated OER
Lights, Camera, Campaign
Students employ their technology skills to produce campaign commercials. In this political campaign lesson, students discover the appropriate uses of video cameras and create fictitious campaign commercials.
Scholastic
Persuasive Communication (Grades 9–12)
Before your students reached your morning class to learn about persuasive writing, they probably saw dozens of examples of persuasive communication in the form of advertisements. A short, introductory lesson inspires class members to...
Facebook
Public Wi-Fi
Sometimes free Wi-Fi comes with a hefty price tag! Networking novices examine the components of a Wi-Fi network during a digital citizenship instructional activity from an extensive series. Groups work together to map out a day's worth...
Curated OER
Rodent-borne Diseases: Getting the Facts Out There
Students conduct research of the hantavirus pulmonary syndrome (HPS) or lymphocytic choriomeningitis (LCMV). They obtain the information and create a public announcement in the form of a brochure, newsletter, poster, radio announcement,...
Curated OER
Friendships and Differences
Students complete a variety of activities related to the book "My Friend Jacob" by Lucille Clifton. They complete a graphic organizer web about friendship qualities, and participate in a discussion about friendship. In small groups...
Curated OER
Are There Any Heroes Out There?
Students explore political candidates' viewpoints on issues that contribute to the "common good." In this political candidates lesson, students read and view mixed media to identify political issues that contribute to a civil society....
Curated OER
Kids Are Consumers Too
Students investigate a chosen product. They use television, radio, print, and internet sources to investigate how the product is advertised. Students create a market research survey to determine which brand is preferred by their peers...
Curated OER
Best Practices of Technology Integration
Students study how a type of product is advertised. In this product advertisement instructional activity, students research a specific product and its advertisement. Students create a market research survey based on their peers...
EngageNY
Analyzing the Power of Different Mediums: Little Rock Girl 1957
Scholars begin the instructional activity by watching a video of media history and discussing it in a Turn and Talk. They then look at the texts A Mighty Long Way and Little Rock Girl 1957 to make a connection to the role of the press in...
Curated OER
Pros and Cons of Advertising
Twelfth graders compare and contrast television commercials. They write paragraphs explaining how different company commercials for the same product can confuse consumers.
Curated OER
Teen Driving: Skills, Responsibilities and Reactions
As an introduction to the skills required for and responsibilities of driving, pre-teens and teens engage in a series of activities, chart their response times, and analyze how variables effect these reaction times. Class...
Curated OER
Gems in the Market Today
A gem of a instructional activity! Analyze what makes stones valuable and their aesthetic value. Young gemologists use the Internet to choose what stone they are interested in and then write an advertisement.
Curated OER
Media Awareness: the Basics of Advertising
Young scholars explore marketing techniques. In this media awareness lesson, students watch instructor-selected advertising and identify the marketing techniques used in each of them. Young scholars then create advertisements for products.