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Lesson Plan
Curated OER

Violence in Sports

For Teachers 3rd - 7th
Students explore the gratuitous use of violence in televised sports. They discuss sports they participate in, and the rules and consequences that relate to unsporting behaviour. They see if the same rules apply to professional athletes.
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Lesson Plan
Curated OER

Favorite Sports and Athletes: an Introduction to Sports Media

For Teachers K - 3rd
Even young children watch sports and like team logos and products. It's never too early to think critically about what's onscreen. This exercise develops awareness that media communicate values (i.e. who participates in sports and who...
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Lesson Plan
Curated OER

Logo Design

For Teachers 9th - 12th
Students create a marketing design, print communication design and a package design for a suite of products for an imaginary company. They identify the qualities of successful logos and incorporate those qualities into their own designs.
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Lesson Plan
Curated OER

If You Build It, They Will Come

For Teachers 11th - 12th
Students, in groups, develop a new sports team, design a multi-use stadium for the team, and promote a special event at the stadium.
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Lesson Plan
Levin Institute

Unit on Culture and Globalization

For Teachers 9th - 12th
Learners explore the concept of cultural globalization. In this global issues lesson, students read and discuss the linked Web articles about world cultural issues and the dominance of the American market. 
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Lesson Plan
Curated OER

Invest in What You Know

For Teachers 8th - 10th
Students complete a series of tasks that help them learn about the stock market. In this stock market lesson, students identify companies they are familiar with and learn about stock symbols. Students study the makeup of mini-markets and...
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Lesson Plan
Curated OER

Nanotech Could Put New Spin on Sports

For Teachers 12th
Twelfth graders study the concept of nanotechnology. In this Modern Technology lesson, 12th graders read an article about the upcoming Nanotechnology. Students create an enhanced sports product.
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Lesson Plan
Curated OER

Harvesting the River Lesson: Commercial vs. Sport Hunting of Waterfowl: How Did One Lead to the Other?

For Teachers 4th - 12th
Students investigate the environmental impact of market hunting leading to new laws and sport hunting. They conduct Internet research, and summarize their opinions on the need for and formation of public policy on waterfowl hunting.
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Lesson Plan
National First Ladies' Library

Learning to Be Consumers: The Emergence of Catalogs and Advertising

For Teachers 9th - Higher Ed
Learners study the historical context of marketing and how it came to be so important in the 19th century. They analyze advertising in the 19th century, 20th century, and today to understand how much or how little has changed.
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Lesson Plan
Curated OER

Remote Control

For Teachers 7th - 10th
Students examine the business of sports. In this current events instructional activity, students discuss the sale of Manchester United to an American businessman. Students listen to a lecture about branding and marketing. Students may...
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Lesson Plan
Curated OER

Cost Of Cool

For Teachers 9th - 12th
Students explore how marketers use the idea of "cool" to sell clothing and accessories, and become aware of their own attitudes and perceptions about what is cool. They become aware of what motivates them to buy certain things
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Lesson Plan
Curated OER

The Day Before

For Teachers 4th - 6th
Students explore the impact a major event has on people and on history as their team selects an event and publishes their own magazine to recreate the times in which such an event occurred.
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Lesson Plan
Curated OER

New Toy Project

For Teachers 9th - 12th
Students create a new toy for a toy company. They determine the demographics of the target market and explain their decision. Students use the six steps of new product development to develop a new toy for the selected target market.
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Lesson Plan
Curated OER

Demonstrate Selling Skills in Travel and Tourism Contexts

For Teachers 9th - 12th
Students examine how different organizations use selling. They interpret data and analyze customer needs. They practice their selling skills in a sports tourism market.
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Lesson Plan
Curated OER

Women in Baseball:Talk Show

For Teachers 7th - 9th
Students explore the development of women's baseball during the 20th century. They "role play" women who participated in some form of baseball (amateur, semi-professional, or professional) as well as other advocates of women's sports as...
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Lesson Plan
Curated OER

Words in the News: Switzerland's Secret Weaon

For Teachers 6th - 12th
Students are asked questions about the World Cup and Switzerland. They practice using new vocabulary words. They read an article about marketing campaigns for the event and answer questions.
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Lesson Plan
The New York Times

Super Brand

For Teachers 6th - 12th
Children can recognize popular brands from an early age, but these images symbolize much more than what they advertise. Take a journey through the design of a logo with a lesson that focuses on the history and ubiquity of the Super Bowl...
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Lesson Plan
Curated OER

Going For The Gold

For Teachers 6th - 12th
Students share opinions about athlete endorsements. They write articles that provide an economic profile of an athlete for submission to their school newspaper.
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Lesson Plan
Curated OER

Mapping Baseball

For Teachers 6th - 9th
Students research how climate, distance, population shifts and immigration have influenced American baseball. They also consider how players from other countries have made their mark on American baseball.
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Lesson Plan
Curated OER

The Write Response

For Teachers 6th - 12th
Young scholars explore what impact the terrorist attacks of September 11, 2001 had on nine different American novelists. They write and share their own thoughts and feelings, then consider the role writing plays in their own lives,...
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Lesson Plan
Curated OER

Etiquette Lessons for Students

For Teachers 6th - 8th
Students explore the meaning of good manners and proper etiquette.  In this behavior lesson, students read an article that explains manners in the social setting and workplace, then complete several activities that reinforce the reading,...
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Lesson Plan
Curated OER

Dispel Myths, Save Lives

For Teachers 9th - 12th
Students explore the reality of underage drinking. In this underage drinking lesson, students read the USA Today article titled 'Dispel Myths, Save Lives,' respond to discussion questions regarding the article, and complete an activity...
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Lesson Plan
Curated OER

Animation

For Teachers 6th - 8th
Students describe what ways did the motion picture industry influence American lifestyle in the 1920's? They evaluate the role of motion pictures in people's lives leading up to the Great Depression.
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Lesson Plan
Curated OER

The Basic Questions: What, How, and For Whom?

For Teachers 9th - 12th
Students review the various types of economic systems. As a class, they identify the three basic economic questions: what?, How?, and For Whom?. Using capitalism as an economic system, they discuss how each question is answered.

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