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Super Brand
Children can recognize popular brands from an early age, but these images symbolize much more than what they advertise. Take a journey through the design of a logo with a lesson plan that focuses on the history and ubiquity of the Super...
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Advertising sales
Students examine how advertising is an important community service; explaining that both businesses and customers benefit and that designing and selling ads requires professional knowledge and personal preparation.
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Eating Under the Rainbow
Students investigate the lure of snack-food advertisements to explain how snacks can fit into a healthy diet.
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Marble Mania
Students explore the concept of probability. In this probability lesson, students develop an understanding of probability by pulling marbles out of a bag and recording the data. Students use the recording sheet to discuss the results of...
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Going For The Gold
Students share opinions about athlete endorsements. They write articles that provide an economic profile of an athlete for submission to their school newspaper.
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Creating a Commercial
Students investigate the world of advertising and video production by creating their own commercial. In this advertising lesson, students discuss a fictitious product which they create an advertising campaign for. Students...
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Cyber Skills
Students, in groups, design and develop Web sites dedicated to special skills traditionally taught by humans rather than by technology. They write Web site reviews that describe and assess their group's envisioned Internet site.
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A Healthy Diet
Students examine their own fast food habits and discuss the poor nutritional value of this type of food. They read nutritional labels on popular packaged foods. They analyze the risks of a diet high in fat and sodium versus a well...
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Mapping Baseball
Students research how climate, distance, population shifts and immigration have influenced American baseball. They also consider how players from other countries have made their mark on American baseball.
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The Write Response
Students explore what impact the terrorist attacks of September 11, 2001 had on nine different American novelists. They write and share their own thoughts and feelings, then consider the role writing plays in their own lives,...
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Equivalent Decimals
Students develop strategies to find equivalent decimals. In this equivalent decimals lesson, students participate in a variety of decimal games to find equivalent decimals.
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Etiquette Lessons for Students
Students explore the meaning of good manners and proper etiquette. For this behavior lesson, students read an article that explains manners in the social setting and workplace, then complete several activities that reinforce the...
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Taking a Closer Look (Critical Viewing)
Young scholars explore persuasive writing in advertisements. In this advertisements lesson, students evaluate tobacco advertisements for persuasion techniques. Young scholars then create a counter advertisement against smoking.
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Dispel Myths, Save Lives
Students explore the reality of underage drinking. In this underage drinking lesson, students read the USA Today article titled 'Dispel Myths, Save Lives,' respond to discussion questions regarding the article, and complete an...
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Bigger Than Life, But Not Necessarily Better
Students evaluate images of health in American society, then students examine where one develops his or her views about health.
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Risk Taker - Probability Web Quest
Students complete an on line, teacher created, webquest to study the origin of probability, theoretical and simulated probability; computing the probability of two independent events; and mutually exclusive events. They make a Venn...
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Fish food Comercials
Fifth graders, working in pairs, create 30-second commercials for fish food products. They create slogans and incorporate props, music, costumes, or illustrations in their spots. The commercials are videotaped and parents are invited...
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Animation
Middle schoolers describe what ways did the motion picture industry influence American lifestyle in the 1920's? They evaluate the role of motion pictures in people's lives leading up to the Great Depression.
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The Basic Questions: What, How, and For Whom?
Students review the various types of economic systems. As a class, they identify the three basic economic questions: what?, How?, and For Whom?. Using capitalism as an economic system, they discuss how each question is answered.
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Fraction Pattern Blocks
Seventh graders practice using pattern blocks. For this pre-algebra lesson, 7th graders complete tasks that require them to compare fractions, make fractions equivalent, and add fractions.
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Quench That Thirst
Students examine the sugar and calorie content of different beverages. In this adult health lesson, students analyze how advertising can be very misleading. They determine the correct amount of juice or beverage they should take per day.
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Career Portfolio
Eighth graders set realistic career goals. and become familiar with career opportunities and skills necessary to be successful. Students create a career portfolio containing three career opportunities.
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Who Is My Competitor?
Students brainstorm businesses in their community and which businesses compete for the same business. They view the Yellow Pages as a resource to identify business who compete against one another and offer similar products. They...
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Korea in Your Community
High schoolers identify Korean products sold in the US and become aware of Korea's importance in international trade.
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