Curated OER
Violence in Sports
Students explore the gratuitous use of violence in televised sports. They discuss sports they participate in, and the rules and consequences that relate to unsporting behaviour. They see if the same rules apply to professional athletes.
Curated OER
Favorite Sports and Athletes: an Introduction to Sports Media
Even young children watch sports and like team logos and products. It's never too early to think critically about what's onscreen. This exercise develops awareness that media communicate values (i.e. who participates in sports and who...
Lincoln Public Schools
Cereal Box Project
Challenge your class with this fun and engaging engineering design project. The goal, to create a brand new cereal complete with a list of ingredients, a name and logo, and a box to hold it in. Starting with a survey to determine the...
Curated OER
Logo Design
Students create a marketing design, print communication design and a package design for a suite of products for an imaginary company. They identify the qualities of successful logos and incorporate those qualities into their own designs.
Curated OER
If You Build It, They Will Come
Students, in groups, develop a new sports team, design a multi-use stadium for the team, and promote a special event at the stadium.
Levin Institute
Unit on Culture and Globalization
Students explore the concept of cultural globalization. In this global issues instructional activity, students read and discuss the linked Web articles about world cultural issues and the dominance of the American market.Â
Curated OER
Invest in What You Know
Students complete a series of tasks that help them learn about the stock market. In this stock market lesson plan, students identify companies they are familiar with and learn about stock symbols. Students study the makeup of...
Curated OER
Nanotech Could Put New Spin on Sports
Twelfth graders study the concept of nanotechnology. In this Modern Technology lesson, 12th graders read an article about the upcoming Nanotechnology. Students create an enhanced sports product.
Curated OER
Harvesting the River Lesson: Commercial vs. Sport Hunting of Waterfowl: How Did One Lead to the Other?
Students investigate the environmental impact of market hunting leading to new laws and sport hunting. They conduct Internet research, and summarize their opinions on the need for and formation of public policy on waterfowl hunting.
National First Ladies' Library
Learning to Be Consumers: The Emergence of Catalogs and Advertising
Learners study the historical context of marketing and how it came to be so important in the 19th century. They analyze advertising in the 19th century, 20th century, and today to understand how much or how little has changed.
Curated OER
Remote Control
Students examine the business of sports. For this current events lesson, students discuss the sale of Manchester United to an American businessman. Students listen to a lecture about branding and marketing. Students may research British...
Curated OER
Stadium Publicity Project
Students perform the primary tasks of public relations specialists in creating a buzz about a new arena. They create an invitation inviting special guests to a grand opening party and hold a press conference announcing the opening of a...
Curated OER
Cost Of Cool
High schoolers explore how marketers use the idea of "cool" to sell clothing and accessories, and become aware of their own attitudes and perceptions about what is cool. They become aware of what motivates them to buy certain things
Curated OER
Ads Are Everywhere
In this advertisements worksheet, learners read a list of 25 specific forms of advertising. Students then answer 2 essay questions. This worksheet directs learners to read an article not provided here.
Curated OER
The Day Before
Students explore the impact a major event has on people and on history as their team selects an event and publishes their own magazine to recreate the times in which such an event occurred.
Curated OER
New Toy Project
Students create a new toy for a toy company. They determine the demographics of the target market and explain their decision. Students use the six steps of new product development to develop a new toy for the selected target market.
Curated OER
Demonstrate Selling Skills in Travel and Tourism Contexts
Students examine how different organizations use selling. They interpret data and analyze customer needs. They practice their selling skills in a sports tourism market.
Curated OER
Women in Baseball:Talk Show
Students explore the development of women's baseball during the 20th century. They "role play" women who participated in some form of baseball (amateur, semi-professional, or professional) as well as other advocates of women's sports as...
Curated OER
Words in the News: Switzerland's Secret Weaon
Students are asked questions about the World Cup and Switzerland. They practice using new vocabulary words. They read an article about marketing campaigns for the event and answer questions.
Curated OER
The New York Times: A Journalistic Institution Since 1851
Newspapers, cartoons, and editorials have a lot to offer your classroom.
The New York Times
Super Brand
Children can recognize popular brands from an early age, but these images symbolize much more than what they advertise. Take a journey through the design of a logo with a lesson that focuses on the history and ubiquity of the Super Bowl...
Curated OER
Going For The Gold
Students share opinions about athlete endorsements. They write articles that provide an economic profile of an athlete for submission to their school newspaper.
Curated OER
Breaking News English: Coca Cola
For this Coca Cola worksheet, learners read the article, answer true and false questions, complete synonym matching, complete phrase matching, complete a gap fill, answer short answer questions, answer discussion questions, write, and...
Curated OER
Mapping Baseball
Students research how climate, distance, population shifts and immigration have influenced American baseball. They also consider how players from other countries have made their mark on American baseball.
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