Curated OER
Favorite Sports and Athletes: an Introduction to Sports Media
Even young children watch sports and like team logos and products. It's never too early to think critically about what's onscreen. This exercise develops awareness that media communicate values (i.e. who participates in sports and who...
ReadWriteThink
Persuasive Techniques in Advertising
Help your 21st century learners develop their media smarts with this resource that has them examine the persuasive techniques advertisers use to influence specific demographics and then to use these techniques to craft their own ads.
Curated OER
Breaking News English: Adidas Agrees to Buy Rival Reebok
In this ESL worksheet, students first read or listen to a text about the Adidas and Reebok companies. Students complete 8 pages of comprehension exercises. Included are vocabulary, questions, completing sentences, discussion, problem and...
Curated OER
The Day Before
Students explore the impact a major event has on people and on history as their team selects an event and publishes their own magazine to recreate the times in which such an event occurred.
Curated OER
Olympic Glossary
Students match each vocabulary word to the appropriate sport and create a class glossary that will add to their understanding and also add to their enjoyment of the Winter Olympic Games.
The New York Times
Super Brand
Children can recognize popular brands from an early age, but these images symbolize much more than what they advertise. Take a journey through the design of a logo with a lesson that focuses on the history and ubiquity of the Super Bowl...
Curated OER
Cyber Skills
Students, in groups, design and develop Web sites dedicated to special skills traditionally taught by humans rather than by technology. They write Web site reviews that describe and assess their group's envisioned Internet site.
Curated OER
Etiquette Lessons for Students
Students explore the meaning of good manners and proper etiquette. For this behavior lesson, students read an article that explains manners in the social setting and workplace, then complete several activities that reinforce the...
Curated OER
Taking a Closer Look (Critical Viewing)
Students explore persuasive writing in advertisements. In this advertisements lesson, students evaluate tobacco advertisements for persuasion techniques. Students then create a counter advertisement against smoking.
Curated OER
Bigger Than Life, But Not Necessarily Better
Students evaluate images of health in American society, then students examine where one develops his or her views about health.
Curated OER
Fish food Comercials
Fifth graders, working in pairs, create 30-second commercials for fish food products. They create slogans and incorporate props, music, costumes, or illustrations in their spots. The commercials are videotaped and parents are invited...
Curated OER
Total English Advanced: Getting the Right Quantity and a Good Ad!
In this writing advertisements worksheet, students examine 8 sentences and fill in the blanks with the appropriate words from the word bank. Students also write a short advertisement.