How do advertisers try to speak to you? Learners review a variety of advertisements and identify how they attempt to reach a particular targeted audience, as well as consider what type of audiences they might belong to as young...

Target audience, covert message, explicit and implicit appeals. As part of an investigation of rhetorical devices used in campaign ads, class members examine and deconstruct the appeals in logos from...

Join the newspaper business with a series of lessons and exercises focused on elements of journalism. The packet focuses on distinguishing fact from opinion, writing effective headlines, sequencing events, and editing and...

In this data analysis worksheet, young scholars work with a partner to collect information for a survey. The information is then compiled into a graph. Students must indicate their survey question, the target audience, predict the...

What's the difference between the present perfect and simple past? Have your class practice identifying and using both of these verb tenses through pair activities, whole-class discussion, and a worksheet.

Still working on deciphering the Common Core standards? Let this resource help you out with the fourth speaking and listening standard! After a brief explanation of the standard, the resource details two example activities and provides...

The history and marketing of pop music is the subject of this lesson. Students first read an article detailing definitions and historical shifts of pop music in society. The activity then provides students with a few comprehension-level...

In this ESL reading comprehension learning exercise, students read or listen to the passage, then complete a wide variety of warm-up activities, as well as before listening/reading, while listening/reading, after listening/reading,...